Thanks everyone who attended this session at the PMIWDC Tysons Luncheon meeting. Description We are wired to remember stories. This is why storytelling is a powerful technique for building relationships. It helps you connect with people you meet and keep them engaged. Whether you’re updating your resume, your LinkedIn profile, or a cover letter, you need to capture your audience’s attention in less than 17 seconds. We only have 7 seconds to make a strong first impression when meeting someone new. A powerful personal story helps you create a meaningful, lasting first impression. That’s why it’s crucial to take the time up front to fully develop your own story to advance or pivot your career. This session helps you understand how you can overcome the first impression barrier and clearly communicate to others where you are in your career, and where you want to go next. It identifies steps to help you create a captivating personal story to make a great first impression, expand your professional network, and connect with others who may need your abilities and expertise. Key Takeaways - Why a powerful personal story is crucial - Tips to craft a powerful personal story - Pitfalls to avoid About Hector Del Castillo I'm passionate about helping executives, senior managers, and entrepreneurs transform ideas into a great business. I've launched over 30 global products resulting in over $200M in sales revenue. I have over 15 years of experience leading product teams, guiding decisions about product investments, and creating new revenue streams. If you're serious about creating products customers love, growing your business, or accelerating your career as a product leader, connect with me and let me show you how I can help you. Visit: www.hmdelcastillo.com Connect: http://linkd.in/hdelcastillo Follow: @hmdelcastillo

1. © 2015, Hector Del Castillo, All Rights Reserved.
Why A Powerful Personal Story Can
Transform Your Career
Introduction
We are wired to remember stories. This is why storytelling is a powerful technique for building
relationships. It helps you connect with people you meet and keeps them engaged. Whether you’re
updating your resume, your LinkedIn profile, or a cover letter, you need to capture your audience’s
attention in less than 17 seconds.
We only have 7 seconds to make a strong first impression when meeting someone new. A powerful
personal story helps you create a meaningful, lasting first impression. That’s why it’s crucial to take the
time up front to fully develop your own story to advance your career.
1. Defines who you are.
2. Set you apart.
3. Establishes credibility and trust.
4. Engages your target audience.
5. Makes a powerful first impression.
Hector’s Story:
I'm passionate about helping executives, senior managers, and entrepreneurs transform ideas into a great
business. I transform products to wealth by building products customers love.
As an entrepreneur, I’m CTO of V-Sense Medical, Inc. A vendor of smart connected devices for healthcare
professionals that want to measure a patient’s heart and breathing rate seamlessly to improve their quality
of life.
As a product manager, I've launched over 30 global products resulting in over $200M in sales revenue. I
have over 15 years of experience leading product teams, guiding decisions about product investments, and
creating new revenue streams.
As a consultant, I help make smarter decisions and get better results from product investments. I provide
product management and product marketing services to mid-market and large enterprises through the
280 Group.
As an author, I’m a contributor to the Guide to the Product Management and Marketing Body of
Knowledge (ProdBOK®), a global standard of methodologies and practices to help organizations improve
product outcomes.
As a community leader, I’m Marketing Director for the Project Management Day of Service. An outreach
effort that provides pro bono consulting services to executives within community-serving nonprofits that
need assistance to advance their mission. This allows corporate workers to apply their expertise to make a
difference in our community.
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Contact: hmdelcastillo@gmail.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo

2. © 2015, Hector Del Castillo, All Rights Reserved.
Upcoming Activities
14-Day Co-Working Trial
Monday through Friday, Launch Workplaces -Tysons
Tuesdays and Thursdays, Launch Workplaces - Gaithersburg
Connect with entrepreneurs, share ideas and equipment, and learn from experts to keep your small
business or startup on the right track. RSVP: http://bit.ly/lwmeetup
Certified Product Manager Certification Prep Course
Monday and Tuesday, December 7-8th, Launch Workplaces -Tysons
Join this course from the 280 Group to advance your career in product management.
RSVP: http://bit.ly/cpm1215
Certified Product Marketing Manager Certification Prep Course
Wednesday and Thursday, December 9-10th, Launch Workplaces -Tysons
Join this course from the 280 Group to advance your career in product marketing management.
RSVP: http://bit.ly/cpmm1209
Workshop: Creating Your Own Personal Brand
Saturday, December 12th, 9 a.m. – 1 p.m., Launch Workplaces - Tysons
RSVP: http://bit.ly/bizignt1212
Join workshop to craft or improve your own personal brand to transform your career.
Upcoming Challenges
Create Your Own Business Plan Challenge
Make smarter decisions, get better results
Join this challenge for entrepreneurs and business owners who want to craft a justifiable business plan to
successfully fund or pivot their business.
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Learn more: http://bit.ly/bizigntbpc915
Crafting and Building Your Own Personal Brand Challenge
Join this challenge that walks you through the steps to create or improve your own business plan.
Powered by MakeMe
Learn more: http://bit.ly/bizigntpbc915