Email And Social Networking


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Email And Social Networking

  1. 1. Email and Social Networking
  2. 2. Why Social Network <ul><li>Reconnect with old friends </li></ul><ul><li>Keep in touch with current friends </li></ul><ul><li>Create new friendships </li></ul><ul><li>Share common interests </li></ul><ul><li>Find a job </li></ul><ul><li>Establish business relationships </li></ul><ul><li>Market yourself to the world </li></ul>
  3. 3. What to look for when using Social Networking <ul><li>Profiles </li></ul><ul><li>Security </li></ul><ul><li>Features </li></ul><ul><li>Search </li></ul><ul><li>Help/Support </li></ul><ul><li>Legitimate Friend Focus (No spam) </li></ul><ul><li>User demographics </li></ul>
  4. 4. How to Network <ul><li>Create Positive News </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><ul><li>(Right Tools, Right Now) </li></ul></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li>RSS Feeds </li></ul></ul><ul><ul><li>Real Estate Statistics </li></ul></ul>
  5. 5. How to Network <ul><li>Be sincere- Don’t Sell Yourself, If you are selling, they aren’t buying! </li></ul><ul><li>Create Relationships- not contacts! </li></ul><ul><ul><li>People do business with people they like </li></ul></ul><ul><li>Surround yourself with smart people- Abraham Lincoln </li></ul><ul><li>Create a Target Market </li></ul>
  6. 6. Just HOW do you market? <ul><li>Use video, pictures and voiceover </li></ul><ul><ul><li>90% of buyers search the internet first for homes </li></ul></ul><ul><ul><li>Buyers are looking for detailed information, multiple pictures, and virtual tours! </li></ul></ul><ul><li>YouTube is a great way to add voiceover to your videos or virtual tours. </li></ul><ul><li>Viddler is another great outlet for making low budget productions </li></ul>
  7. 8. Myspace <ul><li>Difficult to farm or get real information </li></ul><ul><li>62% older than 25 years old </li></ul><ul><li>40% are 35 or older </li></ul><ul><li>83% claim to make at least 100K over year </li></ul><ul><li>19% claim to make over 100K per year </li></ul><ul><li>The bar scene </li></ul>
  8. 9. Facebook <ul><li>More than 150 Million active users </li></ul><ul><li>More than 600K new registrants every day since January 2007 </li></ul><ul><li>Over 47K work related, collegiate, and high school networks </li></ul><ul><li>More than ½ of users are outside of college </li></ul><ul><li>6 th most trafficked website in the US </li></ul><ul><li>More than half of active users return daily </li></ul><ul><li>People spend an average of 20 minutes on the site </li></ul><ul><li>#1 Photo sharing site on the web </li></ul><ul><li>63% are female </li></ul><ul><li>62% are also on MySpace </li></ul><ul><li>If facebook were a country, it would be the 8 th most populated country </li></ul>
  9. 10. Linked In <ul><li>21 Million Users </li></ul><ul><li>Average Age 41 </li></ul><ul><li>Average income 110K </li></ul><ul><li>Average of 25 new members join every minute </li></ul><ul><li>All fortune 500 companies have executives on Linked in </li></ul><ul><li>More than 1.4 million members self identify themselves as Sr. Executives </li></ul><ul><li>34% own a smart phone or PDA </li></ul><ul><li>38% female </li></ul><ul><li>Traffic is up in the recession </li></ul>
  10. 11. Plaxo <ul><li>1.3 Million users </li></ul><ul><li>62% female </li></ul><ul><li>20% on facebook, 53% on Myspace, 11% on LinkedIn </li></ul>
  11. 12. Twitter <ul><li>Growth rate for Twitter was 752%, for a total of 4.43 million unique visitors in December 2008, in the start of 2008, Twitter had only around 500,000 unique monthly visitors </li></ul><ul><li>11% of online adults use Twitter or update their status online </li></ul><ul><li>Twitter users are mobile, less tethered by technology </li></ul><ul><li>a top 500 site that reaches over 4.1 million U.S. monthly people. The site attracts a more educated, slightly more female than male, young adult audience. </li></ul><ul><li>Compete shows that Twitter is receiving 8million unique visitors in the month of March 2009 </li></ul><ul><li>55 percent month-over-month growth rate </li></ul>
  12. 13. Central Desktop <ul><li>A way to create your own intranet </li></ul><ul><li>Create Webinars </li></ul><ul><li>Share Content </li></ul><ul><li>Single Sign in </li></ul><ul><li>Invite others! </li></ul>
  13. 14. Begin somewhere and start your own blog! <ul><li>WordPress </li></ul><ul><li>Homethinking </li></ul><ul><li>RealBlogging </li></ul><ul><li>AgentGenius </li></ul>
  14. 15. Others <ul><li>Pathology </li></ul><ul><li>Tagged </li></ul><ul><li>Bebo </li></ul><ul><li>Hi5 </li></ul><ul><li>BlackPlanet </li></ul>
  15. 16. <ul><li>Whatever you do- just get Started! </li></ul><ul><li>Try out one new site every 2 weeks and try to use ALL of the features! </li></ul><ul><li>Explore- there is nothing to fear but fear itself </li></ul>
  16. 17. How RAMDC can help! <ul><li>Check out the Social Events Calendars </li></ul><ul><li>ProxioPro </li></ul><ul><li>Get Designated! Attend classes to meet other people </li></ul><ul><li>Attend State and National Conventions </li></ul><ul><li>Join other Realtor/Networking Organizations </li></ul><ul><ul><li>Women’s Council of Realtors </li></ul></ul><ul><ul><li>CRS </li></ul></ul><ul><ul><li>GRI </li></ul></ul>
  17. 18. Effective Elements of E-mail By Charles S. Bonamer, CRB with assistance from Deborah Boza Valledor, CIPS Presented by the Florida Association of Realtors ®
  18. 19. Equipment <ul><li>Open architecture is superior to proprietary architecture when available. </li></ul><ul><li>Verify the expansion capability of any machine before purchase. </li></ul><ul><li>Proprietary architecture means standard industry equipment may not work in the system. </li></ul>
  19. 20. E-Mail <ul><li>The use of computer telephonic devices facilitates a transaction by assisting with near-instant communications between agent and principal/customer. </li></ul>
  20. 21. <ul><li>E-mail is the internet feature which is most valuable to real estate agents. </li></ul><ul><li>The public is served through the use of E-mail by the automatic logging of all messages and mail functions and saving the digital diary of all communications. </li></ul>E-Mail
  21. 22. E-Mail <ul><li>Full disclosure of license status must appear in all internet advertising. E-mail can easily be configured for such a disclosure by inserting all required information in every outgoing message. </li></ul>
  22. 23. E-Mail <ul><li>When sending E-mail: </li></ul><ul><li>Carbon Copy ( cc ) is an option in any mailer. </li></ul><ul><li>When a recipients E-mail in the cc field. </li></ul><ul><li>Blind Carbon Copy ( bcc ) </li></ul><ul><li>Auto Responders (EAR) </li></ul>
  23. 24. E-Mail <ul><li>Free E-mail accounts should be avoided. </li></ul><ul><li>There are essential elements of E-mail. </li></ul><ul><li>E-mail should be no longer than 25 lines. </li></ul>
  24. 25. E-Mail <ul><li>Subliminal messages are important. </li></ul><ul><li>Put something in the subject line. </li></ul><ul><li>Use bullets and numbers to organize the message. </li></ul>
  25. 26. E-Mail <ul><li>Use correct punctuation and grammar. </li></ul><ul><li>Place the URL on a single line of the message. </li></ul><ul><li>Embed a graphic rather than attaching it to a message. </li></ul>
  26. 27. E-Mail <ul><li>Include the original message in the reply. </li></ul><ul><li>Make sure the date and time are set correctly on your computer. </li></ul><ul><li>Outgoing mail should include a signature or signature file. </li></ul><ul><li>Many people may read your message. </li></ul>
  27. 28. Can-spam Act of 2003 <ul><li>The CAN-SPAM Act of 2003 (Controlling the Assault of Non-Solicited Pornography and Marketing Act) </li></ul><ul><li>The law, which became effective January 1, 2004, covers E-mail whose primary purpose is advertising or promoting a commercial product or service, including content on a Web site. </li></ul>
  28. 29. Can-spam Act of 2003 <ul><li>The Federal Trade Commission (FTC), the nation's consumer protection agency, is authorized to enforce the CAN-SPAM Act. </li></ul>
  29. 30. What the Law Requires <ul><li>It bans false or misleading header information. </li></ul><ul><li>It prohibits deceptive subject lines. </li></ul><ul><li>It requires that your e-mail give recipients an opt-out method. </li></ul>
  30. 31. What the Law Requires <ul><li>Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your commercial e-mail. </li></ul><ul><li>It requires that commercial e-mail be identified as an advertisement and include the sender's valid physical postal address. </li></ul>
  31. 32. Penalties <ul><li>Each violation of the above provisions is subject to fines of up to $11,000. </li></ul><ul><li>Deceptive commercial e-mail also is subject to laws banning false or misleading advertising. </li></ul>
  32. 33. Additional fines <ul><li>Are provided for commercial e-mailers who not only violate the rules described above, but also: </li></ul>
  33. 34. Additional fines <ul><li>&quot;Harvest&quot; e-mail addresses from Web sites or Web services that have published a notice prohibiting the transfer of e-mail addresses for the purpose of sending e-mail </li></ul>
  34. 35. Additional fines <ul><li>Generate e-mail addresses using a &quot;dictionary attack&quot; – combining names, letters, or numbers into multiple permutations </li></ul>
  35. 36. Additional fines <ul><li>Use scripts or other automated ways to register for multiple e-mail or user accounts to send commercial e-mail </li></ul>
  36. 37. Additional fines <ul><li>Relay e-mails through a computer or network without permission – for example, by taking advantage of open relays or open proxies without authorization. </li></ul>
  37. 38. Additional fines <ul><li>The law allows the DOJ to seek criminal penalties, including imprisonment, for commercial e-mailers who do – or conspire to: </li></ul>
  38. 39. Additional fines <ul><li>Use another computer without authorization and send commercial e-mail from or through it </li></ul><ul><li>Use a computer to relay or retransmit multiple commercial e-mail messages to deceive or mislead recipients or an Internet access service about the origin of the message </li></ul>
  39. 40. Additional fines <ul><li>Falsify header information in multiple e-mail messages and initiate the transmission of such messages </li></ul><ul><li>Register for multiple e-mail accounts or domain names using information that falsifies the identity of the actual registrant </li></ul>
  40. 41. Additional fines <ul><li>Falsely represent themselves as owners of multiple Internet Protocol addresses that are used to send commercial e-mail messages. </li></ul>
  41. 42. Additional Rules <ul><li>The FTC will issue additional rules under the CAN-SPAM Act involving the required labeling of sexually explicit commercial e-mail and the criteria for determining &quot;the primary purpose&quot; of a commercial e-mail. </li></ul>
  42. 43. Additional Rules <ul><li>See the FTC Web site at /spam for updates on implementation of the CAN-SPAM Act. </li></ul>
  43. 44. Additional Rules <ul><li>The FTC maintains a consumer complaint database of violations of the laws that the FTC enforces. Consumers can submit complaints online at and forward unwanted commercial e-mail to the FTC at [email_address] . </li></ul>
  44. 45. Florida E-Mail Requirements <ul><li>Internet advertising: 61J2-10.025 Advertising </li></ul><ul><li>All advertising must be in a manner by which reasonable persons would know they are dealing with a real estate licensee. </li></ul>
  45. 46. Florida E-Mail Requirements <ul><li>When the licensee’s personal name appears in the advertisement, at the very least the licensee’s last name must be used in the manner in which it is registered with the Commission. </li></ul>
  46. 47. Florida E-Mail Requirements <ul><li>When advertising on a site on the Internet, the brokerage firm name as required in paragraph (1) above shall be placed adjacent to or immediately above or below the point of contact information. </li></ul><ul><li>Instructor’s Website Here </li></ul>
  47. 48. Spam Filters <ul><li>The majority of E-mail is junk, also called Spam℠. </li></ul><ul><li>Spam℠ blockers compare incoming messages with a list of known spammers. Unwelcome messages are removed immediately. </li></ul>
  48. 49. Reduce Communications to Writing <ul><li>The ability to log information and agreements in order to avoid misunderstandings is a requirement of license law, and Article 9, of the Code of Ethics and Standards of Practice℠ of the National Association of Realtors™. </li></ul>