Broadly speaking emerging technologies are : New innovative technologies with great marketing potentials to enhance, integrate, and reorganize existing products and industries. .Have potentials to generate new advanced products and new industries. LiLi Li Assistant Professor / Information Services Librarian/Georgia Southern University Library- 2007
Before narrowing the focus of my presentation I want to acknowledge that emerging technology Influence all aspect of librarianship Security Marketing Collection development, assessment Services Transmission Storage and migration and retrieval Kinds of information we consider to be knowledge information resources Meta data searches Instruction Infrastructure- who does what where / training and roles of staff Focus on services and marketing
because it touches on the two pillars of the library -information and communication This means focusing on accessibility and broadening the types of questions we answer. Marketing- because we have competition now, and if we aren’t used, we aren’t relevant. I think everyone recognizes that we can’t say “if people only knew how great we are….” we have to make that a reality. Marketing is a way to build a bridge to help identify ourselves and create value in student’s minds. If we don’t, we get lost. Services- how we answer questions, what type of questions we answer, when we answer, where we answer, how we teach, how we make resources available, what formats we make accessible. Make the library EASY, ubiquitous and stay true to our purpose.
Third space, preservation, protect, collect, publication, instruction, Work cut out for us…. More information available to more people than ever before in the history of mankind. Quantam leaps forward both in what we construct and what we preserve , formal and informal. The loc adds 200,000 volumes a day and a new website is created every 10 seconds.
What type of information Speed Kind Where it comes from Who is considered a source Formal and informal sources Et makes it easier to get information but generate it information
Receive What type of information Speed Kind Where it comes from Who is considered a source with each other and with institutions and authorities
An additional complication is that with the advent of these emerging technologies there are suddenly and increasingly a whole lot of people out there trying to do what we do. Take information overload and make sense of it as well as provide access points and create new ways for people to communicate and interact with information. we aren’t the only game in town anymore
And we have to compete To do that we have integrate people’s changing expectations about information and we have to change how we communicate with students and faculty as well as competing against other sources trying to do what we do. Good news is we can learn from those sources….
User centered- all about them. Easy to use from their perspective Collaborative- give reviews, amazon, give feedback, pandora, create what your screen looks like google Intuitive- looking for answers is simple, makes sense. Value added- not just reference help, dedicated professionals who will assist you in getting better grades (tell story) find the value on the campus and exploit it, use simple video tutorials, etc. Mobile- texting in email out. Quick- faster the better Choice- pdf, emailed, printable, saved, etc. etc., how do you want to reach me, here is the list… some call it socialme Tools! – simply put THERE IS AN APP FOR THAT. Lets the user pick and choose. Doesn’t try to be all things. Tries to be a piece of the overall pie Aggregate and sift- profilatic and mylifebrand services that put it all together for the user, the library can be that. We can capitalize on that need to simplify.
Francoeur, Stephen. &quot;Social Networking Sites and Reference Services.&quot; Presentation at ALA Midwinter, 12 January 2008. Web. Social Networking Sites and Reference Services Also email and webforms Message boards- GradShare LibAnswers Text – msio google voice Widgest- meebome quidy Web chat- question point, live person Im -meebo, Blogs BobstRef (reference blog for Bobst Library at New York University) Microblogs LibAnswers (Q&A message board service from Springshare. Patrons can use web form or Twitter to submit questions). QuestionPoint (developing service to pull in library's Twitter messages into QuestionPoint interface) Yale University Science Libraries (uses Twitter) Q&A Message Boards (Q&A message board service from Springshare. Patrons can use web form or Twitter to submit questions). Social networking sites Text messaging Libraries offering SMS Reference Services AOL Hack Dowling College Library (uses the AOL hack) Curtin University (mobile library web site) Francoeur, Stephen. &quot;SMS Reference in Australia.&quot; Digital Reference , 27 April 2005. Web . Google Voice Handheld Librarian Online Conference (30 July 2009) Hill, J.B., Cherie Madarash Hill, and Dayne Sherman. &quot;Text Messaging in an Academic Library: Integrating SMS into Digital Reference.&quot; The Reference Librarian 47.1 (2007): 17-29. Print. Kohl, Laura and Maura Keating. &quot;A Phone of One's Own: Texting at the Bryant University Reference Desk.&quot; C&RL News 70.2 (2009): n. pag. Web . Murphy, Joseph. &quot;Mosio's Text A Librarian.&quot; The Charleston Advisor 10.3 (2009): 52-54. Print. My Info Quest Sessoms, Pam. &quot;Google Voice SMS Gateway.&quot; Library H3lp , 3 August 2009. Web . SMS Gateway for Library H3lp SMSreference (Altarama) SMS Reference (password-protected blog from NYU) Text a Librarian (Mosio) Yale University Science Library Video Boeninger, Chad. &quot;Monday Night Update: Episode 5.&quot; Library Voice , 3 March 2009. Web . Booth, Char. &quot;Developing Skype-Based Reference Services.&quot; Internet Reference Services Quarterly , 13.2/3 (2008): 147-165. Print. VoIP Booth, Char. &quot;Developing Skype-Based Reference Services.&quot; Internet Reference Services Quarterly , 13.2/3 (2008): 147-165. Print.
changing will depend on feedback and needs of students but a good starting place These aren’t direct applications of et, though I will give you examples of how they are being used, but these keys are capitalizing on the successful characteristics of ET and what we know this population wants, and we can use et to integrate these characteristics into our library and become more relevant. Get listed on sylabbus, get listed on pizza boxes, if you have IM but it only shows up on your website, then you need to get people to your website or they won’t know about it! The databases are what they are, and everyday the big guys are working to make it easier but what if we had instant feedback from embedded polls and forms that told us how we could make it even easier, or if instead of a complicated introduction to the variety of services we offer we start by make 8 th source- people
Stephen king- very defined used et to get out there and expand but core stays the same, Newspapers tried to be all to everyone lost a lot scrambling to make up Flash mobs, reviews, advocates, to classroom partners
Building a bridge is a metaphor I really like and I have a great example, when I teach classes on resume I tell them about electronic databases and suddenly they find all kinds of needs and they know I’m approachable and they can ask me about anything else they have.
Qualitative and quantative methods to find out what they are tinking, what they are interested in
Join online advocacy groups and campaigns to get students interested and see what causes you represent.
This is a growth of 36% over the sixteen month interval in 2009.
Is this where you should be? Using a pop up widget when a search fails,
Role of Emerging Technologies in keeping the Library current
Role of Emerging Technologies in Keeping the Library Relevant to the Campus Community Heather Lambert
What Do We Do? Make information accessible to people Help people find the most accurate answers to their queries
Emerging Technologies are Changing… Our Expectations about Information
Emerging Technologies are Changing… How We Communicate and Interact
Emerging Technologies are Changing… Our Expectations about Information How We Communicate and Interact
This creates Noise and Competition In order to be Relevant, we have to be Heard and Competitive
Characteristics of Emerging Technologies <ul><li>User centered </li></ul>Collaborative Intuitive Mobile Choice Aggregate and sift Tools! Supplement existing product Quick Value added
Emerging Technology Blogs Micro Blogs Message Boards Social Networks Text Video VoIP Widgets Instant Messaging Web Chat
Keys to Success <ul><li>Make value added services known </li></ul><ul><li>Optimize- make search engine rankings count, show up everywhere </li></ul><ul><li>Make it snappy </li></ul>
Niche-ify <ul><li>Define the library </li></ul><ul><li>Create opportunities for collaboration </li></ul>VS.
Make it Easy, Make it Natural <ul><li>Give choice- must expand beyond offering different reference options, include what we answer, where, how they reach us, what time they can reach us </li></ul><ul><li>Become ubiquitous- broaden questions answered, build a bridge </li></ul>
Find Out Where They Are and Be There <ul><li>Know your students </li></ul><ul><li>Respond to feedback </li></ul><ul><li>75% of Students are on Social Networks </li></ul><ul><li>Students are more likely to be on a social network than a non student of the same age </li></ul><ul><li>The fastest growing demographic includes faculty </li></ul><ul><li>http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx?r=1 </li></ul>
<ul><li>Build on the trust- not as authority but as partner </li></ul><ul><li>Emotional Connection- echo campus values </li></ul>Create Relationships With Students and Faculty
Be Mobile <ul><li>69%- the share of all Americans who have used their handheld device for a non-voice data application in 2009 </li></ul><ul><li>44%- the share of all Americans who, on the average day, use a non-voice data application on their handheld </li></ul><ul><li>89% of population uses cell phones- 276.6 million users </li></ul><ul><li>http://www.pewinternet.org/Reports/2009/12-Wireless-Internet-Use/5-Mobile-access-to-data-and-information/2-Trends.aspx?r=1 </li></ul><ul><li>http://www.ctia.org/consumer_info/service/index.cfm/AID/10323 </li></ul>
Points of Consideration <ul><li>Point of diminishing returns? Litmus test </li></ul><ul><li>Value added Secure Used </li></ul><ul><li>Where on the spectrum are you? website to digital branch </li></ul><ul><li>Get everyone involved- educate staff too </li></ul><ul><li>Creative use of technology can expand your reach- think of roadblocks and create alternate routes </li></ul>