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Students, LibrariansandMarketingtheLibrary<br />A collaborative project between postgraduateInformation Science students a...
Background to the Project: the Library<br />Share same building<br />Historic relationship between the Library and Departm...
Background to the Project: Department of Information Science<br />Postgraduate module “Management of Information Services”...
Timescale<br />October – students start course and are introduced to marketing theory<br />March – students are given brie...
The Briefs - i<br /><ul><li>Students become marketing consultants from a firm called “24/7” and are divided into 5 teams e...
Library journals
Academic Librarians
Information Literacy and Study Skills
MetaLib (information portal)
Library space</li></li></ul><li>The Briefs - ii<br />Librarians become clients and brief the marketing consultants:<br />P...
The Presentations<br />Librarians and Information Science staff watch 10 minute presentations from each of the ‘consultant...
The Ideas …<br />Students were bold, imaginative yet still practical … here are the ideas from the presentations …<br />
What did the Library get out of it?<br />Fresh ideas and a fresh perspective!<br />A chance to work with an academic depar...
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Students Librarians And Marketing The Library

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This presentation was given by Frank Parry and Becky Laing at the July 2009 ALISS conference - Marketing the Library in difficult times. It describes an interesting project between Information science students and library staff at Loughborough University.

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Students Librarians And Marketing The Library

  1. 1. Students, LibrariansandMarketingtheLibrary<br />A collaborative project between postgraduateInformation Science students andLibrary staff atLoughborough University<br />presented by Becky LaingandFrank Parry<br />(with contributions from Derek Stephens)<br />
  2. 2. Background to the Project: the Library<br />Share same building<br />Historic relationship between the Library and Department of Information Science<br />Work of the Marketing and Publications Group<br />
  3. 3. Background to the Project: Department of Information Science<br />Postgraduate module “Management of Information Services”<br />Students given opportunity to put theory into practice by becoming ‘marketing consultants’<br />Second year of collaboration<br />
  4. 4. Timescale<br />October – students start course and are introduced to marketing theory<br />March – students are given briefs<br />Late May – students give presentations and are awarded grades<br />
  5. 5. The Briefs - i<br /><ul><li>Students become marketing consultants from a firm called “24/7” and are divided into 5 teams each with a different brief:
  6. 6. Library journals
  7. 7. Academic Librarians
  8. 8. Information Literacy and Study Skills
  9. 9. MetaLib (information portal)
  10. 10. Library space</li></li></ul><li>The Briefs - ii<br />Librarians become clients and brief the marketing consultants:<br />Prepare A4 briefing documents<br />Meet professional teams for discussions<br />Stay in contact and provide supplementary information as required – via email, further meetings, Wiki<br />
  11. 11. The Presentations<br />Librarians and Information Science staff watch 10 minute presentations from each of the ‘consultant groups’<br />Librarians offer views on presentations but do not take part in grading process<br />
  12. 12. The Ideas …<br />Students were bold, imaginative yet still practical … here are the ideas from the presentations …<br />
  13. 13. What did the Library get out of it?<br />Fresh ideas and a fresh perspective!<br />A chance to work with an academic department and systematically examine core areas of Library operations<br />Adopt and work on some proposals into the Library’s marketing strategy … with proper acknowledgment of the students’ work.<br />
  14. 14. What did the students get out of it?<br />Potentially, better marks!<br />A chance to put theory into practice ~ the ‘real world’<br />Professional practice<br />Hone presentation skills<br />Work in groups<br />Develop a marketing ‘mindset’<br />
  15. 15. What did the students get out of it? Results from the Questionnaire<br /><ul><li>“It was awesome!” ~ all but 2 of the 16 respondents agreed or strongly agreed that:
  16. 16. The assignment was very practical and relevant
  17. 17. I received good support and information from the Library
  18. 18. The assignment was good in developing team work skills
  19. 19. I was able to improve my presentation skills through completing the assignment
  20. 20. My understanding of marketing in libraries was considerably enhanced through the assignment
  21. 21. I enjoyed working on the marketing assignment</li></li></ul><li>What did the lecturer get out of it?<br />Personal satisfaction of seeing students adapt well to ‘real world’ challenges<br />“Good stuff is so easy to mark!” (Derek Stephens)<br />
  22. 22. ThanksDerek Stephens ~ the Department of Information Science Students/Consultants~ the Department of Information Science Graham Walton, Jason Cooper, Brant Hickman, Karen McCormick, Jeanette Machin ~ the Library Marketing and Publications Group <br />

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