Brands are invisible if their products and services and not getting found, and if they are not not participating in social conversations. In today's competitive world, being heard is a marketing imperative.

1. Ballad of the Invisible Brand Feb 23, 2010 - Copyright 2010 - Heardable, Inc. - www.heardable.com

2. when is a wedding gown just a dress? and not a Vera Wang? 2 2

3. when is a car just another 4 seater and not a BMW? 3 3

4. when is a suit just a suit and not an Armani? 4 4

5. when is a tractor just a tractor and not a john deere? 5 5

6. what makes on invisible brand visible? what makes an invisible brand visible? 6 6

7. Brands start out as ideas on paper (invisible) 7

8. thingamajigs are produced visible, but not sure if we're happy they are 8

9. word of mouth begins limited visibility 9

10. company + product + marketing = increased visibility 10

11. 11

12. brands are about people 12

13. brands who tell the best stories win 13

14. even if they sell whatchamacallits [use narratives to communicate your underlying brand philosophy] 14

15. if you're good, they will listen and tell others gradually your brand will come into focus 15

16. brand awareness conversations create buzz advocacy fuels growth 16

17. 17

18. to stay visible & to remain relevant 5 things to keep in mind 18

19. #1 the customer is me, we, us 19

20. #2 participate not being engaged is being anti-social 20

21. #3 trust is a fragile commodity violate at your own peril 21

22. the law of reciprosity says you get what you give #4 22 22

23. #5 getting found and being heard is a marketing imperative 23

24. not heardable = the invisible brand 24 24

25. 25 25

26. What's your Heardable Score? website heardable.com blog http://heardable.com/blogroll.php twitter @heardable 26 Copyright 2010 Heardable, Inc. www.heardable.com