Webcast Worksheet - H. Del Castillo, AIPMM


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Join this live discussion on Feb 15th at 12 p.m. ET to discuss the differences between product and project management. You can register at: http://bit.ly/10zdWnP.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.

Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach.

Feel free to download this for your reference. I look forward to seeing you at this webcast.

Hector Del Castillo

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Webcast Worksheet - H. Del Castillo, AIPMM

  1. 1. Differences Between Project and Product ManagementIntroductionDespite the similar names, there are big differences between product management and projectmanagement. The confusion between the two roles is common and potentially harmful toorganizations who do not acknowledge the distinction. This is often the case for companies thatdevelop web-based and technology products.A common challenge is that the two roles often appear to be at odds with each other. A productmanager may want to add a lot of features to meet customer needs, but the project manager maywant to limit the scope so that the project is delivered on time and under budget. Often traditionaldefinitions mischaracterize the project manager as singularly focused on getting a specific productrelease finished on time and under budget without any concern as to whether it meets the needs ofthe market or customers.A comparison of the Product Management Body of Knowledge (ProdBOK) and the PMBOK will bepresented. We will discuss the similarities and major differences in the two roles and how they worktogether within companies that consistently transform product innovation to profit.1. Both roles guide key _______ 4. Product Managers maximize and _____________. ______ and ______.2. Both roles impact _______ and 5. Both roles collaborate to deliver ______. ________ and ______.3. Project Managers minimize ____ and ______.Connect with me for information about AIPMM membership or training courses in your area.Let me know how I can help you accelerate your career, connect with others, or create andimplement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach. Hector Del Castillo, PMP, CPM, CPMM Transforming products to profit for technology-based organizations.TM Product Marketing Director Association of International Product Marketing and Management (AIPMM) Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hectordelcastillo Follow: @hmdelcastillo Browse: www.aipmm.com © 2013, AIPMM, All Rights Reserved.
  2. 2. Upcoming EventsAnnouncementsNewsletter Slidesharehttp://www.aipmm.com/subscribe http://bit.ly/NIHPMC131Upcoming Webcastshttp://bit.ly/AIPMMWebcastsJoin AIPMMWith members in 65 countries, AIPMM is the world’slargest association focused on connecting product teamprofessionals with each other and providing educationalopportunities and tools to boost your productivity.Become an AIPMM member: http://bit.ly/JoinAIPMM.Certified Innovation Leader (CIL®) Prep Course Creating Value Through Collaboration (16 PDUs)(16 PDUs)This course arms you with the knowledge and skills This course is designed by Lee Lambert of the Lambertrequired to lead innovation efforts in your company, Consulting Group and Greg Geracie of Actuationcreating a culture of effective innovation throughout the Consulting.entire lifecycle. This course teaches project managers what to expect fromThe last two hours of the second day will be an product management and vice versa, how to discover blindadministration of the Certified Innovation Leader (CIL®) spots and risks within the product development process,certification exam, which can give you an additional and how to change the critical product managementcredential in your field. This course also offers 16 PDUs for relationship from a collision course to a powerfulPMI® certified Project Management Professionals (PMP®). partnership. This course offers 16 PDUs for PMI® certifiedThis course offers 16 PDUs for PMI® certified Project Project Management Professionals (PMP®).Management Professionals (PMP®). This course is designed for experienced project managers,Price includes the Certified Innovation Leader (CIL®) program managers, technology managers, businesscertification exam fee ($395 value) and a premium AIPMM analysts, and other experienced cross-functional managersmembership ($175 value). who want to expand their ability to create value through collaboration in the product development process and drive improved outcomes.Mar 5-6, 2013, Teqcorner, McLean, VA Mar 7-8, 2013, Teqcorner, McLean, VAPrice: $1,697 Price: $997Promo: $1,597 (Save $100) Must use promo code Promo: $947 (Save $50) Must use promo code 50PMC132100PMC131 and register by Mar 1st. and register by Mar 1st.For information: http://bit.ly/CILCourse For information: http://bit.ly/CVCourse © 2013, AIPMM, All Rights Reserved.