Inovasi disruptif dan kekuatan kolaboratif radio 2.0

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Radio Innovation that wiil change the game

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Inovasi disruptif dan kekuatan kolaboratif radio 2.0

  1. 1. “GAMECHANGING”
  2. 2. Overview Inovasi Industri Musik 1948 1979 2001/2003RecordedMusic Portable Music Legal Music Affordable Music
  3. 3. Overview Inovasi Disruptif IndustriMusikANALOGEra : Recorded Music Portable Music
  4. 4. Overview Inovasi Disruptif IndustriMusik & Web 1.0DIGITAL (‘00 – ’10) 2001Legal 2003 Legal & Affordable Music iPod + iTune
  5. 5. Flashback: Radio & Game Changing SW/MW AM/FM 1985 DAB 1920 1999 Livestreaming Radio was Pioneer on Free & Legal Royalti Musik Dibayar Music Melalui “Ads”
  6. 6. Radio Automation 2.0 Overview Radio(RISE) Web Radio 2.0 2.0 Collaboration 2.0 Radio Technology & Support “Affordable” Premium Technology & Support
  7. 7. Prediksi 2013-2020(“Red Ocean” in Radio & Music Radio PlayerIndustry) Free MusicRadio Music Cloud Service Paid Music Music 3 Screen Player Smartphone Computer SmarTV
  8. 8. Simple View of Radio 2.0 KlubRadioUser View) (Mobile[Konten Premium] > 500 Ribu Music Podcasting Streaming 3 Screen Smartphone Computer SmarTV
  9. 9. Radio 2.0 : Inovasi Disruptif Industri Musik &Radio
  10. 10. Bagaimana Melakukan “Game Changing” Asumsi : Diskon Rata-Rata 10% Keuntungan  Monthly Fee KlubRadio Rp 10 ribuRp 100 rb ZONARp 50 rb CHEAPER THAN FREEERp 10 rb Pemakaiaan Rp 100 rb Rp 500 rb Rp 1 juta
  11. 11. Kekuatan Kolaborasi Radio 2.0 Radio Aktual Radex : Radio 2.0  INA : 1% (Networked) World : 7% US : 10% Era Kompetisi Era Disruptif Pada Area : KolaborasiNetwork Media & Media Lokal Music Network Iklan Lokal Wisata Lokal Bisnis Lokal Seni & Budaya Lokal Keuangan
  12. 12. Potensi Game Changing Revenue Industry Tahunan > 2017Rp 7,2 T 2015Rp 3,6 T 2014 >1000 radioRp 1,2 T 200 ribu MODIS 2013 >650 radio Jumlah MemberRp 120 M 100 ribu MODIS 100 rb 1juta 10 juta > 60 juta
  13. 13. Syarat Untuk BerhasilRadioPromo KlubRadio secara IntensifMemperbanyak mitra MODIS di daerahKampanye Masif Stop Ilegal MusicTelkom & Zamrud/eBITeknologi (Aplikasi, SPEEDY, IDC, dan Support ‘FREE’ )Dukungan Pengembangan teknologi secara terus menerusBroadband terjangkau oleh > 50% penduduk dalam kurun 2014 - 2016BRIS/BankMemberikan kemudahan pendaftaran KlubRadio dengan cara:Memperbanyak outlet BRIS melalui kerjasama dengan BRIMenyediakan Fasiltas Pendaftaran dan Pembayaran Nirkontak
  14. 14. LET’S CHANGE THE Radio Aktual Radio 2.0 GAME (Networked) EGOSISTEMNetwork Network EKOSISTEM
  15. 15. PenutupImagination is more important than knowledge.For knowledge is limited, whereas imaginationembraces the entire world

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