Future of radio for today generation

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  • - Muncul animasi satu persatuGambar edit proporsional Last adalah Bagaimana Radio?
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  • Benefit :More Revenue Less CostBusiness Process AutomationBroading Listeners BaseHEADER NO BLACK
  • Future of radio for today generation

    1. 1. Musyawarah Nasional PRSSNI ke XIII<br />Jakarta, 8 Maret 2011, Twin Plaza Hotel <br />“FUTURE OF RADIO”<br />For Today Generation<br />Indra Utoyo<br />Direktur IT & Solution (CIO) <br />PT. Telekomunikasi Indonesia, Tbk.<br />
    2. 2. Konvergensi Teknologi Media<br />1440<br />Print BW & Color, Laser<br />PoD<br />Online<br />News<br />Gutenberg<br />1871<br />Toward<br />Broadband<br />“Culture”<br />Phone :<br />Fix, FO, Mobile (GSM/<br />CDMA )<br />4G :<br />LTE/Wimax<br />Meucci<br />1876<br />TV :<br />BW, Color, Satelit, LCD/LED<br />Smart TV<br />[IPTV]<br />DVB<br />Carey<br />Cloud<br />Computing<br />1945<br />Mainframe<br />& Mini<br />PC & Internet<br />Bagaimana Radio ?<br />ENIAC<br />
    3. 3. Mengapa Radio Perlu Berubah<br />Extinct???<br />Web Technology<br />
    4. 4. Bagaimana Masa Depan Radio<br />Alan C Kay : "The best way to predict the future is to INVENT it."<br />future of<br />For Today Generation<br />
    5. 5. Menciptakan Masa Depan<br />Broadcast Era<br />Broadband Era<br />Bringing one show to millions people<br />Bringing a million shows to one person each<br />VS<br />For Today Generation<br />
    6. 6. Long Tail Economy<br />Here, one broadcast Radiostation or one major web site can reach millions of viewers<br />viewers<br />Here, a thousand web sites can each reach a thousand viewers<br />broadcast<br />narrowcast<br />ultra narrowcast<br />sources<br />The era of unlimited choices where Pareto Principles no longer applies<br />VS<br />Broadcast Era<br />Broadband Era<br />Bringing one show to millions people<br />Bringing a million show to one person each<br />
    7. 7. Parameter Long Tail Economy<br />Demokratisasi Produksi<br />Demokratisasi Distribusi<br />Menghubungkan Supply - Demand<br />
    8. 8. Key Features #1 : Dynamics Live Streaming<br />
    9. 9. Key Features #2 : Contextual Podcast Streaming<br />
    10. 10. Key Features #3 : Staytune Social Marketing<br />
    11. 11. Key Features #4 : Multi Request Integration<br />
    12. 12. Key Features #5 : Listening Everywhere, Broadcasting Anywhere<br />
    13. 13. Key Features #6 : Radio Business Innovation<br />
    14. 14. Key Features #7 : Radio on Application Market<br />
    15. 15. TerjangkaukahBiaya Layanane-Radio<br />@Radio Technology is Free, <br />but Its SERVICE isn’t<br />BENEFIT<br />High<br />Music Streaming On Demand (Pandora,, Spotify, Last FM ... dll)<br />RADIO 2.0<br />Download & Ringtone (iTune, Rhapsody,Langit Musik,... Dll)<br />GoogleRadioAutomation<br />(WO Radio Automation 2.0)<br />RCS, Jazzler, Audiovolt, ... dll <br />Matrix, Basspro, ... dll <br />COST<br />Low<br />High<br />
    16. 16. Skala Bisnis Radio<br />US : 1 Radio Untuk 30 Ribu Orang, Indonesia : 1 Radio Untuk 100 Ribu Orang<br />2009<br />Dunia<br />Amerika<br />Indonesia<br />$ 39 B<br />$ 16 B<br />Rp 630 M<br />Belanja Iklan Radio<br />$ 504 B<br />$ 117 B<br />Rp 48,5 T<br />Belanja Iklan Media<br />1,3 %<br />Belanja Iklan Radio<br />7,8 %<br />13 %<br />Belanja Iklan Media<br />Rata2 Negara Dunia <br />Membelanjakan Iklan Radio 6X Lebih banyak<br />Sumber : ZenithOptimedia, RAB, Nielsen, PRSSNI<br />Melalui Inovasi : <br />Teknologi, Proses Bisnis, & Model Bisnis<br />
    17. 17. Tra<br />Tujuan Strategis Transformasi Industri Radio <br />Suppoprted By<br />Radio Sebagai<br />Alternatif Media Baru Unggul<br />Inovasi Proses Bisnis<br />Keunggulan Media Radio<br />Layanan<br />Teknologi &<br />Bisnis<br />Radio 2.0<br />Kemajuan <br />Ekonomi & Sosial Budaya Lokal<br />Ekosistem<br />Media Baru & Komunitas Terpadu<br />Kemajuan <br />Bisnis Radio<br />Inovasi Model Bisnis<br />MeningkatnyaPendapatan Radio 600% Dalam 5 Tahun<br />
    18. 18. Dukungan Telkom Untuk Transformasi Industri Radio<br />ERA <br />AM/FM<br />ERA <br />@RADIO<br />MIGRASI<br />INVESTASI<br />

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