© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Hector Del Castillo 
linkd...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Special Thanks
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Follow: @AIPMM @hmdelcasti...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
What you want out of this ...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
What We Will Discuss 
•Int...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
75% of investor-backed sta...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Why Most Startups Fail
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
The first problem is that ...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
The second problem is foun...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
The third problem is that ...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Why Product Management Mat...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Product management and pro...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
According to a recent CBS ...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Market 
Customer 
Business...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Why Build A Startup Ecosys...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Benefits 
•Supports launch...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Startup Ecosystem 
A commu...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Key Elements 
Startups 
Fu...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Boulder Thesis 
Led by ent...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
“A startup is an organizat...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Startup or Small Business?...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Startup 
Success 
Inspire ...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Startup Life Cycle 
Concei...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Source: Steve Blank, “Why ...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Focus on Your Value Propos...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Key Takeaways 
•Supports n...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Q & A 
Hector Del Castillo...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Upcoming Learning Opportun...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Upcoming Courses 
Certifie...
© 2014 Hector Del Castillo, Creative Commons Attribution License 
http://linkd.in/hdelcastillo 
Please Join Us Again! 
Web...
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Building A Productive Startup Ecosystem - AIPMM Singapore Meetup

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Thanks everyone that attended this AIPMM Singapore Meetup. I also want to thank SiTF, iDA and Progreso Training for hosting this discussion.

Abstract
In the last few years, various cities across the U.S. have built startup communities. These communities, known as startup ecosystems, are driving innovation through small business synergy.

Studies show that a startup ecosystem can drive business growth and innovation through collaboration. Startup ecosystems help entrepreneurs connect with collaborators, investors, and other organizations to manage the balance between innovation, product development and customer development.

This discussion will focus on how a startup ecosystem helps entrepreneurs launch new companies and accelerate business growth.

About Hector Del Castillo:
Hector Del Castillo has over 15 years of experience transforming products to wealth for technology-based companies. He helps strengthen product portfolios, guide high performing cross-functional teams, and create new revenue streams within product-driven organizations. As a consultant, trainer and coach, he helps executives, senior managers and entrepreneurs transform ideas into a great business.

About AIPMM
The Association of International Product Marketing and Management (AIPMM) is the authority for product management knowledge. It is where product professionals go for answers. It is the world’s largest professional organization of product managers, brand managers, product marketing managers and other individuals responsible for guiding their organizations and clients through a constantly changing business landscape. It is the only organization that represents those who manage the entire product life-cycle throughout any industry.

Consultation Appointment
Need help transforming your product idea into a great business?
Set up a free initial 30-minute consultation appointment and let me know how I can help you. Learn more at http://bit.ly/1heVQiK.

You can connect with me at http://linkd.in/hdelcastillo. I look forward to hearing from you.

Regards,
Hector Del Castillo
Connect: http://linkd.in/hdelcastillo
Follow: @hmdelcastillo

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Building A Productive Startup Ecosystem - AIPMM Singapore Meetup

  1. 1. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Hector Del Castillo linkd.in/hdelcastillo This presentation may contain copyright material owned by other authors. I have made an attempt to make proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me directly so I can attempt to correct the matter.
  2. 2. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Special Thanks
  3. 3. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Follow: @AIPMM @hmdelcastillo Use: #AIPMM #Ecosystem Tweet!
  4. 4. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo What you want out of this session •Expand my network •Ideas to help the startup community •Challenges and obstacles in the startup process and how best to deal with them Today’s Topic Benefits of building a startup ecosystem and its impact on your community
  5. 5. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo What We Will Discuss •Introduction •Benefits of building a startup ecosystem •Key elements of a startup ecosystem •Impact on local communities •Q & A
  6. 6. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
  7. 7. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo 75% of investor-backed startups fail. - Shikhar Ghosh, Harvard Business School Source: “The Venture Capital Secret: 3 Out of 4 Start-Ups Fail,” Deborah Gage, Wall Street Journal, Sep 20, 2012
  8. 8. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Why Most Startups Fail
  9. 9. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo The first problem is that most startups lack an effective approach to gain loyal customers.
  10. 10. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo The second problem is founders who think process and management are boring and dull and not essential to succeed. Source: Ries, Eric (2011-09-13). “The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses,” Crown Publishing Group.
  11. 11. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo The third problem is that most startups lack resources to deal with volatility, uncertainty, complexity, and/or ambiguity.
  12. 12. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Why Product Management Matters
  13. 13. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Product management and product marketing are critical business functions that guide executives and entrepreneurs to make smarter decisions and get better results.
  14. 14. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo According to a recent CBS News report, product management is the 4th most valuable corporate position with only CEO’s, Executives and General Managers ranked higher.
  15. 15. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Market Customer Business Organization Product Source: ProdBOK® Knowledge Areas Customer /Market Development Product Development/Improvement
  16. 16. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Why Build A Startup Ecosystem
  17. 17. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Benefits •Supports launch of new companies 1 •Fosters business synergy 2 •Enables business scalability 3 •Creates jobs in your community 4 •Boosts economic growth 5
  18. 18. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Startup Ecosystem A community of entrepreneurs, inventors, makers, researchers, intrapreneurs and collaborators in a location (physical or virtual), interacting as a system to create new startups.
  19. 19. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Key Elements Startups Funding Organizations Support Organizations Service Providers Government Research Organizations Large Companies Source: Feld, Brad (2012-09-06). Startup Communities: Building an Entrepreneurial Ecosystem in Your City Wiley.
  20. 20. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Boulder Thesis Led by entrepreneurs Have a long-term commitment Inclusive of anyone who wants to participate Engage the entire entrepreneurial stack Source: Feld, Brad (2012-09-06). Startup Communities: Building an Entrepreneurial Ecosystem in Your City, Wiley.
  21. 21. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
  22. 22. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo “A startup is an organization formed to search for a repeatable and scalable business model.” - Steve Blank
  23. 23. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Startup or Small Business? Poll Points Company < 3 years old Company requires investment to operate Have pivoted or planning a pivot Company is designed to quickly scale Total True = 1 False = 0
  24. 24. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
  25. 25. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Startup Success Inspire Goals Lead Teach Vision Mentor
  26. 26. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Startup Life Cycle Conceive Launch Grow Mature
  27. 27. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Source: Steve Blank, “Why the Lean Start-Up Changes Everything.” Harvard Business Review
  28. 28. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo
  29. 29. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Focus on Your Value Proposition Customers Startup Collaborators Unique Value Proposition Source: Alexander Chernev, Strategic Marketing Management, 2012, 6th Edition
  30. 30. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Key Takeaways •Supports new startups 1 •Engages multiple stakeholders 2 •Synergy requires collaboration 3 •Must have long-term commitment 4 •Includes coaches and mentors 5 •Allows a business to quickly scale 6 •Accelerates economic growth 7
  31. 31. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Q & A Hector Del Castillo, CPM, CPMM Product Innovation Consultant linkd.in/hdelcastillo @hmdelcastillo hmdelcastillo@aipmm.com
  32. 32. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Upcoming Learning Opportunity Certified Innovation Leader (CIL®) Course Preview Interested in attending this course at a convenient location near you? Contact us.
  33. 33. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Upcoming Courses Certified Product Manager® 25 - 27 Nov 2014 - MIS Center, Singapore Certified Product Marketing Manager® 13 - 15 Jan 2015, - MIS Center, Singapore For more information, contact us.
  34. 34. © 2014 Hector Del Castillo, Creative Commons Attribution License http://linkd.in/hdelcastillo Please Join Us Again! Webcast: Transform Your Career in Singapore 17 Sep, 9 a.m. SGT AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Global Product Management Talk http://www.blogtalkradio.com/prodmgmttalk Call For Speakers: http://www.boldpm.com/call_for_speakers Topic Suggestions: support@aipmm.com Announcements: http://www.aipmm.com/subscribe LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/

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