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© 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
BoldPM
Insights
Webcasts that inspire executives, entr...
Thanks everyone who attended this session. It was a
pleasure and honor to host this discussion.
If you like this content, ...
© 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Special Thanks
© 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
Use: #prodmgmt #BoldPM
Follow: @sjo...
Participate and Win!!!
Everyone who attends gets
a free electronic copy of
“Look Beyond The
Product,” courtesy of
Steve Jo...
Today’s Speaker
Steve Johnson
Product Innovation Consultant
www.under10consulting.com
steve@under10consulting.com
@sjohnso...
Founder, Under10
@sjohnson717
steve@under10consulting.com
Steve Johnson
© 2016 Under10 Consulting
Are you familiar with
The 3 Horizons Model?
Poll #1
MANAGING A PORTFOLIO: THE THREE HORIZONS MODEL
EXPECTED WINDOW OF RETURNS
Next generation products
Horizon 2
Emerging prod...
© 2016 Under10 Consulting
Learning Growth Profit
EXPECTED WINDOW OF RETURNS
© 2016 Under10 Consulting
How much time are you
spending in Horizon 1
(current products)?
Poll #2
© 2016 Under10 Consulting
TIME ALLOCATIONS
PRODUCT MANAGEMENT
H1 H2 H3
20% 70% 10%
PRODUCT MARKETING
H1 H2 H3
60% 30% 10%
Peter DruckerSource: Jeff McNeill [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)],
via Wikimedia Commons
In...
© 2016 Under10 Consulting
Current offerings Future capabilities
ACTIVITY ANALYSIS
Markets
(many)
Customers
(1)
© 2016 Under10 Consulting
Current offerings Future capabilities
Markets
(many)
Customers
(1)
ACTIVITY ANALYSIS
© 2016 Under10 Consulting
Current offerings Future capabilities
ACTIVITY ANALYSIS
Product promotion,
Sales enablement
Prod...
© 2016 Under10 Consulting
A COMMON METAPHOR
UX Tech
Business
© 2016 Under10 Consulting
A METAPHOR FOR PRODUCT LEADERS
Market
Business
Tech
© 2016 Under10 Consulting
PRODUCT MANAGEMENT EXPERTISE
© 2016 Under10 Consulting
Working with other teams
Exec
How large should
a product
management
team be?
Sales
Mktg
Dev
prod...
© 2016 Under10 Consulting
The Product Life Cycle
Buildit
Nailit
Scaleit
Extendit
Milkit
Endit
Source; Saeed Khan, onproduc...
© 2016 Under10 Consulting
EXPECTED WINDOW OF RETURNS
Next generation products
Horizon 2
Emerging products
Horizon 3
Expert...
Don’t be so
focused on today’s
tasks that you
neglect tomorrow
plans.
© 2016 Under10 Consulting
We deploy different
expertise at each horizon
of growth.
Where is your focus?
© 2016 Under10 Consulting
How likely are you to
change your mindset
based on this discussion?
Poll #3
© 2016 Under10 Consulting
For more…
Look Beyond The Product at
lookbeyondtheproduct.com
"Expertise in Product Management" ...
© 2016 Under10 Consulting
Get everyone on the same page with a common
vocabulary and standard methods for defining
and del...
Q & A
Hector Del Castillo
Managing Director
Steve Johnson
Consultant
Free Consultation Session
• Submit your name, title, company name, email address,
phone number via email or InMail
• Inclu...
Upcoming Courses
Course & Location Dates Time
Certified Product Manager® Prep Course
Launch Workplaces, Tysons, VA Dec 5-6...
© 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
Transform Ideas Into Great Products
Certified Product ...
© 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
For More…
Steve Johnson
Product Innovation Consultant
...
Upcoming Webcasts
Webcasts that inspire executives, entrepreneurs and
leaders to grow their businesses.
Top Challenges Fac...
Smarter Decisions Using the 3 Horizons of Growth
Smarter Decisions Using the 3 Horizons of Growth
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Smarter Decisions Using the 3 Horizons of Growth

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Thanks everyone who attended this BoldPM Insights webcast. Thanks also to Phil Simulis at Simtelligent, Podcast Village and Launch Workplaces for their support.

Why is the 3 horizons model a simple, yet powerful portfolio planning tool?

Smarter Decisions Using the 3 Horizons of Growth
Thu, Aug 25, 1:00 - 2:00 p.m. EDT
Summary: bit.ly/wbcst160825

They say you have to work “on” the business, not just “in” the business, yet many small and mid-market business executives and managers are so consumed with daily issues they can’t see beyond the current work. Sales and marketing folks need help with clients and campaigns; developers need insights of personas and problems. But what’s next?
In this session, we’ll explore product portfolio management strategies using the three horizons model. We’ll also discuss resource allocation for products in each phase.
In this session, you’ll learn:
• Why the three horizons model is a great tool to help you plan for growth
• How to determine the best allocation of resources and time for your products
• What are appropriate time allocations for product management and product marketing
• The importance of using this simple tool to guide how you spend your time
Is your team spending time on the right things? It depends on where your products fit within the three horizons of growth.

Speaker: Steve Johnson, Managing Director, Under10 Consulting
Moderator: Hector Del Castillo, Managing Director, BoldPM

About Steve Johnson
Steve Johnson is an author, speaker, and product strategist within the technology community. At Under10 Consulting, he helps product teams implement the latest methods for today’s business environments.

To learn more about Steve, visit: www.under10consulting.com.

Become a Speaker
Contact Hector Del Castillo if you are an author, or experienced speaker and have engaging business intelligence topics for executives, managers and business leaders.

Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: bit.ly/boldpmwebcasts

Published in: Business
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Smarter Decisions Using the 3 Horizons of Growth

  1. 1. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com BoldPM Insights Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. Making Smarter Decisions Using The Three Horizons of Growth bit.ly/bolpmwebcasts Steve Johnson Managing Director Under10 Consulting
  2. 2. Thanks everyone who attended this session. It was a pleasure and honor to host this discussion. If you like this content, be sure to like it and share it with others. Interested in bringing this topic to your community? Contact me and let me know how I can help you.
  3. 3. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com Special Thanks
  4. 4. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com Use: #prodmgmt #BoldPM Follow: @sjohnson717 @BoldPMG Tweet
  5. 5. Participate and Win!!! Everyone who attends gets a free electronic copy of “Look Beyond The Product,” courtesy of Steve Johnson. Must be present to win.
  6. 6. Today’s Speaker Steve Johnson Product Innovation Consultant www.under10consulting.com steve@under10consulting.com @sjohnson717
  7. 7. Founder, Under10 @sjohnson717 steve@under10consulting.com Steve Johnson
  8. 8. © 2016 Under10 Consulting Are you familiar with The 3 Horizons Model? Poll #1
  9. 9. MANAGING A PORTFOLIO: THE THREE HORIZONS MODEL EXPECTED WINDOW OF RETURNS Next generation products Horizon 2 Emerging products Horizon 3 Optimize for growth Optimize for learning Source: The Alchemy of Growth, Mehrdad Baghai, Stephen Coley, and David White Optimize for profit Current products Horizon 1 ACCUMULATEDTOTALRETURNS
  10. 10. © 2016 Under10 Consulting Learning Growth Profit EXPECTED WINDOW OF RETURNS
  11. 11. © 2016 Under10 Consulting How much time are you spending in Horizon 1 (current products)? Poll #2
  12. 12. © 2016 Under10 Consulting TIME ALLOCATIONS PRODUCT MANAGEMENT H1 H2 H3 20% 70% 10% PRODUCT MARKETING H1 H2 H3 60% 30% 10%
  13. 13. Peter DruckerSource: Jeff McNeill [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons In a well-run organization, a single role has a single orientation; they either support [individual] customers or they support the market.
  14. 14. © 2016 Under10 Consulting Current offerings Future capabilities ACTIVITY ANALYSIS Markets (many) Customers (1)
  15. 15. © 2016 Under10 Consulting Current offerings Future capabilities Markets (many) Customers (1) ACTIVITY ANALYSIS
  16. 16. © 2016 Under10 Consulting Current offerings Future capabilities ACTIVITY ANALYSIS Product promotion, Sales enablement Product strategy, Development Markets (many) Selling, Sales support Consulting, Services Customers (1) Product Marketing Product Management Sales Engineering Professional Services
  17. 17. © 2016 Under10 Consulting A COMMON METAPHOR UX Tech Business
  18. 18. © 2016 Under10 Consulting A METAPHOR FOR PRODUCT LEADERS Market Business Tech
  19. 19. © 2016 Under10 Consulting PRODUCT MANAGEMENT EXPERTISE
  20. 20. © 2016 Under10 Consulting Working with other teams Exec How large should a product management team be? Sales Mktg Dev product marketing manager business analyst or product owner sales engineer
  21. 21. © 2016 Under10 Consulting The Product Life Cycle Buildit Nailit Scaleit Extendit Milkit Endit Source; Saeed Khan, onproductmanagement.net
  22. 22. © 2016 Under10 Consulting EXPECTED WINDOW OF RETURNS Next generation products Horizon 2 Emerging products Horizon 3 Expertise: market Expertise: technology Source: The Alchemy of Growth, Mehrdad Baghai, Stephen Coley, and David White Expertise: business Current products Horizon 1 ACCUMULATEDTOTALRETURNS
  23. 23. Don’t be so focused on today’s tasks that you neglect tomorrow plans.
  24. 24. © 2016 Under10 Consulting We deploy different expertise at each horizon of growth. Where is your focus?
  25. 25. © 2016 Under10 Consulting How likely are you to change your mindset based on this discussion? Poll #3
  26. 26. © 2016 Under10 Consulting For more… Look Beyond The Product at lookbeyondtheproduct.com "Expertise in Product Management" at under10consulting.com/reading/expert “Three horizons and product management” at bit.ly/3hppm Software for strategic product managers at under10playbook.com/signup
  27. 27. © 2016 Under10 Consulting Get everyone on the same page with a common vocabulary and standard methods for defining and delivering products. Assessments Workshops Software Have you set up your online product playbook? All your product details in one place in one format. Learn more at http://www.under10playbook.com.
  28. 28. Q & A Hector Del Castillo Managing Director Steve Johnson Consultant
  29. 29. Free Consultation Session • Submit your name, title, company name, email address, phone number via email or InMail • Include a brief description of the problem or challenge you are experiencing • We will set up an appointment for follow up Contact Hector Del Castillo at hector@boldpm.com.
  30. 30. Upcoming Courses Course & Location Dates Time Certified Product Manager® Prep Course Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm Certified Product Marketing Manager® Prep Course Launch Workplaces, Tysons, VA Dec 7-8, 2016 8:30 am – 5 pm Contact Cynthia Petti at cynthia@280group.com for more information.
  31. 31. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Transform Ideas Into Great Products Certified Product Manager® Executive Course Nov 6-10, 2016 Riyadh, KSA bit.ly/cpm1116 Contact Filip Ordevski at filip.o@leoron.com for more information.
  32. 32. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com For More… Steve Johnson Product Innovation Consultant www.under10consulting.com steve@under10consulting.com @sjohnson717
  33. 33. Upcoming Webcasts Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. Top Challenges Facing Product Management Organizations Thu, Sep 8th, 2016, 1:00 - 2:00 p.m. EDT Speaker: Pam Schure, 280 Group bit.ly/boldpmwebcasts

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