The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM


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I want to thank everyone who attended the StartUp Product Summit.

Here's the presentation that I prepared for this event.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Seating is very limited in all classes from the 280 Group because we keep the class size small to ensure high participant interaction with the instructors. Reserve your space now before the next session sells out.

Contact me at http:/ for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth.

Feel free to favorite this presentation and download this for your reference.

I hope to see you again soon.

Hector Del Castillo

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The 7-Phase Product Life Cycle For Startups - H. Del Castillo, AIPMM

  1. 1. Hector Del Castillo Del Castillo
  2. 2. Hector: @hmdelcastillo AIPMM: #AIPMM Summit: #StartUpProductH. Del Castillo
  3. 3. The Hub Of All Things Product ManagementH. Del Castillo
  4. 4. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)H. Del Castillo
  5. 5. What Is A Product?H. Del Castillo
  6. 6. A good, service or combination of bothH. Del Castillo
  7. 7. What Is A ProdBOK®?H. Del Castillo
  8. 8. Global standard for conceiving, building, and marketing products Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo
  9. 9. Why A Process?H. Del Castillo
  10. 10. Process = Organizational DisciplineH. Del Castillo
  11. 11. Organizational Productivity Requires DisciplineH. Del Castillo
  12. 12. Increases likelihood for successH. Del Castillo
  13. 13. Reduces time to marketH. Del Castillo
  14. 14. Aligns Strategy, Structure, People and Culture With Market Trends and Customer NeedsH. Del Castillo
  15. 15. Strategy Trends Culture & Needs Structure PeopleH. Del Castillo
  16. 16. BenefitsH. Del Castillo
  17. 17. Common LanguageH. Del Castillo
  18. 18. Guideline For Creating ProductsH. Del Castillo
  19. 19. Mutual CommitmentsH. Del Castillo
  20. 20. Product TeamsH. Del Castillo
  21. 21. Continuous ImprovementH. Del Castillo
  22. 22. The 7-Phase Product Life CycleH. Del Castillo
  23. 23. Phase Gate Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo
  24. 24. ConceiveH. Del Castillo
  25. 25. Understand Trends and Needs Better Than CompetitorsH. Del Castillo
  26. 26. PlanH. Del Castillo
  27. 27. Why Build ItH. Del Castillo
  28. 28. DevelopH. Del Castillo
  29. 29. Keep Your Eyes On The MarketH. Del Castillo
  30. 30. QualifyH. Del Castillo
  31. 31. Find Customers To Try It EarlyH. Del Castillo
  32. 32. LaunchH. Del Castillo
  33. 33. Inform Customers About ItH. Del Castillo
  34. 34. DeliverH. Del Castillo
  35. 35. Improve Best PerformersH. Del Castillo
  36. 36. RetireH. Del Castillo
  37. 37. Withdraw Worst PerformersH. Del Castillo
  38. 38. Source: © 1998-2013, AIPMM, All Rights Reserved.H. Del Castillo
  39. 39. Knowledge AreasH. Del Castillo
  40. 40. MarketH. Del Castillo
  41. 41. CustomerH. Del Castillo
  42. 42. BusinessH. Del Castillo
  43. 43. OrganizationH. Del Castillo
  44. 44. ProductH. Del Castillo
  45. 45. Product Is The Intersection Of Business, Market, Customer and OrganizationH. Del Castillo
  46. 46. Business Customer Product Market OrganizationH. Del Castillo
  47. 47. Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA Feb 25, 2013 M 8:30 am – 5 pm Seattle, WA Mar 11, 2013 CPM® Certification Prep Course & Exam McLean, VA Feb 26-27, 2013 T, W 8:30 am – 5 pm Seattle, WA Mar 12-13, 2013 CPMM® Certification Prep Course & Exam McLean, VA Feb 28-Mar 1, 2013 Th, F 8:30 am – 5 pm Seattle, WA Mar 14-15, 2013 CIL® Certification Prep Course & Exam San Francisco Feb 5-6, 2013 T, W 8:30 am – 5 pm McLean, VA May 22-23, 2013 W, ThH. Del Castillo
  48. 48. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategyH. Del Castillo
  49. 49. Hector Del Castillo CPM, CPMM, PMP @hmdelcastillo +1-301-523-9478H. Del Castillo