The 7 Phase Product Life Cycle for Startups - ProductCamp Austin 10 - H. Del Castillo, AIPMM

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Thanks everyone who voted and attended my session at ProductCamp Austin 10 (#PCATX) on Feb 16th This is proposed session discussing the AIPMM seven-phase product life cycle for startups.

This session is for entrepreneurs who want to understand how to increase the likelihood of creating products that delight customers and create new revenue streams for early stage startups.

The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand.

Connect with me at http:/linkd.in/hdelcastillo for information about AIPMM membership or training courses in your area.

Let me know how I can help you accelerate your career, connect with others, or create and implement a product and innovation strategy and process successfully to grow your technology-based business using a sustainable approach.

Feel free to favorite this presentation if you like it. I look forward to seeing you again soon.

Regards,
Hector Del Castillo
http:/linkd.in/hdelcastillo

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  • With members in 65 countries, the AIPMM is the worldwide certifying body of product team professionals. The only organization that addresses the entire product lifecycle (inception to obsolescence) throughout any industryPresently has offerings in North America, Europe, Middle East, Australia and Southeast Asia. Membership benefits include eligibility for the Certification Programs, discounts to AIPMM conferences, and access to the Career Center, peer Forums, tools, templates and publications.
  • AIPMM offers globally recognized certifications for product managers, product marketing managers and brand managers.Certified Product Manager (CPM), Certified Product Marketing Management (CPMM) and Agile Certified Product Manager (ACPM). Certification requires obtaining a college degree, minimum one year of experience, and passing a certification examination.
  • Defines a common language that facilitates improved communication and outcomes
  • Provides a standardized guideline for conceiving, implementing, launching and marketing products throughout each stage of their life cycle
  • Allows product teams to develop and communicate mutual commitments regarding product plans
  • Empowers product teams to execute plans in accordance with agreed-upon objectives and schedules
  • Facilitates continuous improvement of products and/or processes
  • The 7 Phase Product Life Cycle for Startups - ProductCamp Austin 10 - H. Del Castillo, AIPMM

    1. 1. Hector Del Castillo linkd.in/hdelcastillo© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    2. 2. © H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    3. 3. Tweet! Hector: @hmdelcastillo AIPMM: #AIPMM PCA 10: #PCA10 PCamp Austin: #PCATX© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    4. 4. The Hub Of All Things Product Management© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    5. 5. Hector Del Castillo • Senior consultant with over 15 years of experience transforming products to profit for technology-based companies • AIPMM Body of Knowledge (ProdBOK®) Contributor • Established companies – Jet Propulsion Laboratory, Lucent Technologies, MEI Technologies • Small companies and startups – Nextone Communications, Smith Micro Software • Launched 27+ Products for global deployment – HW/SW, Telecom, Enterprise Mobility, Information Security Services, Professional Development • Certified PMP®, CPM® and CPMM® • University of California at Santa Barbara, MS EE • University of Texas at El Paso, MS EE, BS EE 5© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    6. 6. What Is A Product? Source: © 1998-2013, AIPMM, All Rights Reserved.© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    7. 7. A good, service or combination of both Source: © 1998-2013, AIPMM, All Rights Reserved.© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    8. 8. What Is A ProdBOK®? Source: © 1998-2013, AIPMM, All Rights Reserved.© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    9. 9. Global standard for conceiving, building, and marketing products Source: © 1998-2013, AIPMM, All Rights Reserved.© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    10. 10. Why A Process?© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    11. 11. Process = Organizational Discipline© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    12. 12. Organizational Productivity Requires Discipline© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    13. 13. Increases likelihood for success© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    14. 14. Reduces time to market© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    15. 15. Aligns Strategy, Structure, People and Culture With Market Trends and Customer Needs© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    16. 16. Strategy Structure Culture Trends & Needs People© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    17. 17. Benefits© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    18. 18. Common Language© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    19. 19. Product Creation Guideline© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    20. 20. Mutual Commitments© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    21. 21. Product Teams© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    22. 22. Continuous Improvement© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    23. 23. The 7-Phase Product Life Cycle© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    24. 24. Phase Gate Source: © 1998-2013, AIPMM, All Rights Reserved.© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    25. 25. Conceive© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    26. 26. Understand Trends and Needs Better Than Competitors© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    27. 27. Plan© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    28. 28. Why Build It© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    29. 29. Develop© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    30. 30. Keep Your Eyes On The Market© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    31. 31. Qualify© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    32. 32. Get Customers To Try It Early© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    33. 33. Launch© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    34. 34. Inform Customers About It© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    35. 35. Deliver© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    36. 36. Improve Best Performers© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    37. 37. Retire© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    38. 38. Withdraw Worst Performers© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    39. 39. Source: © 1998-2013, AIPMM, All Rights Reserved.© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    40. 40. Knowledge Areas© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    41. 41. Market© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    42. 42. Customer© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    43. 43. Business© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    44. 44. Organization© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    45. 45. Product© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    46. 46. Product Is The Intersection Of Business, Market, Customer and Organization© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    47. 47. Business Customer Product Market Organization© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    48. 48. Key Takeaways 1 • Adopt the product management role early 2 • Understand market and customer insights 3 • Define the right problem to solve first 4 • Keep your eye on the market and customers 5 • Get customers to try product early© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    49. 49. Please Join Us Again! AIPMM Webinar Series: Friday Feb 22 Pricing For A More Profitable Product Portfolio http://aipmm.com/aipmm_webinars/ Global Product Management Talk: Monday Feb 25 Lean Product Development Methodologies with Poornima Vijayashanker, Founder Of BizeeBee And Femgineer http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Newsletter: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    50. 50. Upcoming Courses Course & Location Dates Days Time ACPM® Certification Prep Course & Exam McLean, VA Feb 25, 2013 M 8:30 am – 5 pm Seattle, WA Mar 11, 2013 CPM® Certification Prep Course & Exam McLean, VA Feb 26-27, 2013 T, W 8:30 am – 5 pm Seattle, WA Mar 12-13, 2013 CPMM® Certification Prep Course & Exam McLean, VA Feb 28-Mar 1, 2013 Th, F 8:30 am – 5 pm Seattle, WA Mar 14-15, 2013 CIL® Certification Prep Course & Exam McLean, VA May 22-23, 2013 W, Th 8:30 am – 5 pm© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    51. 51. AIPMM Certifications AIPMM offers globally recognized certifications: • Certified Product Manager (CPM®) • Certified Product Marketing Manager (CPMM®) • Agile Certified Product Manager (ACPM®) • Certified Innovation Leader (CIL®) • Certified Brand Manager (CBM®)© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    52. 52. For More Information About • AIPMM membership benefits • Certification courses in your area • How to prepare to take a certification exam • Defining the right product strategy & process to grow your business • Aligning your business model with your product strategy© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo
    53. 53. Hector Del Castillo CPM, CPMM, PMP linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com© H. Del Castillo, AIPMM 2013 Linkd.in/hdelcastillo

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