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Top Challenges Facing Product Management Organizations

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Why are some product management organizations flying high while others are struggling?

Find out what 850 Product Management professionals consider to be their organization’s biggest challenges.

Looking for options to grow your business? Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpminsights.

Description
In late 2015, the 280 Group conducted a comprehensive worldwide study to determine what hurdles Product Management teams face in their organizations. This webcast will present the data and findings from the survey and will help you to determine how your organization compares to others. If you are looking for core solutions to help you optimize Product Management to dramatically increase the effectiveness of your organization, join us.

Topics that will be covered include:

Survey methodology and audience
* Critical findings related to Product Management process, personnel and tools
* Top challenges when working with Agile development teams
* How to build an optimization plan to address common challenges

Speaker: Pam Schure, Director of Products & Services, 280 Group
Moderator: Hector Del Castillo, Managing Director, BoldPM

About Pamela Schure
Pamela Schure is the Director of Products and Services with the 280 group. She is a 25 year product management, product marketing and international business veteran with companies such as Apple, Sun Microsystems and Adaptec. Her goal is to provide the world’s best consulting and training service to 280 Group clients. Drawing on her experience with many different types of products at various stages of product lifecycle, Pamela accurately determines the best solution and the best consultants for clients.

Pamela has a BS in Applied Mechanics from the University of California at San Diego and an MBA from Columbia Business School. Pamela has obtained the following certifications from AIPMM: CPM, CPMM, and ACPM.

Become a Speaker
Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging business intelligence topics for executives, managers and business leaders.

Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: bit.ly/boldpmwebcasts

Published in: Business
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Top Challenges Facing Product Management Organizations

  1. 1. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com BoldPM Insights Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. bit.ly/bolpmwebcasts Pam Schure Director 280 Group Top Challenges Facing Product Management Organizations
  2. 2. Thanks everyone who attended this session. It was a pleasure and honor to host this discussion. If you like this content, be sure to like it and share it with others. Interested in bringing this topic to your community? Contact me and let me know how I can help you.
  3. 3. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com Special Thanks
  4. 4. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com Use: #prodmgmt #BoldPM Follow: @the280group @BoldPMG Tweet
  5. 5. Participate and Win!!!
  6. 6. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Guest Speaker Pam Schure Director, Products and Services 280 Group www.280group.com pam@280group.com @pamelaschure
  7. 7. © 2016 280 Group LLC. Findings from a comprehensive survey Pamela Schure, Director of Products & Services , the 280 Group @the280group; LinkedIn: 280 Group Product Management Team Challenges
  8. 8. © 2016 280 Group LLC. 8 We help companies and individuals do GREAT Product Management and Product Marketing using our Optimal Product Process™ framework. Mission Download the report: go.280group.com/challenges-aipmm
  9. 9. © 2016 280 Group LLC. 9 • Survey Objectives • Methodology • Top Findings • Summary & Recommendations Agenda
  10. 10. © 2016 280 Group LLC. 10 • Product Management as Strategic Driver • No study every performed on biggest challenges • Gain understanding of: – How Product Management is viewed – Areas of Strength/Weakness – What can be Optimized – Changes in recent years • Share to Organizations Become More Effective Survey Objectives
  11. 11. © 2016 280 Group LLC. 11 Product Management Maturity Scale
  12. 12. © 2016 280 Group LLC. 12 • Survey Objectives • Methodology • Top Findings • Summary & Recommendations Agenda
  13. 13. © 2016 280 Group LLC. 13 • Online Survey • Surveymonkey • Multiple Choice • Open-Ended • Based on 18 Year PM Consulting Experience • Includes Issues Most Commonly Encountered Survey Instrument
  14. 14. © 2016 280 Group LLC. 14 • Recruited From: – 280 Group Mailing List – LinkedIn Groups – Social Media – Product Camps – AIPMM Mailing List • 1197 Responses Over Four Weeks – 307 Removed – Incomplete Answers/Didn’t Complete – Non-PM Titles Sample
  15. 15. © 2016 280 Group LLC. 15 • 890 Product Management Professionals • Across All Industries • Worldwide • Analyzed Across Multiple Variables – Executives vs. Individual Contributors – Development Methodology – Industry Final Data
  16. 16. © 2016 280 Group LLC. 16 • What is your title? – Chief Product Officer – VP/Director Product Management or Product Marketing – Manager Product Management or Product Marketing – Product Management or Product Marketing – Other Poll #1
  17. 17. © 2016 280 Group LLC. 18 Job Titles
  18. 18. © 2016 280 Group LLC. 19 Location
  19. 19. © 2016 280 Group LLC. 20 Industry
  20. 20. © 2016 280 Group LLC. 21 # Product Managers at Company
  21. 21. © 2016 280 Group LLC. 22 • Survey Objectives • Methodology • Top Findings • Summary & Recommendations Agenda
  22. 22. © 2016 280 Group LLC. 23 % Products That Don’t Meet Customer Needs Poll #2
  23. 23. © 2016 280 Group LLC. 25 % Products That Don’t Meet Customer Needs
  24. 24. © 2016 280 Group LLC. 26 Does Your Company Use Agile Development Methodologies? 23.9% use ONLY Waterfall/Stage-Gate
  25. 25. © 2016 280 Group LLC. 27 If Doing Agile, What Other Development Processes Do You Use?
  26. 26. © 2016 280 Group LLC. 28 If Agile, Are Your Product Managers Also Product Owners? Poll #3
  27. 27. © 2016 280 Group LLC. 30 If Agile, Are Your Product Managers Also Product Owners? If you are a Product Manager you should also learn how to be a Product Owner
  28. 28. © 2016 280 Group LLC. 31 Do All Of Your Teams Use The Same (Or Very Similar) PM Process? IMPORTANT: Survey results showed companies with multiple different processes had FAR more challenges than those with a consistent, company-wide process
  29. 29. © 2016 280 Group LLC. 32 How Effective Are Your Product Managers Working With Engineering
  30. 30. © 2016 280 Group LLC. 33 How Effective Is Product Management At Your Company? Poll #4
  31. 31. © 2016 280 Group LLC. 35 How Effective Is Product Management At Your Company?
  32. 32. © 2016 280 Group LLC. 36 How Would Your Rate The Skill Level Of PMs At Your Company?
  33. 33. © 2016 280 Group LLC. 37 How Do You Rate The Consistency of PM Skill Level At Your Company?
  34. 34. © 2016 280 Group LLC. 38 Are PM’s Viewed As Leaders At Your Company? Poll #5
  35. 35. © 2016 280 Group LLC. 40 Are PM’s Viewed As Leaders At Your Company?
  36. 36. © 2016 280 Group LLC. 41 Which Challenges Apply To Your PM Organization?
  37. 37. © 2016 280 Group LLC. 42 Which Challenges Apply To Your PM Process?
  38. 38. © 2016 280 Group LLC. 43 Which Challenges Apply To Your Company’s PM Documents?
  39. 39. © 2016 280 Group LLC. 44 Which of these causes the most pain points within your organization? Poll #6
  40. 40. © 2016 280 Group LLC. 46 Rank Each Challenge Area 1 (Biggest) to 4 (Smallest)
  41. 41. © 2016 280 Group LLC. 47 If You Fully Optimized PM, How Much Would Profitability Increase?
  42. 42. © 2016 280 Group LLC. 48 Do You Have A Plan To Optimize PM At Your Company?
  43. 43. © 2016 280 Group LLC. 49 • Survey Objectives • Methodology • Top Findings • Summary & Recommendations Agenda
  44. 44. © 2016 280 Group LLC. 50 • Create a comprehensive PM Optimization plan • Develop a clear company-wide process • Educate your executives on PM • Train your PM staff • Develop a consistent set of templates Summary & Recommendations
  45. 45. © 2016 280 Group LLC. 51 For the Full Report Download your copy at: http://go.280group.com/challenges-in- product-management-survey-results
  46. 46. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Q & A Hector Del Castillo Managing Director Pam Schure Director
  47. 47. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com For More… Pam Schure Director, Products and Services 280 Group www.280group.com pam@280group.com @pamelaschure
  48. 48. Upcoming Courses Course & Location Dates Time Certified Product Manager® Prep Course Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm Certified Product Marketing Manager® Prep Course Launch Workplaces, Tysons, VA Dec 7-8, 2016 8:30 am – 5 pm Contact Cynthia Petti at cynthia@280group.com for more information.
  49. 49. Upcoming Webcasts Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. 9 Things Exceptional Project Leaders Do Differently Thu, Sep 22, 2016, 1:00 - 2:00 p.m. EDT Speaker: Hector Del Castillo, BoldPM bit.ly/boldpmwebcasts

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