Improving health equity is gaining traction as a healthcare delivery imperative. Yet, while equity is indivisible from healthcare quality, many initiatives targeting disparities fall short. Organizations too often rely solely on leader and stakeholder passion and perseverance without sufficiently leveraging data and analytics to understand, measure, and support equity improvement efforts. It’s time for the industry to pursue equitable care with the same resources it uses in other key dimensions, such as safety and efficacy—by leveraging data. A data-driven approach to equity opens health system’s most advanced predictive resources to equity efforts, thereby driving massive, measurable, data-informed improvement that benefits all.