Evolve location based games

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Evolve location based games

  1. 1. Kinran @HAStark Location-based games where are we now and where are we going?
  2. 2. Kinran @HAStark Credits Thanks everyone!  Todd Chaffee (Bluecrow)  Daniel Doherty (Graff Orm)  Tev Smith  Dave Nattriss (natts.com)  Lee Stacy (Beyond)  Anthony Appleby  James Turner (TwoWay Media)  Byron Atkinson-Jones (xiotex studios)  Tak Fung (Supermono Studios)  Murdo Munro (Scramboo)  Perry Oostdam (Georun.com)  Ralph Barbagallo (Flarb)  Chris Connell (Armillary/Conjure)  all my GameCamp session people
  3. 3. Kinran @HAStark apodidraskinda http://www.flickr.com/photos/taimoo/3050299811/
  4. 4. Kinran @HAStark http://en.wikipedia.org/wiki/File:Harun-Charlemagne.jpg
  5. 5. Kinran @HAStark http://upload.wikimedia.org/wikipedia/commons/7/76/Folger_Merchant_of_Venice.JPG
  6. 6. Kinran @HAStark Computer games •computers quickly colonised by games •solitary player, tethered to terminal Connected games •connected computers quickly colonised by multiplayer games •player still tethered to terminal Mobile games •mobile devices quickly colonised by games •play anywhere GPS enabled smartphones •1.5 billion smartphones in use, most GPS capable •smartphone quickly colonised by games (and apps and social platforms) http://readwrite.com/2013/05/29/huge-potential-only-15-of-global-internet-traffic-is-mobile THEN NOW
  7. 7. Kinran @HAStark We’ve got GPS. It’s pretty good (but not perfect). http://www.gps.gov/systems/gps/performance/accuracy/histogram.png
  8. 8. Kinran @HAStark We’ve got maps. Lots of maps. http://www.flickr.com/photos/lymang/2559463400/sizes/l/in/photostream/
  9. 9. Kinran @HAStark the future is already here it’s just not very evenly distributed http://en.wikiquote.org/wiki/File:William_Ford_Gibson.jpg
  10. 10. Kinran @HAStark mobile location services will not in themselves be identified as a set of killer applications but rather location information will be integrated as the value-adding element in a whole range of services
  11. 11. Kinran @HAStark mobile location services will not in themselves be identified as a set of killer applications but rather location information will be integrated as the value-adding element in a whole range of services Nokia Mobile Location Services White Paper 2001
  12. 12. Kinran @HAStark Our route plan today So ...what? Dark data Service trends Shining successes Definition Exclusions http://en.wikipedia.org/wiki/File:South_Shetland_Islands_and_Antarctica.jpg
  13. 13. Kinran @HAStark Definition Location based game: makes the location of the player an element of the game logic, using the player’s device
  14. 14. Kinran @HAStark
  15. 15. Kinran @HAStark Success stories Geocaching Foursquare Ingress Zombies Run
  16. 16. Kinran @HAStark http://www.geocaching.com/map/#?ll=47.6681,-122.22548&z=13 Geocaching.com
  17. 17. Kinran @HAStark http://www.youtube.com/watch?v=lq-8Y-YLcNI&feature=youtu.be&t=9s
  18. 18. Kinran @HAStark http://www.youtube.com/watch?v=lq-8Y-YLcNI&feature=youtu.be&t=15s, 29s
  19. 19. Kinran @HAStark FourSquare.com
  20. 20. Kinran @HAStark
  21. 21. Kinran @HAStark via my login http://ingress.com/intel Ingress
  22. 22. Kinran @HAStark
  23. 23. Kinran @HAStark http://youtu.be/xTE1zuTvNWE?t=13s
  24. 24. Kinran @HAStark http://youtu.be/xTE1zuTvNWE?t=37s
  25. 25. Kinran @HAStark http://youtu.be/xlRgBvYFxTo?t=15s Zombies Run
  26. 26. Kinran @HAStark http://zombiesrungame.com
  27. 27. Kinran @HAStark Geocache .com 4Sq Ingress Zombies Run (all) Users 4 m 30 m 1-5 m 450 k Game-y P vs P Social User content Money ?? ?? C direct B2B2C Indirect This is my opinion. It might be wrong.
  28. 28. Kinran @HAStark Dark data
  29. 29. Kinran @HAStark source http://appannie.com
  30. 30. Kinran @HAStark source http://appannie.com
  31. 31. Kinran @HAStark Service trends Geosophic Scramboo GeoRun & SnapAR
  32. 32. Kinran @HAStark source http://geosophic.com
  33. 33. Kinran @HAStark source http://geosophic.com
  34. 34. Kinran @HAStark http://scramboo.com
  35. 35. Kinran @HAStark http://georun.com
  36. 36. Kinran @HAStark http://snapar.com
  37. 37. Kinran @HAStark http://scvngr.com
  38. 38. Kinran @HAStark Futures
  39. 39. Kinran @HAStark Biz model evolution Sponsored User pays Global Sponsored User pays Specific Now Next?
  40. 40. http://www.zeit.de/datenschutz/malte-spitz-data-retention
  41. 41. Kinran @HAStark PointOfInterest checkin Immersive full-on parallel world extremes
  42. 42. Kinran @HAStark
  43. 43. Kinran @HAStark PointOfInterest checkin Immersive full-on parallel world extremes (boring) demandingunexplored
  44. 44. Kinran @HAStark game world physical world device
  45. 45. Kinran @HAStark Two trends to watch Social location services Wearables
  46. 46. Kinran @HAStark Social location services http://getmixer.com, https://itunes.apple.com/us/app/alibi/id607995639?mt=8
  47. 47. Kinran @HAStark Hell is other people (and there’s an app for that) http://hellisotherpeople.herokuapp.com/map/
  48. 48. Kinran @HAStark Wearables

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