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Conservatives for Maryland


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This is a social media plan for Conservatives for Maryland.

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Conservatives for Maryland

  1. 1. Conservatives For Maryland<br />Social Media Plan:<br />
  2. 2. Mission of CFM<br />Mission:<br />Identify Conservatives Throughout Maryland and to Engage them at the Grassroots Level in the Political Process.<br />Identify the Political Opinions and Preferences of the 3.5 million Voters in Maryland.<br />Activate, Educate, Mobilize, as well as Turnout to Vote, Those it has Identified.<br />
  3. 3. Audience<br />CFM’s Target Audience: Conservative in Maryland<br />Male and Female<br />All Ages, Races, And Religions<br />Mainly…<br />Donors<br />Volunteers<br />Candidates<br />Voters<br />
  4. 4. Overall Strategy<br />Five Steps<br />1. Listen<br />2. Prepare<br />3. Engage<br />4. Go Offline<br />5. Measure Success<br />
  5. 5. Platforms<br />Blog<br />Video<br />Facebook<br />
  6. 6. Phase One: Blog<br />Facts:<br />42% of Internet Users Have Read a Blog<br />Popular <br />Inexpensive<br />Easy to Use<br />
  7. 7. Phase One: Blog<br />The Plan:<br />Keep Marylanders Informed <br />Feature Guest Bloggers<br />Link to Other Blogs, Build Relationships<br />Post Frequently, Keeping Page Fresh<br />Establish as a Credible Source<br />
  8. 8. Phase Two: Video<br />Facts:<br />YouTube<br />Largest Video Sharing Site On The Web<br />2 Billion Views Per Day<br />Second Most Popular Search Engine<br />
  9. 9. Phase Two: Video<br />Plan:<br />Demonstrate with Words, Pictures, and Music<br />YouTube Channel – Categories<br />Help to Make Blog and Facebook More Interesting<br />
  10. 10. Phase Three: Facebook<br />Facts:<br />Users 18-29 Heaviest Users<br />2009 – 2010, Users 50-64 grew 88%<br />Users 65 and Older Grew by 100%<br />
  11. 11. Phase Three: Facebook<br />Plan:<br />Use Fan Page to:<br />Keep in Touch with Supporters<br />Build Relationships with New Supporters<br />Keep Fans Updated (events, facts, etc.)<br />Establish CFM as a Credible and Knowledgeable Source for Conservative News.<br />
  12. 12. Plan of Action<br />Back to Five Steps<br />Listen<br />Prepare<br />Engage<br />Go Offline<br />Measure Success<br />
  13. 13. Measuring Success<br />To Track:<br />Comments<br />Blog Mentions/Press Coverage<br />Number and Quality Of Relationships Formed<br />How Many New Volunteers/Donors?<br />Goal:<br />Record Weekly and Monthly<br />Re-evaluate Frequently<br />
  14. 14. Mission<br />All Three Tools (Blog, Video, and Facebook) Help With the Main Missions of CFM.<br />1. Identify Conservatives<br />2. Identify Opinions and Preferences<br />3. Educate<br />
  15. 15. Conclusion<br />Social Media is Free<br />Implement Social Media Plan<br />Use a Blog<br />Use Video<br />Use Facebook<br />These Tools will Help CFM to Achieve its Mission and Encourage Marylanders to Vote, Donate, and Volunteer.<br />