What is Twitter

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An introductory presentation about the social media Twitter.
Objectives include: Define Twitter.
Explore why social media is important.
Terminology of Twitter
Set up and use a Twitter account.
Tips & Hints
Twitter Challenge

Published in: Social Media, Technology, Business
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What is Twitter

  1. 1. What is Twitter? Professional Uses for Extension Professionals
  2. 2. Video Introductions http://www.commoncraft.com/video/twitter http://www.commoncraft.com/video/twitter-search
  3. 3. Objectives • Define Twitter. • Explore why social media is important. • Terminology of Twitter • Set up and use a Twitter account. • Tips & Hints • Twitter Challenge
  4. 4. Twitter is… • 140 characters or less! • Microblogging • Group communication • News • A new way to connect
  5. 5. Twitter Language Tweet Hashtag
  6. 6. Twitter Language @ Conversation Retweet Follow
  7. 7. Twitter Language Example of a Hashtag Feed
  8. 8. Why? • Personal Learning Networks • Connecting to colleagues • Connections to others in your field • Promotion of Extension • Engage with clientele and employees • Personal help desk (ie: Chase Bank)
  9. 9. Helpful Tips & Suggestions • Tweet a lot of links, that’s what people are looking for on Twitter • You can’t Tweet too much • Nix the conversation on Twitter – it doesn’t work • Focus on gathering and sharing as much interesting, relevant content as you can • Negative content or remarks are not good The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella
  10. 10. Helpful Tips & Suggestions • Don’t reply too often • Check out Buffer app for analytics • Timing – Between 3-5pm • RTs are the highest on Friday • Headline is the most important • Try putting the link toward the beginning of the Tweet (example: New post up now: link goes here, then title of the link or description) • Don’t send out lots of links within a very short period of time. Schedule them to post throughout the day at spread out intervals • Try Tweeting on Saturday and Sunday (less noise) The Science of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella
  11. 11. Helpful Tips & Suggestions • Take the time to fill out your bio • You should include “guru” or “expert” in your bio if you are one • Bio is only place you should be talking about yourself and using the words “I, we, me, us”, etc.
  12. 12. Twitter Challenge
  13. 13. Twitter Challenge • Follow a hashtag that you are interested in. • Finding people you know or share interests in. • Tweet during annual conference #OSUE People to Follow: Journal of Extension @JoExtension, @OhioStFootball, Bruce McPheron @medflygenes, CFAES @foodagenvnews, Ag Chat @agchat, Ohio State @Ohiostate, Ohio 4-H @ohio4h, Cooperative Extension @coopext, Anne Adrian @aafromaa, IT Tip of the Day @ittotd

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