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Heardable Scores Demystified


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There is a popular saying that if your website, products or services are not easily found online then your brand is invisible. In today's competitive marketplace, getting found is a marketing imperative. A Heardable Score is one way for a business to assess its online brand visibility and map out the necessary next steps for improvement. The higher the score, the better you're doing. In this presentation, you will learn more about the Heardable online brand optimization platform and what a Heardable Score is all about.

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Heardable Scores Demystified

  1. 1. Heardable:<br />The world&apos;s first and only online brand optimization tool.<br />&quot;Heardable Scores Demystified&quot; - Feb 9, 2010<br />
  2. 2. 2<br />
  3. 3. Heardable.<br />Most of us crave to make a difference; we want our opinions to have an audience; we want people to admire us. But that can only happen if we are...<br />...found, visible,heard.<br />3<br />
  4. 4. In today&apos;s competitive marketplace, <br />getting found is a marketing imperative <br />for all brands, large and small. <br />4<br />
  5. 5. Not found =<br />The Invisible Brand<br />5<br />
  6. 6. To that end, we believe all brands should be Heardable.<br />Is yours?<br />6<br />
  7. 7. Heardable is the the simplest and most effective way to measure your online brand performance against the competition.<br />7<br />
  8. 8. Heardable<br />Our platform looks at 20 onsite and 20 offsite brand variables--in REAL TIME--then compiles and scores yourbrand&apos;s online performance, delivering you a Heardable Score made up of 6 distinct subscores, plus recommendations for improving your score. <br />No other online tool does anything like it.<br />8<br />
  9. 9. Heardable Score: 1000 points possible<br />9<br />
  10. 10. Scoring is comprised of 6 subscores<br />that roll up into the main score of 1,000 possible points.<br />10<br />
  11. 11. PORTABLE: 200 POINTS<br />The more portable devices your website is optimized for, the better positioned your brand will be to capitalize on the emerging mobile market. Poor GUI&apos;s, code, etc., could have negative brand consequences.<br />11<br />
  12. 12. SOCIABLE: 200 POINTS<br />Social engagement is good for brands. Firms that monitor, engage, and respond to what consumers, constituents and competitors are saying about them are better positioned to boost sales and extend brand reach.<br />12<br />
  13. 13. SEARCHABLE: 150 POINTS<br />Websites optimized for natural search, especially by local geo-locations, business listings, or product SKUs ,can be more easily found by crawlers & bots [more long tail site traffic over time]<br />13<br />
  14. 14. MEASURABLE: 100 POINTS<br />The ability to monitor, track, analyze, report, & optimize a<br />website is a critical digital marketing function--yet many firms aren&apos;t mining this knowledge to make online experiences more relevant, usable, efficient, or profitable.<br />14<br />
  15. 15. ACTIONABLE: 200 POINTS<br />An actionable website or online brand experience is one that fulfils user needs--making it easier to interact, transact, register, or communicate. [Accessibility = higher sales, satisfaction, and socialization].<br />15<br />
  16. 16. SHAREABLE: 150 POINTS<br />Being a transparent company plays off of the social concept that you get what you give. Freeing data & content via RSS FEEDS, API&apos;S, syndication, etc, not only helps build trust, it enables new forms of collaboration & opportunities.<br />16<br />
  17. 17. Champion brands are a cut above the rest.<br />17<br />
  18. 18. What&apos;s your Heardable Score?<br />website<br />blog<br />twitter @heardable<br />18<br />Copyright 2010 Heardable, Inc.<br />