So What is the Real Impact of Web 2.0 on Researcher Workflow?


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Anna Drabble
Head of Digital & Product Development, Emerald presents the findings of new research conducted by Emerald and UCL and other partners. Slides prepared for the ALOSS 2011 summer conference

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So What is the Real Impact of Web 2.0 on Researcher Workflow?

  1. 1. So What is the Real Impact of Web 2.0 on Researcher Workflow? Anna Drabble Head of Digital & Product Development 20 th July 2011
  2. 2. Innovation & Digital Development @ Emerald <ul><li>Innovation core to Emerald </li></ul><ul><li>Renewed focus in 2011 </li></ul><ul><li>Digital & Product Development function newly formed to: </li></ul><ul><ul><li>Create new online products and services </li></ul></ul><ul><ul><li>Ensure digital content is discoverable and delivered across multiple channels </li></ul></ul><ul><ul><li>Better understand and meet the changing needs of researchers in an online environment </li></ul></ul>
  3. 3. Research Aims <ul><li>Are Social Media impacting upon researcher workflows? </li></ul><ul><li>If so, how should Librarians and Publishers respond? </li></ul>
  4. 4. Global Survey <ul><li>2,414 researchers </li></ul><ul><li>215 countries </li></ul><ul><li>Arts and Humanities, STM, Social Sciences inc. Business </li></ul>
  5. 5. Methodology <ul><li>1,923 </li></ul><ul><li>users </li></ul><ul><li>Research partners </li></ul><ul><li>Emerald & UCL </li></ul><ul><li>Contributors & Groups </li></ul><ul><li>Charleston Conference </li></ul><ul><li>Cambridge University Press </li></ul><ul><li>Taylor & Francis </li></ul><ul><li>Wolters Kluwer </li></ul><ul><li>Imperial College, London </li></ul><ul><li>Manchester University </li></ul><ul><li>Edinburgh University </li></ul>491 non-users 491 non-users 491 non-users 491 non-users 491 non-users 491 non-users Contrast group Contrast group Contrast Group
  6. 6. Most Popular Social Media in Research <ul><li>Big gap between awareness ( orange ) & actual use ( green ) in 7 / 8 categories </li></ul>
  7. 7. Social Media Tools Used Few Tools Used Generic Services Rule
  8. 8. Social Media Used For…. Identifying Research Opportunities Disseminating Research Findings Research Collaboration
  9. 9. Perceived social media benefits Does visibility drive esteem? .
  10. 10. Social Media Enthusiasts Differences by age group? Not much!
  11. 11. Importance Attached to Specific Dissemination Channel
  12. 12. What Users Want from Publishers Content readable on all platforms 42.8% Links to the data behind the published article 33.4% Greater use of multimedia 11.2% RSS as standard 6.4% Multilingual capabilities 6.3% Linking Interoperability
  13. 13. What Users Want from Libraries Add a social network interface to the library catalogue 14.2% Index full text Library holdings 56% Preserve Web 2.0 content 7.9% Catalogue Web 2.0 content 9.8% Socially tag library Catalogue 11.7% Make the Library more like Google
  14. 14. Does Social Media Mark a Watershed in Research Process? <ul><li>Not really……. </li></ul>
  15. 15. Research Workflow
  16. 16. Core Research Process Unchanged – But Communication has Evolved Significantly Identify opportunity : review literature : carry out research communicate findings via a scholarly publication 1665: Printed Journal Travel infrastructure (roads, rail) Conferences (Social Media) Internet Telephone ????
  17. 17. Researcher’s World Getting Bigger & More Complex…
  18. 18. ...So Metrics & Authority Matter More Coming soon – COUNTER Journal Usage Factor / Article Usage Factor (2012/2013) REF Lists Citation Rankings
  19. 19. Implications for Researchers <ul><li>Scope for research expanding, especially Social Science </li></ul><ul><li>More tasks – and more checking </li></ul><ul><li>Social Media outlets no competition for releasing research (concern over releasing “unsafe” data) BUT </li></ul><ul><li>Great for identifying research opportunities and amplifying dissemination </li></ul>
  20. 20. Implications for Librarians <ul><li>Library & librarians not mentioned once in 2 researcher dominated groups – 4 hrs of discussion </li></ul><ul><li>“ Library is a building: Google is the whole world” </li></ul><ul><li>Version of Record is key </li></ul><ul><li>Opportunity to influence workflow and increase research efficiency, but how to maximise impact – not clear </li></ul>
  21. 21. Librarians & Publishers Face a Shared Challenge…. <ul><li>… ..facilitating the creation and communication of scholarly research </li></ul>
  22. 22. How well are we evolving to meet this challenge?