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Lanchester Library' You choose campaign- turns out to be a real hoot!

Sharon Davison, Coventry University presentation ALISS AGM June 2017 describes how owls were used in the library to promote a book recommendation campaign

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Lanchester Library' You choose campaign- turns out to be a real hoot!

  1. 1. Lanchester Library ‘You Choose’ Campaign Turns Out to be a Real Hoot Sharon Davison Senior Information Assistant
  2. 2. Lanchester Library
  3. 3. • Coventry University • CU Coventry, CU Scarborough, CU London • Coventry Uni London (based in Dagenham), CUC • Overseas partners • 4 Faculties • Art & Design • Engineering, Environment & Computing • Business & Law • Health & Life Sciences • 24,300+ students at Coventry
  4. 4. Our accolades ▪ Ranked No. 12 UK University - Guardian University Guide 2017 ▪ University of the Year 2015 - Times Higher Education (THE) Awards ▪ Modern University of the Year 2014, 2015, 2016 - The Times and Sunday Times Good University Guide ▪ Queen’s Award for Enterprise - International Trade 2015 ▪ Top New University 2017 - Complete University Guide 2018 ▪ Top 4 for Student Experience and Teaching Quality The Times and Sunday Times Good University Guide 2017
  5. 5. ▪ 91% of students satisfied – - Learning Resources ▪ National Student Survey (NSS) 2016 ▪ 19. The library resources (e.g. books, online services and learning spaces) have supported my learning well. ▪ 20. I have been able to access course-specific resources (e.g. equipment, facilities, software, collections) when I needed to.
  6. 6. Lanchester Library Lanchester Library Open 24/7 1,300 study spaces 450 PCs 73 Macs 316,000+ print books 140,000+ ebooks 86,000+ ejournals 90 staff
  7. 7. Lanchester Library
  8. 8. 3rd Floor DMLL
  9. 9. Academic Liaison Team
  10. 10. Context – ‘You Choose’ Campaign • Pot of money available • NSS score • Electronic resources
  11. 11. Plan/ Marketing Budget
  12. 12. Promotion
  13. 13. Challenges Faced • Finance • Bureaucracy • Staff Resistance • Additional Workload for teams processing book orders
  14. 14. Lessons Learnt – Owl Visit • Get Feedback from students • Signed permissions to use student photos • Someone dedicated to Social Media for any campaign • Extra pairs of hands to call on for any animal visits.
  15. 15. ‘You Choose’ a Success?
  16. 16. Highlights / stories from Owl Visit

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