100%
online bookings
Henri-Dick Rondhuis
manager revenue & channels
What is Stayokay?
‘We’ve got a
20 persons
bedroom’
Largest budget
accommodation
chain in Holland
29 hostels
What is Stayokay?
912 rooms
What is Stayokay?
4700 beds
What is Stayokay?
1 million
overnights
per year
What is Stayokay?
Trevpar 97 euro Trevpab 19 euro
What is Stayokay?
The mission
of Stayokay
It’s about:
meeting, sharing
and experiencing
So why care about
revenue
management?
Stayokay is a foundation
Stayokay is a foundation
So why care about
revenue
management?
We like to earn a
decent profit
Stayokay is a foundation
So why care about
revenue
management?
We like to earn a
decent profit
Only then we can make our
s...
Stayokay is a foundation
So why care about
revenue
management?
We like to earn a
decent profit
Only then we can make our
s...
Channelmanagement in 2010
Channelmanagement in 2010
Online world
is changing
everyday
Dynamic
product,
Dynamic
pricing
Channelmanagement in 2010
Channelmanagement in 2010
100+
internet
channels
100+
internet
channels
Channelmanagement in 2010
Channel
Manager
Reservations
system
Channelmanagement in 2010
Online world
is changing
everyday
Welcome in
Stayokay Vondelpark.
We’ve got
endless variations
A hostel is definitely no hotel
A hostel is definitely no hotel
We’ve got over
500 beds or…
19 x 2
persons
room
35 x 4
persons
room
38 x 6
persons
room
8 ...
Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010
Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010
(13%)
Indirect
online
• Hotelwo...
Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010
(13%)
Indirect
online
• Hotelwo...
Direct
online
• stayokay.com
• hihostels.com
(34%) Channel
Management
Distribution
in 2010
(13%)
Indirect
online
• Hotelwo...
Channelmanagement
Forecasting
Channelmanagement
Forecasting
Products
Channelmanagement
Forecasting
Products
Pricing
Channelmanagement
Forecasting
Products
Pricing
Distribution
Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simpl...
Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simpl...
Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simpl...
Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simpl...
Channel management:
let’s do it simple (in a complex world)
We were almost lost in the online world…
then we found a simpl...
Revenue management changes
our culture
It’s about
upsalesnow
From sales to
service driven
Revenue management changes
our culture
It’s about
upsalesnow
End of our classic
booking office but…
Revenue management changes
our culture
It’s about
upsalesnow
The start of our
social media team
Revenue management changes
our culture
It’s about
upsalesnow
A good channel-
Manager leads to
better CRM
Revenue management changes
our culture
It’s about
upsalesnow
Bring the brand alive
Meeting,
sharing and
experiencing
Revenue Management @ Stayokay
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Revenue Management @ Stayokay

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Presentation about revenue management at the largest budget accommodation in the Netherlands: Stayokay.

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Revenue Management @ Stayokay

  1. 1. 100% online bookings Henri-Dick Rondhuis manager revenue & channels
  2. 2. What is Stayokay? ‘We’ve got a 20 persons bedroom’ Largest budget accommodation chain in Holland
  3. 3. 29 hostels What is Stayokay?
  4. 4. 912 rooms What is Stayokay?
  5. 5. 4700 beds What is Stayokay?
  6. 6. 1 million overnights per year What is Stayokay?
  7. 7. Trevpar 97 euro Trevpab 19 euro What is Stayokay?
  8. 8. The mission of Stayokay It’s about: meeting, sharing and experiencing
  9. 9. So why care about revenue management? Stayokay is a foundation
  10. 10. Stayokay is a foundation So why care about revenue management? We like to earn a decent profit
  11. 11. Stayokay is a foundation So why care about revenue management? We like to earn a decent profit Only then we can make our sustainable philosophy come true
  12. 12. Stayokay is a foundation So why care about revenue management? We like to earn a decent profit Only then we can make our sustainable philosophy come true Investin our service, people and our environment
  13. 13. Channelmanagement in 2010
  14. 14. Channelmanagement in 2010 Online world is changing everyday
  15. 15. Dynamic product, Dynamic pricing Channelmanagement in 2010
  16. 16. Channelmanagement in 2010 100+ internet channels
  17. 17. 100+ internet channels Channelmanagement in 2010 Channel Manager Reservations system
  18. 18. Channelmanagement in 2010 Online world is changing everyday
  19. 19. Welcome in Stayokay Vondelpark. We’ve got endless variations A hostel is definitely no hotel
  20. 20. A hostel is definitely no hotel We’ve got over 500 beds or… 19 x 2 persons room 35 x 4 persons room 38 x 6 persons room 8 x 8 persons room 3 x 10 persons room What do you want?
  21. 21. Direct online • stayokay.com • hihostels.com (34%) Channel Management Distribution in 2010
  22. 22. Direct online • stayokay.com • hihostels.com (34%) Channel Management Distribution in 2010 (13%) Indirect online • Hotelworld • Booking.com • D-Reizen
  23. 23. Direct online • stayokay.com • hihostels.com (34%) Channel Management Distribution in 2010 (13%) Indirect online • Hotelworld • Booking.com • D-Reizen Direct offline • walk in • booking office • email (34%)
  24. 24. Direct online • stayokay.com • hihostels.com (34%) Channel Management Distribution in 2010 (13%) Indirect online • Hotelworld • Booking.com • D-Reizen Direct offline • walk in • booking office • email (34%) (24%) Indirect offline • STA • VVV • Deutsche Bahn
  25. 25. Channelmanagement Forecasting
  26. 26. Channelmanagement Forecasting Products
  27. 27. Channelmanagement Forecasting Products Pricing
  28. 28. Channelmanagement Forecasting Products Pricing Distribution
  29. 29. Channel management: let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution The solution started with a partnership based on revenue share
  30. 30. Channel management: let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution We have an automated and affordable solution • The solution started with a partnership based on revenue share
  31. 31. Channel management: let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution We offer a different product 365 days per year, automatically • The solution started with a partnership based on revenue share • We have an automated and affordable solution
  32. 32. Channel management: let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution But we control the system • The solution started with a partnership based on revenue share • We have an automated and affordable solution • We offer a different product 365 days per year, automatically
  33. 33. Channel management: let’s do it simple (in a complex world) We were almost lost in the online world… then we found a simple solution An online specialist who connects Stayokay to the world • The solution started with a partnership based on revenue share • We have an automated and affordable solution • We offer a different product 365 days per year, automatically • But we control the system
  34. 34. Revenue management changes our culture It’s about upsalesnow From sales to service driven
  35. 35. Revenue management changes our culture It’s about upsalesnow End of our classic booking office but…
  36. 36. Revenue management changes our culture It’s about upsalesnow The start of our social media team
  37. 37. Revenue management changes our culture It’s about upsalesnow A good channel- Manager leads to better CRM
  38. 38. Revenue management changes our culture It’s about upsalesnow Bring the brand alive
  39. 39. Meeting, sharing and experiencing

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