The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM

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I want to thank everyone who attended the StartUp Product Summit.

Here's the presentation that I prepared for this event.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Seating is very limited in all classes from the 280 Group because we keep the class size small to ensure high participant interaction with the instructors. Reserve your space now before the next session sells out.

Contact me at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth.

Feel free to favorite this presentation and download this for your reference.

I hope to see you again soon.

Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo

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The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM

  1. 1. Hector Del Castillo linkd.in/hdelcastilloH. Del Castillo Linkd.in/hdelcastillo
  2. 2. Hector: @hmdelcastillo AIPMM: #AIPMM Summit: #StartUpProductH. Del Castillo Linkd.in/hdelcastillo
  3. 3. The Hub Of All Things Product ManagementH. Del Castillo Linkd.in/hdelcastillo
  4. 4. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)H. Del Castillo Linkd.in/hdelcastillo
  5. 5. What Is A Product?H. Del Castillo Linkd.in/hdelcastillo
  6. 6. A good, service or combination of bothH. Del Castillo Linkd.in/hdelcastillo
  7. 7. What Is A ProdBOK®?H. Del Castillo Linkd.in/hdelcastillo
  8. 8. Global standard for conceiving, building, and marketing products Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo Linkd.in/hdelcastillo
  9. 9. Why A Process?H. Del Castillo Linkd.in/hdelcastillo
  10. 10. Process = Organizational DisciplineH. Del Castillo Linkd.in/hdelcastillo
  11. 11. Organizational Productivity Requires DisciplineH. Del Castillo Linkd.in/hdelcastillo
  12. 12. Increases likelihood for successH. Del Castillo Linkd.in/hdelcastillo
  13. 13. Reduces time to marketH. Del Castillo Linkd.in/hdelcastillo
  14. 14. Aligns Strategy, Structure, People and Culture With Market Trends and Customer NeedsH. Del Castillo Linkd.in/hdelcastillo
  15. 15. Strategy Trends Culture & Needs Structure PeopleH. Del Castillo Linkd.in/hdelcastillo
  16. 16. BenefitsH. Del Castillo Linkd.in/hdelcastillo
  17. 17. Common LanguageH. Del Castillo Linkd.in/hdelcastillo
  18. 18. Guideline For Creating ProductsH. Del Castillo Linkd.in/hdelcastillo
  19. 19. Mutual CommitmentsH. Del Castillo Linkd.in/hdelcastillo
  20. 20. Product TeamsH. Del Castillo Linkd.in/hdelcastillo
  21. 21. Continuous ImprovementH. Del Castillo Linkd.in/hdelcastillo
  22. 22. The 7-Phase Product Life CycleH. Del Castillo Linkd.in/hdelcastillo
  23. 23. Phase Gate Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo Linkd.in/hdelcastillo
  24. 24. ConceiveH. Del Castillo Linkd.in/hdelcastillo
  25. 25. Understand Trends and Needs Better Than CompetitorsH. Del Castillo Linkd.in/hdelcastillo
  26. 26. PlanH. Del Castillo Linkd.in/hdelcastillo
  27. 27. Why Build ItH. Del Castillo Linkd.in/hdelcastillo
  28. 28. DevelopH. Del Castillo Linkd.in/hdelcastillo
  29. 29. Keep Your Eyes On The MarketH. Del Castillo Linkd.in/hdelcastillo
  30. 30. QualifyH. Del Castillo Linkd.in/hdelcastillo
  31. 31. Find Customers To Try It EarlyH. Del Castillo Linkd.in/hdelcastillo
  32. 32. LaunchH. Del Castillo Linkd.in/hdelcastillo
  33. 33. Inform Customers About ItH. Del Castillo Linkd.in/hdelcastillo
  34. 34. DeliverH. Del Castillo Linkd.in/hdelcastillo
  35. 35. Improve Best PerformersH. Del Castillo Linkd.in/hdelcastillo
  36. 36. RetireH. Del Castillo Linkd.in/hdelcastillo
  37. 37. Withdraw Worst PerformersH. Del Castillo Linkd.in/hdelcastillo
  38. 38. Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo Linkd.in/hdelcastillo
  39. 39. Knowledge AreasH. Del Castillo Linkd.in/hdelcastillo
  40. 40. MarketH. Del Castillo Linkd.in/hdelcastillo
  41. 41. CustomerH. Del Castillo Linkd.in/hdelcastillo
  42. 42. BusinessH. Del Castillo Linkd.in/hdelcastillo
  43. 43. OrganizationH. Del Castillo Linkd.in/hdelcastillo
  44. 44. ProductH. Del Castillo Linkd.in/hdelcastillo
  45. 45. Product Is The Intersection Of Business, Market, Customer and OrganizationH. Del Castillo Linkd.in/hdelcastillo
  46. 46. Business Customer Product Market OrganizationH. Del Castillo Linkd.in/hdelcastillo
  47. 47. Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA Feb 25, 2013 M 8:30 am – 5 pm Seattle, WA Mar 11, 2013 CPM® Certification Prep Course & Exam McLean, VA Feb 26-27, 2013 T, W 8:30 am – 5 pm Seattle, WA Mar 12-13, 2013 CPMM® Certification Prep Course & Exam McLean, VA Feb 28-Mar 1, 2013 Th, F 8:30 am – 5 pm Seattle, WA Mar 14-15, 2013 CIL® Certification Prep Course & Exam San Francisco Feb 5-6, 2013 T, W 8:30 am – 5 pm McLean, VA May 22-23, 2013 W, ThH. Del Castillo Linkd.in/hdelcastillo
  48. 48. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategyH. Del Castillo Linkd.in/hdelcastillo
  49. 49. Hector Del Castillo CPM, CPMM, PMP @hmdelcastillo linkd.in/hdelcastillo hmdelcastillo@aipmm.com +1-301-523-9478H. Del Castillo Linkd.in/hdelcastillo

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