Android, Smartphone & PMP Market Report (July 2010)


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This report contains the latest market data for Android, Smartphone and PMP/MP3, obtained from public sources.

Some information on our company's upcoming Gen-E™ Android tablet is also included.
Summary: >80GB capacity, 1080p video playback, 10” touch screen, WIFI
Release Date: Q4 2010

Compiled and published by Portable Electronics Ltd.
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  • Australia, steady increase of PMP sales and total revenue.Bottom Graph, shows increasing percentage of PMP with wifi, touchscreen and bluetooth; declining average unit price, pressure to do more with less
  • Eventual price depends significantly on AUD exchange rate….
  • Graph: In Australia, significant market share for hard disk based players.
  • Android, Smartphone & PMP Market Report (July 2010)

    1. 1. Android, Smartphone & PMP Market Report<br />Portable Electronics Limited is an international company with physical presence in New Zealand, Australia and China. We employ Dell Computer’s online 1-1 business model and currently do not own any retail shops or showrooms.<br />We are focused on delivering a high quality multi-purpose Android based Portable Media Player at mainstream price to consumers world-wide. We also offer Android hardware, software, market consultancy and sourcing service.<br />Gen-E™ Android tablet:<br />>80GB capacity, 1080p video playback, 10” touch screen, WIFI<br />Release Date: Q4 2010<br />Some examples of hardware/software solution we provide can be found @<br />For more information, or if you are interested to invest/collaborate with us. <br />Please contact Eric Wong (Managing Director):<br />Or discuss in our Official forum:<br />Portable Electronics Ltd<br />Published/Updated on 15th July 2010<br />
    2. 2. Growth and importance of Smartphone<br />Portable Electronics Ltd © 2009<br />Statistics from Gartner & iSuppli<br />
    3. 3. Growth and importance of Smartphone<br />Gartner Statistics<br />iSuppli Statistics<br />Portable Electronics Ltd © 2010<br />
    4. 4. Portable Electronics Ltd © 2009<br />Statistics from Euromonitor<br />
    5. 5. Portable Electronics Ltd © 2010<br />Smartphone OS: Android<br />Admob Statistics<br />Fact: Android was first launched in the US in October 2008.<br />Engadget: Motorola Droid is the home gadget, smartphone and GPS of 2009<br />Integrasco: Motorola Droid is 2nd most discussed handset in Q4 2009<br />
    6. 6. Portable Electronics Ltd © 2010<br />Smartphone OS: Android<br />Admob Statistics<br />Look at the rapid emergent and dominance of Android OS in the US…<br />
    7. 7. Portable Electronics Ltd © 2010<br />Smartphone OS: Android<br />comScore Statistics, 3 months average<br />Fact: comScore’s data also reflect the increasing dominance of Android.<br />Feb-10 vs May-10, added 4% Android subscribers<br />
    8. 8. Portable Electronics Ltd © 2010<br />Smartphone OS: Android<br />NDP Group<br />NDP group: Android smartphone sales to US consumers in Q1 2010 moved into 2nd position behind RIM<br />Gartner: 48.7% increase of Smartphone sales to 54.3 million units in Q1 2010 compared to Q1 2009<br />
    9. 9. Smartphone OS: Android<br />Rapid Android evolution<br />Portable Electronics Ltd © 2010<br />
    10. 10. Smartphone OS: Android<br />Portable Electronics Ltd © 2010<br />
    11. 11. Portable Electronics Ltd © 2010<br />Smartphone OS: Android<br />Admob Statistics<br />Android is rapidly becoming significant world-wide.<br />Integrasco: Android had the most “buzz” among mobile OS with 40% mention in Q4 2009<br />
    12. 12. Portable Electronics Ltd © 2010<br />Smartphone OS: Android<br />Admob Statistics<br />“21% of those planning to buy a smart phone in the next 90 days say they'd prefer to have the Android OS”<br />“In August 2009, just 22 percent of mobile users had heard of the Android, while in November 2009 this figure had reached 37 percent”<br />Comscore, ChangeWave, US data<br />
    13. 13. Though the majority of Androids still reside in North America<br />
    14. 14. Portable Electronics Ltd © 2010<br />Smartphone OS<br />Admob Statistics<br />Fact: All carriers are offering Android mobiles in Australia.<br />Prediction: Lots of potential and a matter of time before Android also becomes dominant in Australia, like the US.<br />
    15. 15. Android vsiPhone<br />Android is quickly catching up to iPhone’s user base?<br />
    16. 16. Android’s advantage<br />Open Source OS<br />Support multitasking, multi-languages, multi-touch<br />Highly customizable user interface<br />Online synchronization of your contact list, calendar, etc<br />Text-to-speech, Speech-to-text<br />PC-like internet experience (WIFI/3G)<br />VOIP, Video conference<br />Widgets, 3D graphics, multi-media support<br />Support GPS, accelerometer, compass, light, proximity sensor, bluetooth<br />And much more….<br />Statistics from Google, WiseAndroid, Androidtapp, Computerworld<br />Portable Electronics Ltd © 2010<br />
    17. 17. The significance of Android<br />>68,000 applications available now<br />Adopted by >59 carriers in >48 countries in 2010 with >60 mobile devices from >21 OEMs available (<br />>50 new Android phones for 2010 showcased in Google I/O<br />Backed by Google & Open Handset Alliance<br />Statistics from Google<br />Portable Electronics Ltd © 2010<br />
    18. 18. Would Android survive?<br />April 27, 2010: Microsoft Corp. and HTC Corp. have signed a patent agreement that provides broad coverage under Microsoft’s patent portfolio for HTC’s mobile phones running the Android mobile platform. Under the terms of the agreement, Microsoft will receive royalties from HTC. <br />Rob Enderle, principal analyst for the Enderle Group in San Jose, California, estimates manufacturers have to pay Microsoft $20 to $40 per phone to license the intellectual property required for Android.<br />“Android is going to fall off as an expensive and risky platform.” “Nobody wants to deal with Microsoft.”<br />Portable Electronics Ltd © 2009<br />
    19. 19. Portable Electronics Ltd © 2010<br />Official Android Market Statistics<br />Flurry predicts the number of Android applications will catch up with Apple store’s 300,000 applications by end of 2010<br />May 2010: 180,000 Android developers world-wide reported by Google<br />Statistics by Google<br />
    20. 20. Unofficial Android Market Statistics<br />Portable Electronics Ltd © 2010<br />Statistics by<br />
    21. 21. How does Android app store compare?<br />
    22. 22. Mobile Applications<br />Portable Electronics Ltd © 2010<br />Worth US$17.5billion by 2012<br />In 2009, advertising contributed 12% of the overall apps revenue. Expected to more than double to >28% by 2012<br />In 2009 the number of app stores leapt from eight to 38 – an increase of 375%<br />Average selling price in 2009 was approximately $1.9. This is predicted to decrease by 29% over the next three years.<br />Statistics by GetJar<br />
    23. 23. Application usage<br />Portable Electronics Ltd © 2010<br />Admob survey<br />Admob survey (Jan 2010)<br />Admob survey (July 2009)<br />
    24. 24. Is app store the future? <br />Or is it another tech bubble?<br />Iphone app store as example:<br />Each device: 7 paid and 40 free apps downloaded, generates almost $14 of revenues per year.<br />BUT the development of the typical app cost $35,000 and the median paid app earns $682 dollars per year after Apple took its cut. That will break even on App Development costs in... 51 years!!!<br />“The free apps hysteria is totally a repeat of the previous tech bubble” - Tomi T Ahonen, June 2010 (<br />Our solution: Android Hardware + software bundled business model, with tight collaboration with software companies/developers<br />Portable Electronics Ltd © 2010<br />
    25. 25. User Demographics<br />Portable Electronics Ltd © 2010<br />Admob survey (Jan 2010)<br />Google data<br />
    26. 26. Portable Electronics Ltd © 2009<br />
    27. 27. Portable Electronics Ltd © 2009<br />Statistics from Euromonitor<br />
    28. 28. Portable Electronics Ltd © 2009<br />Statistics from Euromonitor<br />
    29. 29. Gen-E™ 1080p Android hdd tablet<br />Software/retail/distribution partners welcomed<br />Portable Electronics Ltd © 2010<br />
    30. 30. Highlights<br />1080p Video player, Music player<br />Gaming<br />E-book<br />Internet browsing<br />Information station, e.g. live feed of facebook, tweeter, news & weather widgets, etc<br />Secured Portable File Storage (optional encryption)<br />Pre-loaded with popular Android applications (which apk would you like to see preloaded?)<br />Gen-E™ 1080p Android hdd tablet<br />Portable Electronics Ltd © 2010<br />
    31. 31. Android tablets<br />Updated on 12th July 2010<br />Which one can do 1080p video, huge screen, have >80GB storage and available in Oceania?<br />
    32. 32. Price/Features Comparison<br />Which one is the best?<br />
    33. 33. Why use hard disk?<br />How many movies can you fit in<br />32GB flash disk?<br />80GB hard disk?<br />500GB hard disk?<br />Statistics from Euromonitor<br />
    34. 34. Our Business Model<br />Manufacturing/OEM<br />500-1000pc per order<br />Retail/Distribution Channels<br />Local/Overseas retail shop, distributors<br />Auction sites (ebay, trademe, etc)<br />Online Shop, direct to consumer<br />Australia, New Zealand, China & Overseas<br />Complete device package with unique hardware/software features, no hidden accessories purchase<br />Portable Electronics Ltd © 2009<br />
    35. 35. Our Intellectual Property<br />Trademark<br />Trade-secrets<br />Software (source codes)<br />Known-how<br />Sales/Distribution network<br />Reputation/Brand<br />Industrial knowledge/Vision<br />Portable Electronics Ltd © 2009<br />
    36. 36. Android, Smartphone & PMP Market Report<br />Current Highlights<br /><ul><li>Android History, Android, stores, review, news sites and more
    37. 37. Android hardware comparison chart
    38. 38. List of Top Free Android applications
    39. 39. Australia 3G APN settings
    40. 40. Android news
    41. 41. Android app review/info</li></ul>This presentation slide was prepared and presented to you by Portable Electronics Ltd.<br />All statistics presented comes from public sources.<br />We hope that you will find these information useful.<br />For more information or if you are interested to invest/collaborate with us. <br />Please contact Eric Wong (Managing Director):<br />Or discuss in our Official forum:<br /> Portable Electronics Ltd<br /><br />