MobiU2012 Summit - Encyclopaedia Britannica on Content

481 views

Published on

Michael Ross, SVP./GM of Education for Encyclopaedia Britannica, discusses how they transformed from the iconic printed encyclopedias to a thriving digital paid content strategy available by desktop, tablet and mobile.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
481
On SlideShare
0
From Embeds
0
Number of Embeds
167
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

MobiU2012 Summit - Encyclopaedia Britannica on Content

  1. 1. CONTENT: Subscription Apps and Web sites that Deliver Value Michael Ross SVP Encyclopaedia Britannica Twitter handle; @britannica Event hashtag #MobiU2012 Presented by the Heartland Mobile Council
  2. 2. #MobiU2012, @britannicaAgenda• About Britannica• Websites and Mobile Apps—Revenue Models• The Format Dilemma• Building Traffic vs. Growing Revenue• Dealing with App Fatigue• The Future as I see it• What’s next for EB
  3. 3. #MobiU2012, @britannicaThe Britannica Story: How We Got Here• 244 Years of Print-Related Products• 20 Years of Disruption• Obsolescing formats• The promise of the Internet• 2012—the end of an Era• Where we are today
  4. 4. #MobiU2012, @britannica Apps and their Web Counterparts• The role of Websites in a mobile model• Key Revenue drivers for Websites: Subscription and/or Ads— which is better?• Apps driven by Web sites or offline products
  5. 5. #MobiU2012, @britannicaForm Factor: The Good and the Bad• Standalone apps• Design challenges• Size matters
  6. 6. #MobiU2012, @britannicaWhat to optimize: Downloads or Revenue• How to make money• What is considered a good value?• Free or cheap• Monetizing downloads• Ad revenue can be good: So can sub revenue
  7. 7. #MobiU2012, @britannicaFighting App Fatigue• More Models: • Inapp purchasing • The New OEM• Targeting Productivity and Solutions
  8. 8. #MobiU2012, @britannicaThe Future of Apps: Is there One?• Platform Issues• Responsive Design• Currency and Relevance• Sum of the parts worth more than the whole• Opportunities and Threats: Scale v. Pricing Pressure
  9. 9. #MobiU2012, @britannicaWhat’s Next for Britannica• From Reference to the Classroom• General reference vs. Subject Specific online products• Changing Core Competencies• Building Awareness

×