Mobile Health at Health | Tech | Food 2011

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A discussion of the drivers and barriers facing people engaging with health via mobile platforms, through the lens of New Yorkers' public health.

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Mobile Health at Health | Tech | Food 2011

  1. 1. Mobile Health HEALTH | TECH | FOOD Jane Sarasohn-Kahn, MA, MHSA THINK-Health and Health Populi blog 8 February 2011THINK-Health
  2. 2. Heed the Words of Thomas Jefferson Liberty is to the collective body, what health is to every individual body. Without health no pleasure can be tasted by man; without liberty, no happiness can be Resveratrol inside! enjoyed by society. 2THINK-Health
  3. 3. DIY Life 3THINK-Health
  4. 4. Health is the New Green Every industry is expected to engage in health 90% 90% 89% 88% 86% 83% 82% 82% 82% 77% Bio/Pharma Health Food/ OTC/ Media/ Insurance Consumer Brewing/ Retail Banking/ & Medical Providers Beverage Personal Entertain. Tech Spirits Finance Care Source: 2010 Edelman Health Engagement BarometerTHINK-Health 4
  5. 5. The Personal Health Ecosystem Source: THINK-Health, adapted from Institute for the FutureTHINK-Health 5
  6. 6. JSK’s Personal Health EcologyTHINK-Health 6
  7. 7. DIY HealthTHINK-Health 7
  8. 8. Mobile – The New Wellness Delivery Channel BJ Fogg-Marry, not only adopt! 8THINK-Health
  9. 9. 1 in 4 Americans Lives in a Wireless-Only Household Adults Living in Households With Only Wireless Telephone Service, 2005-2010 Source: CDC/NCHS, National Health Interview Survey. Adults are aged 18 years and over. 9THINK-Health
  10. 10. 1. Have a regular doctor 2. Be tobacco-free 3. Keep your heart healthy 4. Know your HIV status 5. Get help for depression 6. Live free of alcohol & drugs 7. Get checked for cancer 8. Get the immunizations you Policy for a need Healthier 9. Make your home safe and healthy New York City 10. Have a healthy baby 10THINK-Health
  11. 11. Drivers of Mobile Health Adoption Information- gathering Consumerism/ Project- Managing managing health finances health Immediacy, access, Transparency Networking convenience 11THINK-Health
  12. 12. Barriers to Mobile Health Adoption Consumer Confused, Physician incentives overwhelmed incentives, engagement Lack of Disempowered engagement Chronically ill, complicated regimens 12THINK-Health
  13. 13. Mobile Health – A New York State of Mind Some Ideas to Kick Off… How can mobile health tools… • Bridge the gap of health disparities among foreign-born populations living in NYC? • Encourage safe sex in the city? • Keep kids with asthma out of the revolving hospital ER door? • Support caregivers of aging loved ones who live in another boroughs? • Help people carry-out healthy food? • Nudge kids with phones to self-ration sugar-filled drinks? • Remind people to get flu shots (to address low vaccination rates in NYC)? • Motivate New Yorkers to get fit? • Get tobacco free in N-Y-C? • Support pregnant New Yorkers to maximize the health of their babies? • Help New Yorkers deal with the blues? (depression) 13THINK-HealthTHINK-Health
  14. 14. Jane Sarasohn-Kahn, MA (Econ.), MHSA Health Economist and Management Consultant THINK-Health jane@think-health.com www.think-health.com www.healthpopuli.com Blog @healthythinker Twitter 14THINK-Health

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