ASU SkySong
A point of access for global business acceleration


                                  Jim Cook
              ...
Agenda

•   Introduction
•   US Market and Opportunity Areas
•   Business Service Offerings
•   Success Stories – HVS Engi...
My Role @ ASU SkySong
• Director, Global Business Development
• Assist global companies in soft landing in AZ for their US...
SkySong Services for Global Companies
• Our goal is to optimize your market entry and accelerate your transition to
  reve...
Breadth of SkySong Services




                              5
Overview – U.S. Market Opportunities

• Information Communication Technologies
   Computer Hardware & Networking
   Ecomme...
Entering the U.S. Market

•   Market analysis & entry strategy
•   Forming a legal entity
•   Forming a joint venture/stra...
Doing Business in the U.S. – Additional Considerations

• Very large and dynamic market
• Intellectual property (IP) is pr...
Arizona & Greater Phoenix
• Historically, 2nd fastest population growth in U.S.
   – AZ population 6.5 million; 10 million...
Rankings
• Named Phoenix one of the ten top 10 places in the country to
  grow technology industry jobs (September 2009)

...
Business Opportunity Areas - Arizona


• Information Communication Technologies

• Sustainability

• Others
   –   Educati...
Information Communication Technologies




                                         12
Business Opportunities
• Electronic components and sub-systems/systems

• Service and support of semiconductor manufacturi...
Top Phoenix Area Employers




                             14
Sustainability




                 15
Business Opportunities

• Renewable Energy Product Manufacturing
• Solar
   – R&D of solar cells
   – Manufacturing and ce...
Arizona: One of the Leading Solar Markets




                       Arizona is poised to become the nation’s solar
      ...
Renewable Energy Companies in Greater Phoenix

                                                                 Manufactur...
Arizona State University               (ASU)




New American University:                     Scale
                      ...
ASU Rankings
•   U.S. News and World Report rankings
     – ASU in top tier of national universities in U.S.
     – #5 in ...
Strategic Research




                     21
Future Workforce: ASU Students
                                            Enrollment (Fall 2008)                 Degrees ...
Consortium for Embedded Systems
                                             Core Areas of Expertise
Established 2001 as a...
Work Force Development - Business
                                U.S. News & World Report rankings:
                     ...
Work Force Development - Technical




                   Nationally ranked undergraduate programs are
                   ...
Flexible Display Center


Only one of it is kind in university environment that offers
world class, comprehensive capabili...
Information Communication Technologies

Institute for Computing, Information                 Flexible Display Center
Scien...
ASU Renewable Energy Summary
• Over 100 faculty                                        Focus Areas
• Over 400 energy resea...
Test Bed for New Products & Services
       ASU works closely with industry in
       beta testing/new product rollout



...
SkySong

    A community that links
innovation, entrepreneurship,
 technology and education to
   raise the global stature...
Success Story – HVS Engineering Pte




                                      31
SkySong Global Case Studies

    Eyepower Games               Adaptive Curriculum              Pacific Soft

• Singapore  ...
Gateway to Accelerating Your U.S. Market Entry




                                                 33
Thank You




            34
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Overview of ASU Skysong & Jim Cook Role

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Overview of ASU SkySong and Jim Cook's role in Global Business Development
Dated: 26 March 2010

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Overview of ASU Skysong & Jim Cook Role

  1. 1. ASU SkySong A point of access for global business acceleration Jim Cook Director, Global Business Development Office of the Vice President for Research and Economic Affairs Arizona State University @ SkySong Jim.Cook@asu.edu 1
  2. 2. Agenda • Introduction • US Market and Opportunity Areas • Business Service Offerings • Success Stories – HVS Engineering Pte • Process • Conclusion 2
  3. 3. My Role @ ASU SkySong • Director, Global Business Development • Assist global companies in soft landing in AZ for their US market entry • Assist in establishing mutually beneficial business relationships via introductions/connections Here’s an overview of our services… 3
  4. 4. SkySong Services for Global Companies • Our goal is to optimize your market entry and accelerate your transition to revenue generation Sample Listing of Most Utilized Services • Soft landing assistance • Business planning, market research to validate U.S. business opportunity • Business development - Go to market assistance - Channel/Partner Development • Management and entrepreneur training • University connections (testing, research collaboration) • Locating interns/employees • Accounting and legal referral service • Assistance with establishing a U.S. entity 4
  5. 5. Breadth of SkySong Services 5
  6. 6. Overview – U.S. Market Opportunities • Information Communication Technologies Computer Hardware & Networking Ecommerce & IT Outsourcing Media Software & Enterprise Computing Telecommunications & Wireless • Sustainability Energy & Resources Bio Sciences Green Technologies & Building Renewable Energy 6
  7. 7. Entering the U.S. Market • Market analysis & entry strategy • Forming a legal entity • Forming a joint venture/strategic partnership • Tax considerations • Location considerations • Employment and immigration • Regulatory matters • Intellectual property and confidentiality • Engaging the right U.S. management 7
  8. 8. Doing Business in the U.S. – Additional Considerations • Very large and dynamic market • Intellectual property (IP) is protected. If you have not filed or registered IP, you should start the process. Otherwise, you are not protected. • Business culture is very direct – “Yes – No” • Single language English language however, sales and marketing literature will need to be localized 8
  9. 9. Arizona & Greater Phoenix • Historically, 2nd fastest population growth in U.S. – AZ population 6.5 million; 10 million by 2030 – Phoenix 5th largest U.S. city, metro has 4 million people • Greater Phoenix economy $181.6 billion • Deep-rooted presence of semiconductor and aerospace industries • Arizona 6th largest technology exporter in U.S. • Proximate to California, with 170 daily flights and operating expenses up to 40% lower. • 10th busiest global airport for takeoffs/landings • Open, multicultural environment; welcoming to new companies and people 9
  10. 10. Rankings • Named Phoenix one of the ten top 10 places in the country to grow technology industry jobs (September 2009) • Phoenix #1 among top 15 U.S. metros in Entrepreneurial Activity, double the activity of Seattle, Boston, Philly, Dallas and Chicago • Arizona #2 U.S. state in Entrepreneurial Activity • Phoenix named one of the ten best cities to start a business • Phoenix ranked 2nd “Best Large Cities for Doing Business in U.S.” list • Phoenix ranked 3rd “Best U.S. Cities for Jobs” index • Greater Phoenix ranked 1st in best large metros for recruitment and attraction • Arizona ranked 3rd lowest in terms of cost of labor 10
  11. 11. Business Opportunity Areas - Arizona • Information Communication Technologies • Sustainability • Others – Education – eLearning – Manufacturing – Aerospace 11
  12. 12. Information Communication Technologies 12
  13. 13. Business Opportunities • Electronic components and sub-systems/systems • Service and support of semiconductor manufacturing value chain • Managed hosting and outsourcing services through direct provision and branded partner solutions complimenting significant data center and IT integration/service firms here • Software development and system solution 13
  14. 14. Top Phoenix Area Employers 14
  15. 15. Sustainability 15
  16. 16. Business Opportunities • Renewable Energy Product Manufacturing • Solar – R&D of solar cells – Manufacturing and certification/test facilities • TUV Rhineland PTL 1 of 3 in world (2 in Europe) • Solar Test And Research (STAR) - 1 of 3 in world – Engineering and installation services – Supplier services for mid-size and large projects • Sustainable Construction – Advanced Materials – Installation/renovation/construction – Consulting: analysis and plan implementation 16
  17. 17. Arizona: One of the Leading Solar Markets Arizona is poised to become the nation’s solar energy capital. More than 100 established solar companies operate in the state providing a range of services including manufacturing, design, installation, distribution, etc. 17
  18. 18. Renewable Energy Companies in Greater Phoenix Manufacturer of PV modules designed for large Picked Arizona over Texas for 1st US scale, grid- connected solar power plants with First Solar headquarters in Tempe manufacturing facility. Green Ideas, Inc. in Phoenix provides Green Ideas expert green building consulting for Vertically-integrated producers and building owners, architects, engineers, Kyocera suppliers of solar energy products with contractors and green product U.S. headquarters in Scottsdale. manufacturers Stirling With headquarters in Scottsdale, SES is a Energy global leader in the utility scale solar Arizona-based residential, industrial and American commercial solar electric power systems Systems electricity market. and engineering and contracting firm Solar Arizona Public Service (APS) provides energy utilities to homes and businesses in Arizona. Arizona TUV A unique partnership with ASU, TÜV is the APS operates one of the world’s premier Solar first in the world to offer full-scale PV Test And Research (STAR) facilities, where Public Rheinland testing and certification across the entire technologies are developed in the conversion Service PTL component chain of photovoltaic systems. of solar energy into electricity. 18
  19. 19. Arizona State University (ASU) New American University: Scale • 68,000 students, among largest in U.S. • Excellence – Access – Impact • 14th most international students in U.S. • Visionary leader: Michael M. Crow • Over 500 degree programs Top 20 of U.S. research universities with no medical school • $300 million enterprise, 12% CAGR since 2000 • Flexible Display Center named a “Top 10 Technologies of 2008” by WIRED • Algae-to-fuel project ranked #11 on TIME Magazine’s “Top 50 Inventions for 2008” 19
  20. 20. ASU Rankings • U.S. News and World Report rankings – ASU in top tier of national universities in U.S. – #5 in “schools everyone should be watching” – Three ASU colleges made the top 25 U.S. graduate programs list • One of the top 100 universities in the world according to the Institute of Higher Education, Shanghai Jiao Tong University. • #2 in global student entrepreneurs (Entrepreneurs’ Organization) • Barrett Honors College chosen "Best of America" by Reader's Digest in 2005, "an Ivy League-style education minus the sticker shock.” • ASU students highly competitive in national scholarship competitions • ~2,500 ASU freshmen are from top 10% of their high school class, more than Harvard, Yale or Princeton. 20
  21. 21. Strategic Research 21
  22. 22. Future Workforce: ASU Students Enrollment (Fall 2008) Degrees 2008/09 Undergrad Grad Total Undergrad Grad Total ASU: ALL CAMPUS TOTAL 53,298 13,784 67,082 11,229 4,381 15,610 Engineering/Technology Computer Science 774 390 1,164 119 140 256 Mechanical & Aerospace Engineering 1001 151 1,152 146 41 187 Computing Studies & Tech 395 291 694 48 35 83 Management Sustainability 178 70 248 2 2 4 Business University Total 10,597 2,248 12,845 1,901 1,070 2,971 Computer Info Systems/Info 311 73 384 184 184 Management Marketing 857 857 329 329 MBA 1,375 1,375 835 835 22
  23. 23. Consortium for Embedded Systems Core Areas of Expertise Established 2001 as an industry/university • Software Design and Verification for partnership dedicated to developing a Embedded Hybrid Systems globally recognized center for embedded – Model-based embedded software architecture, design and verification computing system technologies – Software engineering and methodologies for mission and safety-critical systems – Software test, verification, and certification – Security for embedded systems • Power, Energy & Thermal Aware Design • Programming on Embedded Multi-core Processors • Embedded Processor and System-on- Chip Architecture • Networked and Distributed Embedded Systems • Robust IC and System Design 23
  24. 24. Work Force Development - Business U.S. News & World Report rankings: #5: supply chain management • 190 tenured and tenure- #15: information systems track faculty, among the #25: accounting largest business faculty in #24: Evening MBA U.S. #25: Undergraduate Business program • Top 10 nationally for #29: Full-time MBA number of faculty with doctoral degrees. Financial Times world rankings #21 for doctoral programs • #25 in the world for business school research #33 for custom education programs productivity (University of for executives. Texas at Dallas). 24
  25. 25. Work Force Development - Technical Nationally ranked undergraduate programs are among the top 10 percent of all accredited engineering programs in the U.S. Similarly ranked engineering school programs include U.C. Davis, U.C. Santa Barbara, Yale, Lehigh and University of Colorado at Boulder More than 1 million... square feet of new educational and research facilities have been constructed or acquired since 2003, a significant investment 25
  26. 26. Flexible Display Center Only one of it is kind in university environment that offers world class, comprehensive capabilities aimed at bridging gap between innovation and product development in order to develop useable products 26
  27. 27. Information Communication Technologies Institute for Computing, Information Flexible Display Center Sciences and Engineering (InCISE) – Mission is to advance full-color, video rate, flexible – InCISE fosters computer science and applications display technology and catalyze development of a of data acquisition, analysis and management, vibrant flexible display and flexible electronics security, modeling, visualization and industry to produce integrated electronic systems interpretation in interdisciplinary research, with advanced functionality. education and entrepreneurship. – $100 million funding from U.S. Army over 10 years – Over 25 corporate and academic partners: ConnectionOne – Mission is to develop the technology to enable end-to-end communication systems for a variety of applications, ranging from cellular to environmental and defense applications. – Development of integrated RF and wireless circuits-on-a-chip to simplify & enable a small, portable, all-in-one communication device.
  28. 28. ASU Renewable Energy Summary • Over 100 faculty Focus Areas • Over 400 energy research faculty & • Bio-energy (non-cellulose based) staff • Photovoltaics • 14 renewable energy-focused Research Centers • Solar Thermal • 5 awards from DoE’s Solar America • Fuel Cells and Batteries Initiative • Photovoltaic Testing • 44 current energy-related projects • Power Systems/Grid Interface with DoE, DoD and NSF • Renewable Energy for the Built • Over $10M awards in 2007 and 2008 Environment • Additional $4M of awards through • Solar Supply Chain SFAz/Industry for Tubes in the Desert and Heliae, and other sources • Solar Policy and Economics 28
  29. 29. Test Bed for New Products & Services ASU works closely with industry in beta testing/new product rollout 29
  30. 30. SkySong A community that links innovation, entrepreneurship, technology and education to raise the global stature of ASU, the Center’s tenants and the region. • Over 1.2 million sq. ft. (112,000 sq. m) of mixed use space on 42 acres to be built out by 2015 • 315,000 sq. ft. (30,000 sq m) currently open • Stores, restaurants, cafes, apartments on site, and planned hotel • Less than 3 miles/5 km from ASU’s Tempe campus • Less than 8 miles/13 km from Sky Harbor International Airport 30
  31. 31. Success Story – HVS Engineering Pte 31
  32. 32. SkySong Global Case Studies Eyepower Games Adaptive Curriculum Pacific Soft • Singapore • Turkey • Mexico • Digital Learning • Provide soft landing for • Provide market and • Connections with and employees, adapt strategic alliance sales to local school product to U.S. market, assistance districts customer introductions • Outcome: Engagements • Outcome: “Newsmaker” • Outcome: company with local retail program used in 10 acquired and expanded companies schools in Arizona and to • Outcome: 5 • Outcome: Business plan facilitate collaboration international awards for for full U.S. expansion between Navajo technology innovation Elementary School and a • Outcome: $2.2 million in Singapore school sales in first 18 months • Outcome: Winner of • Negotiating 1,200 sq m Learning Magazine’s lease at SkySong “Teacher Choice Award” 32
  33. 33. Gateway to Accelerating Your U.S. Market Entry 33
  34. 34. Thank You 34

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