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Product Management Tools You'll Actually Use | April 2022 ProductCamp DC

Templates and methods and best practices are everywhere. Most teams are dealing with a chaotic process that few understand. And yet, every organization is unique—so your planning process should be too. If it’s too complex to understand then it’s simply too complex. Most organizations need a small number of living documents to guide product innovation and provide consistency in process. Simple one-page slides and spreadsheets result in a nimble planning process. You don’t need 100 tools; you need only a few. You should be able to define a vision, share a plan, tell a story, and prioritize a backlog. Steve Johnson from Product Growth Leaders discusses the templates he uses with every product team — from vision canvas to roadmap to problem story and prioritizing with the IDEA method. About Steve Johnson Steve Johnson is a product success coach focused on removing the chaos from product planning. He uses modern methods to guide product teams from idea to market in only a few weeks. His approach is based on the belief that minimal process and simple templates result in a nimble product team. Steve is a former instructor and executive at Pragmatic Marketing and the co-creator of the popular QuartzOpen framework. Learn more at http://www.under10consulting.com About ProductCamp DC ProductCamp DC is a meetup community of over 740 product professionals that organizes monthly gatherings focused on product-related topics and best practices for designing, building, launching and marketing great products. We host monthly gatherings to connect, learn about leading methods and tools and share the latest techniques and experiences with like-minded product professionals. ProductCamp DC was created to build our capability to conceive, build, and market great products through an open and collaborative community. Whether you are in a large enterprise, small business, startup, non-profit or government agency, this is the place you want to be to interact with the region's best and brightest product professionals. Get involved and get active! We inspire modern product professionals to massively improve companies through the better management of their products. Join us to connect, learn and grow from like-minded product executives and leaders. For more information, contact Hector Del Castillo here: https://linkd.in/hdelcastillo

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Product Management Tools You'll Actually Use | April 2022 ProductCamp DC
Product Management Tools You'll Actually Use | April 2022 ProductCamp DC
Product Management Tools You'll Actually Use | April 2022 ProductCamp DC
Product Management Tools You'll Actually Use | April 2022 ProductCamp DC
Product Management Tools You'll Actually Use | April 2022 ProductCamp DC
© Product Growth Leaders LLC
Product
Management
Tools You’ll
Actually Use
PRODUCTCAMP DC
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Product Management Tools You'll Actually Use | April 2022 ProductCamp DC

  • 6. © Product Growth Leaders LLC Product Management Tools You’ll Actually Use PRODUCTCAMP DC GET THE TOOLS
  • 7. All product managers should be able to define a vision, share a plan, tell a story, and prioritize a backlog
  • 9. © Product Growth Leaders LLC PROBLEM VISION BUYER PERSONA OPPORTUNITY KEY METRICS OUR ADVANTAGE SOLD VIA ANTICIPATED SOURCES OF COSTS ANTICIPATED SOURCES OF REVENUES ALTERNATIVES USER PERSONA PRODUCT EXECUTIVE SPONSOR Written by: Date: OPPORTUNITY SCORE RISKS Attribution-ShareAlike 4.0 International Product Vision Canvas from Fundamentals of Managing Products
  • 10. © Product Growth Leaders LLC PROBLEM VISION BUYER PERSONA OPPORTUNITY KEY METRICS OUR ADVANTAGE SOLD VIA ANTICIPATED SOURCES OF COSTS ANTICIPATED SOURCES OF REVENUES ALTERNATIVES USER PERSONA PRODUCT EXECUTIVE SPONSOR Written by: Date: OPPORTUNITY SCORE RISKS Attribution-ShareAlike 4.0 International Product Vision Canvas
  • 12. © Product Growth Leaders LLC Attribution-ShareAlike 4.0 International IDEA or STORY MARKET ORGANIZATION Impact of Problem Dissatisfaction with current situation Evidence Advantage to us Effort to deliver PRIORITY Use 1-5 or Fibonacci sequence where 1 = low impact where 1 = low dissatisfaction where 1 = few; 5 = all where 1 = low advantage where 1 = easy (or small) I*D*E*A/E Prioritize with IDEA/E
  • 13. Photo by Chris Montgomery on Unsplash
  • 14. © Product Growth Leaders LLC Attribution-ShareAlike 4.0 International IDEA or STORY MARKET ORGANIZATION Impact of Problem Dissatisfaction with current situation Evidence Advantage to us Effort to deliver PRIORITY Use 1-5 or Fibonacci sequence where 1 = low impact where 1 = low dissatisfaction where 1 = few; 5 = all where 1 = low advantage where 1 = easy (or small) I*D*E*A/E Prioritize with IDEA/E Avoid talking while on mute Obscure my background Graphic in front of video Noise canceling 2 3 2 2 5 2 3 5 5 3 4 2 2 3 3 2 1 1 1 2 100 54 72 20 ZOOM feature requests
  • 16. © Product Growth Leaders LLC PRODUCT MANAGER: EXECUTIVE SPONSOR: NOW SOON NEXT LATER WRITTEN BY: DATE: Attribution-ShareAlike 4.0 International SUBJECT TO CHANGE WITHOUT NOTICE Public Roadmap
  • 17. © Product Growth Leaders LLC PRODUCT MANAGER: EXECUTIVE SPONSOR: NOW SOON NEXT LATER WRITTEN BY: DATE: Attribution-ShareAlike 4.0 International SUBJECT TO CHANGE WITHOUT NOTICE Public Roadmap Product Vision statement Significant items that have recently been completed, whether available to clients or not. Significant items being worked on today for delivery soon (typically 2 to 6 engineering cycles) Significant items ready for development to begin as their bandwidth allows. Significant items in planning pending further investigation and validation.
  • 18. © Product Growth Leaders LLC PRODUCT MANAGER: EXECUTIVE SPONSOR: NOW SOON NEXT LATER WRITTEN BY: DATE: Attribution-ShareAlike 4.0 International SUBJECT TO CHANGE WITHOUT NOTICE Public Roadmap Significant items that have recently been completed, whether available to clients or not. Significant items being worked on today for delivery soon (typically 2 to 6 cycles) Significant items ready for development to begin as their bandwidth allows. Significant items in planning pending further investigation and validation. 65 52 154 517 # of stories
  • 20. As a user, I want this feature so I can have the feature I want.
  • 21. © Product Growth Leaders LLC As a user, I want to export a final artist package so I can complete the project.
  • 22. © Product Growth Leaders LLC As a sound engineer, it takes me hours after each session to create and deliver the “artist package” (the final mix plus stems of each instrument). These high-fidelity files are multiple megabytes each. Once this is complete, I can invoice the artist.
  • 23. © Product Growth Leaders LLC PERSONA NEEDS What MUST occur to address this problem CONSTRAINTS What MUST NOT occur in the implementation OUTCOMES What this capability will do to improve the customer situation NOTES Other requirements and insights WRITTEN BY: DATE: Attribution-ShareAlike 4.0 International SCENARIO Problem Story written with creation teams
  • 25. © Product Growth Leaders LLC Attribution-ShareAlike 4.0 International Subject PRODUCT MANAGER: EXECUTIVE SPONSOR: START CHANGE STOP PARTICIPANTS CONDUCTED ON Retrospective
  • 31. CONNECT DISCOVER DELIVER CREATE COMMIT DESCRIBE Attribution-ShareAlike 4.0 International Discover problems Connect with the market Prepare the organization Commit to solve them Describe the problems Design and develop solutions What is your process?
  • 32. CONNECT DISCOVER DELIVER CREATE COMMIT DESCRIBE Attribution-ShareAlike 4.0 International Review market feedback Conduct problem discovery Isolate problems and personas Create product vision canvas Monitor success metrics Monitor market feedback Monitor customer usage Perform process retrospectives Engage go-to-market teams Determine launch activities Develop readiness plans Prioritize deliverables Engage leadership team Create business deliverables Define success criteria Get go-ahead for next steps Engage technical teams Describe personas and problems Define acceptance criteria Roadmap initiatives or epics Prioritize deliverables Formalize acceptance Communicate status Minimize interference and change for Fundamentals
  • 33. © Product Growth Leaders LLC Our goal is to systematically turn good ideas into successful products.
  • 34. © Product Growth Leaders LLC Don’t forget: You’re UNIQUE. Common practices aren’t best practices until you’ve adapted them to your people, products, and processes.
  • 35. © Product Growth Leaders LLC Product Management Tools You’ll Actually Use Steve Johnson Product Growth Leaders /in/sjohnson717 @sjohnson717 GET THE TOOLS