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Svara Initiative v short version

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Redefine Music, Ads and Local Media

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Svara Initiative v short version

  1. 1. Listening, Being Listened
  2. 2. Founder of SVARA Chairman & Chief Innovation of ZAMRUD TECHNOLOGY HEMAT DWI NURYANTO Bachelor & Master Degree from University of Paul Sabatier - Tolouse, France. Hold 4 Software Copyrights. Hold 14 Awards (11 Awards in ICT). More than 150 opinion-writings in various national media. Former Leader of N2130 100% Aircraft Digitization Project (SIDINA)- IAe. Vice Chairman of IABIE (Alumni Association of BJ Habibie Scholarship Program). Co-Founder of SVARA President Director & CEO of ZAMRUD TECHNOLOGY DR. ISMAIL RAHIM Bachelor & Master Degree from from Shinshu University, Japan. Hold Ph. D from University of Oklahoma, USA Business Owner & Lead various Company, from e-Commerce, ICT Company, Trading, and Nano Technology. CO-FOUNDER & FOUNDER OF SVARA Co-Founder & COO of SVARA FARID FADHIL HABIBI Bachelor Degree from Information System & Technology - ITB 1st Winner of Smart City Competition (International) ; Winner of Research Grant on “Blockchain in Music” from Indonesian Research and Technology Ministry Co-Founder & CTO of SVARA MUHAMMADIRFAN Bachelor Degree from Information System & Technology - ITB Lead SVARA Innovation & Technology Development
  3. 3. Google Play Store : Keyword : Svara Zamrud Apple Store : Keyword : Svara Zamrud Web : www.svara.fm atau www.svara.id DOWNLOAD
  4. 4. 5 Personalized Content “DISCOVER” Curated Trending “HITS” Multi Channel Live Streaming “RADIO” Based on Machine Learning Based on Big Data Analytics Explore and play newest and trending music and audio content that available here. Find and listen music and audio content that recommended “SOCIAL” Play live streaming from many radio stations and find out their profile, program, DJ, and other info. Favorite “LIBRARY” Store your favorite playlist, audio & music into personal library Social Audioand personalized for you based on your habits and interests. - Create & Share Playlist & Audio Content to timeline - Follow, Play, Like, & Comment - Get Update - Become Hits Maker
  5. 5. AM/FM Radio Listener (conventional) • Global: 4 Billion (100K Radio) • US: 240 Million (15K Radio) • EU : 300 Million (15K-20K Radio) • Indonesia: 75-100 Million (2K Radio) Social Media User (modern) • Global: 2,8 Billion • US: 226 Million • EU : 275 Million • Indonesia 106 Million Source : Nielsen, eMarketer, Edison Research, RAIN News, we are social, APJII, eBI RADIO STILL #1 SOCIAL MEDIA With Only 20 Social Media Platform
  6. 6. GROWTH OF RADIO ONLINE & MUSIC STREAMING GLOBAL MUSIC STREAMING GROWTH INTERNET RADIO USER GROWTH (US) Source : PwC NB : Music Streaming Business is Growing More than 40% per Year for Last 5 Year (Source : IFPI)
  7. 7. MUSIC SERVICE WITH NO ADS Disrupted Market PhysicalMusic Store Download Music Store INTERNET RADIO / AUDIO STREAMINGAUDIO SERVICE WITH ADS Disrupted Market $30-50B $15-25B 1 2 AM/FM MarketSize of Audio Ads MarketSize of Music
  8. 8. DISRUPTION & MARKET SHIFT Physical Music Store Download Store AM/FM RADIO STATION Community/Lifestyle Centric Business Genre/Figure Centric Business Music Streaming Live Streaming Podcast Declining Business Declining Business Mass, Broad, & Fast Growing Business Growth More than 40% per Year for Last 5 Year EXPANSION Market Shift Market Shift Market : 4B Listeners $30B-$50B Business Industry : 100K Radio Station Crew & Announcer Local Potency Market : 4B Listeners $15B-$25B Business Industry : Label Musician& Artist Music Publisher INTERNET RADIO
  9. 9. RADIO DIGITAL TRANSFORMATION Back-End (RISE) Radio Station Commercial & Public Radio, Citizen& School Radio,Audioland , Music & Sport Live Show,Personal Broadcast BUSINESS INNOVATION MONETIZING ONLINE Front-End (SVARA) Music Streaming Online Audio Ads Etc AM/FM MODERNIZING ON-AIR TECHNOLOGY INNOVATION
  10. 10. SVARA IS THE SMARTEST SOLUTION Music Store DownloadAM/FM RADIO STATION FANS CENTRIC BUSINESS INTERNET RADIO Industry Transformation Industry Re-Alignment Music Streaming Live Streaming Podcast SMART EXPANSION Better, Faster, Cheaper Online, Onair, Offair Market : 4B Listeners $30B-$50B Business Industry : 100K Radio Station Crew & Announcer Local Potency Market : 4B Listeners $15B-$25B Business Industry : Label Musician& Artist Music Publisher Community/Lifestyle Centric Business Genre/Figure Centric Business
  11. 11. The ONLY AUDIO PLATFORM that combine : RCS (Radio Automation), tunein (Livestreaming & Podcast Radios), Spotify (Music Streaming), SoundCloud (User Generated Content), the Power of Social Media, and Big-Data & Machine Learning, … etc Front-End Radio Technology Back-End Radio Technology Google Play Store Keyword : svara radio Apple Store Keyword : svara radio Advanced Research: Ads Automation, Voice Computing, Blockchain, and Smart Device
  12. 12. RADIO AUTOMATION SOFTWARE & SVARA PLATFORM PHYLOSOPHY & BACKGROUND  Innovation Focus : Technology  Improvement : Broadcasting Business Processs  Role : Cutting Cost  Innovation Focus : Business Model & Technology  Improvement : Radio Ecosystem (Radio, Listener, Music, Advertiser, etc)  Role : Increase Revenue & Sustainability Market Leader of Radio Automation Software
  13. 13. 16 Personalized Content “DISCOVER” Curated Trending “HITS” Multi Channel Live Streaming “RADIO” Based on Machine Learning Based on Big Data Analytics Explore and play newest and trending music and audio content that available here. Find and listen music and audio content that recommended “SOCIAL” Play live streaming from many radio stations and find out their profile, program, DJ, and other info. Favorite “LIBRARY” Store your favorite playlist, audio & music into personal library Social Audioand personalized for you based on your habits and interests. - Create & Share Playlist & Audio Content to timeline - Follow, Play, Like, & Comment - Get Update - Become Hits Maker
  14. 14. Paid Listener (Member) LOW COST, HIGH IMPACT 1 Advertiser Revenue Sharing Paid or Barter (Prime Time On-Air Ads Spot per Month) AM/FM RADIO STATION Revenue Sharing B2B (SaaS) FREMIUM
  15. 15. PARTNERSHIP & MEMBERSHIP BUSINESS MODEL
  16. 16. Big & Network Radio : IDR 250 M – 5 B Small & Medium Local Radio : IDR 25 M – 500 M Number of Listeners : 25.000-500.000 orang Number of Listeners : > 1.000.000 orang New Revenue Stream (Online) : MONTHLY MONTHLY
  17. 17. (New Business Model for Online Radio Service) RADIO PARTNERSHIP MONETIZE AIRTIME MONETIZING ONLINE OPPORTUNITIES
  18. 18. LEGEND 5th Year 1000 30M 30k/Radio IDR 5T 15M 15K/Radio SCALE UP STRATEGY 1. Provide Legal & AFFORDABLE Music 2. SVARA Radio Network Expansion & MONETIZE Airtime 3. Radio & Public Figure Become INFLUENCER 4. Sponsored EVENT/LOYALTY/GAMIFICATION 5. School & Community ENGAGEMENT 6. Education, Education, Education Revenue/Sales : Series A Round 3th Year 300 5M 15K/Radio IDR 200B 1M 3K/Radio Revenue/Sales : Series B Round Series C Round 1st Year 120 500K 4.2K/Radio IDR 10B 50K 420/Radio Revenue/Sales : 2nd Year IDR 50B 4th Year IDR 1TRadio partner Member (Paid) Subscribe (Free) LEGEND
  19. 19. 5th Year = 45M User Music,Podcast,Radio Streaming,Hits, Ads, Text,Photo, dll. Volume Velocity Variety Cost 300 TB Per bulan Batch : 10 TB Per Hari Realtime : 1500 TB Per Hari IDR 100 B – 200 B Current Technology : - Cloud, - Big-data, - Machine Learning - Svara Global Computing Platform Advance R&D : - Audio AdS Automation, - Smart Device, - Voice Computing & Deep Learning, - Blockchain. 1st Year = 500K User 3 TB Per bulan Music,Podcast,Radio Streaming,Hits, Ads, Text,Photo,dll. IDR 10 B Volume Velocity Variety Cost Batch : 100 GB Per Hari Realtime : 8 TB Per Hari 3th Year = 6M User Music,Podcast,Radio Streaming,Hits, Ads, Text,Photo, dll. Volume Velocity Cost IDR 20 B – 30 B 40 TB Per bulan Batch : 1 TB Per Hari Realtime 100 TB Per Hari Variety
  20. 20. IMPACT to INDONESIA & GLOBAL RADIO INDUSTRY : PeningkatanBisnis Tahunan s.d Rp 2 T (Indonesia) Up to $800 M (Globally) AUDIO ONLINE ADVERTISING : PeningkatanBisnis Tahunan s.d Rp 3 T (Indonesia) Up to $1,2 B (Globally) MUSIC INDUSTRY : PeningkatanBisnis Tahunan s.d Rp 2 T (Indonesia) Up to $800 M (Globally) GOVERNMENT: Re-InventingLocal Media (Radio), Promote Local Potency (Tourism, Art & Culture, UKM, …), Reduce Music Piracy, … Resolve INFORMATION DEVIDE ( , support MORALS REVOLUTION… E-COMMERCE& LOGISTIC for KUKM : Peningkatan Bisnis Lokal via e-Commerce & e-Shipping FINTECH BUSINESS : Peningkatan Financial Service (Pembayaran & Pembelian) use e-Money/e-Wallet (5-8 Year Transformation) Ads Industry  40% Indonesia Market  10%-20% US Market  5%-10% Global Market
  21. 21. 26 StationF
  22. 22. 27 2000 20402030 ~ $25B RADEX (10%) RADIO REVENUE MUSIC REVENUE ~ $50B 2025 Analog Era Internet Era 2010 2015 2020 ~ $15B The Rise of Music Streaming There are 4 B Radio & Music Listener The Best Way to Predict the Future is to Create it (Abraham Lincoln) RADEX (5%) ~ $30B Reference : IFPI, eMarketer, & Economist
  23. 23. SVARA is a Start-Upinitiated and built by ZamrudTechnology and Supervised by Business & Industry Incubator from LPIK-ITB, supported by Indonesian Private Radio Association (PRSSNI), Sound Recording Industry Association of Indonesia (ASIRI), Indonesian Creative Industry Agency (BEKRAF), Solusi247, Technology & Business Researchers from Bandung Institute of Technology (ITB), and lead by a number of young and dynamics engineers from ITB SVARA INITIATIVE BECOME NATIONAL PROGRAM
  24. 24. 2929 VISI Menjadi Pemimpin Riset & Inovasi “Software untuk Perbaikan Daya Saing Indonesia secara Sistemik” dengan memanfaatkan kemajuan Sains, Teknologi, & Seni secara Holistik dan menerapkannya di Perusahaan, Pemerintahan, maupun Lembaga/ Instansi lainnya melalui Kemitraan Strategis Our Client Jumlah Jaringan SVARA Radio : Lebih dari 85 radio di seluruh Indonesia (022) 2534305/6
  25. 25. Ir. AGUNG YUWONO, MT Operation Director Hold Bachelor Degree from UGM & Master Degree from ITB on Realtime Softwae Engineering. Co-Founder Zamrud Technology Lead more than 40 ICT Project at Zamrud Technology. Lead the team that win more than 11 ICT Award and co-holder of 4 Software Copyright. M “NOEY” NOERWANA Marketing Director Bachelor Degree from Padjajaran University Music Experiences : 8 Album, 33 Music Producer, 10 Award, 6 Platinum Award DR. ISMAIL RAHIM President Director & CEO Bachelor & Master Degree from from Shinshu University, Japan. Hold Ph. D from University of Oklahoma, USA Business Owner & Lead various Company, from e-Commerce, ICT Company, Trading, and Nano Technology. ZAMRUD TECHNOLOGY EXECUTIVE TEAM ZHURIANSYAHRAHMAN, ST.,MT Commissioner & CTO Hold Bachelor Degree Master Degree from Informatic Engineering ITB. Co-Founder Zamrud Technology Lead more than 40 Software Development Activity at Zamrud Technology. Lead Software Development that win more than 11 ICT Award and co-holder of 4 Software Copyright.
  26. 26. 31 ADVISOR OF SVARA BIMO SASONGKO Chairman IABIE & CEO Euro Management S1 North Carolina StaTe Univ S2 Arizona State Univ MBA, Fachhochschule Pforzheim , Germany Dr. LEO ALDIANTO Lecturer & Researcher, SBM-ITB S1 & S2 TU Delf, Belanda MBA, TSM Business School S3 School of Business & Management ITB Dr. Arry Ahmad Arman Lecturer & Researcher, STEI-ITB S1 & S2 in Electrical Engineering - ITB S3 ITB & Polytechnic de Mons Belgium Dr. techn. Ary Setijadi Prihatmanto Chairperson Center for ICT Research ITB Lecturer & Researcher, STEI-ITB S1 in Electrical Engineering ITB S2 & S3 Johannes Keppler Univ, Austria Dr. tech. Wikan D. Sunindyo Lecturer & Researcher, STEI-ITB S1 Informatika – ITB S2 Dressden Univ. of Technology, Germany S3 Viena University of Technology, Austria
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