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What is all the debate on privacy about? Learn about the data that is publicly available and legal – without any hacking. By tapping into Foursquare and Twitter data, Sy Banerjee has found fascinating concrete behaviors only theorized by mobile panels at other conferences. This academic study focuses on a) What environmental aspects cause people to use the phone differently? b) What different types of user segments emerge in displaying more or less “mobile” shopping behaviors? c) How can users in each segment be characterized?