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  1. 1. Overview of Challenge CriteriaHealth Literacy Principles – 20%The app uses plain language and provides clear and actionable information for userswith limited health literacy.Focus on Clinical Preventive Services & Wellness Information – 20%Application connects users to information about wellness andprevention.Evidence of Co-Design – 20%The solution has been thoughtfully designed with input from the intended audience,e.g. the health consumer, health educators, etc.Usability & Design – 15%The solution’s interface has the potential to engage users, including those who maynot be particularly web-savvy.Innovation in Design – 10%The application is original, creative, and empowering.Functionality/Accuracy – 10%Application has been tested on intended platform, and can be accessed by the Look & Feel – 5%Application incorporates the look and feel of Information for Criteria Weighted 15% and aboveI. Usability & Design Usability measures have been adapted from a heuristic tool developed by usability experts, including the Institute of Medicine’s Roundtable on Health Literacy. Ensure that the Back button behaves predictably Does clicking the Back button always go back to the page from which the user came?
  2. 2. Provide clear feedback signals for actions Are error messages informative and provide solutions to the user? Do links and buttons clearly describe what people will find on the next page (using different, distinct, and relevant key words)?Provide a simplified user experience Does the app include options to print, save, or email? Does the app provide a feedback mechanism for users (such as comment tools or easily-identified contact information)? Is it easy to get back to the homepage from anywhere in the app with just one click?Incorporate multimedia Does the app include audio, animation or multimedia to communicate content? Does the app include visual illustrations appropriately? Does the app include audio and visual features? Are images and other multimedia relevant to, and supportive of, the text content?Offer a functional homepage Does the homepage look like a homepage (including mostly clear navigation items and general site info, without too much detailed content)? Is the homepage simple yet engaging? Does the homepage state the purpose of the app? Does the homepage enable easy access to navigational items? Is it easy to navigate to the homepage, with one click, from anywhere in the app? Do site pages use minimum words and few “clicks” to achieve a learning objective?Be clear and simple Is the content written in the active voice, directed to the reader (using “you” as though the page is “talking” to the reader)? Are sentences short (20 words or fewer), simple, and straightforward? Are paragraphs short and scannable (covering only one subject, and under 12 lines)? Are headings, labels, and captions describe the content piece’s purpose?
  3. 3. Use the users language; minimize jargon and technical terms Does the app use mixed case prose (sentences with upper and lower case letters)? Does the app use words familiar to the audience (without needing to refer to a dictionary)? If there are new or technical terms, does the app help users learn what the terms mean? Does the app define acronyms before using them?II. Health Literacy Principles Apps should incorporate health literacy principles. For guidance on developing health literate content, visit/download ODPHP’s Quick Guide to Health Literacy or Health Literacy Online: A Guide to Writing and Designing Easy-to-Use Health Websites. All content is already based on these principles.III. Focus on Prevention & Wellness The Patient Protection and Affordable Care Act (ACA) covers numerous clinical preventive services and offers many benefits, yet many of them are unknown by the general public. Policymakers, health professionals, and advocates face the challenge of communicating these services to the public, and in engaging health consumers in discussions related to health reform. provides decision support for these services at myhealthfinder. Information about preventive services covered under the ACA are available on at crosswalk.aspx. also provides wellness topics, including basic information and “how to” steps to stay healthy. provides content syndication and API on its website.IV. Evidence of Co-Design Developers are encouraged to work with or seek expertise from a professional or subject matter expert who can provide guidance and insight into the needs of the intended audience, or from general health consumers to provide feedback on the usability, usefulness, functionality, and design of the app. Please visit Health Tech Hatch to submit your ideas for public feedback. Challenge submissions will require documentation and evidence that developers have incorporated feedback provided on this platform.