#MobiU2012, @unitedFlightView Survey – Business and Leisure• Survey of over 2,600 travelers • 93.6% want flight status information • 73.2% want boarding alerts • 57.4% want upgrade information • 39.8% want stand-by status updates
#MobiU2012, @unitedBusiness Travelers – What do they want? They all want information! • 94% want flight status • 70% would like mobile alerts • 63% want to see seat upgrade availability. -FlightView
#MobiU2012, @unitedUse your own tools – buy your own product• Sign up for all your Company communications• Actively solicit feedback on all fronts • Internal / External forums • Twitter / Social • App stores, etc.• Use your own web sites / apps / tools
#MobiU2012, @unitedCirca 2010 iTunes Comments• Was hoping to see an easy app, that would allow me to directly check availability, cost, book flights, check-in, and make itinerary changes mid trip…This app does none of these things.• How about push notices for flight status changes?• …a good start. But basically this is just a giant bookmark that happens to remember your xx.com username and password. All the actual transactions take place via mobile safari…• …no real app, just a launcher for their mobile site. This is too weak for a global player like XX.
#MobiU2012, @united2010 Continental App Requirements• Check-in• Mobile Boarding Pass Storage• Flight booking – basic• Flight Status (same detail as /info sites today)• OnePass account status• My reservations• Push trip-alert notifications• Club Locations / Wayfinding