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BoldPM Talks: Achieving Smarter Product Outcomes in the Age of Disruption - AIPMM Webcast

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An engaging discussion on how the roles of product management and marketing must change in the age of disruption.

In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences.



Aging workforce, automation, economic inequality and human overpopulation are powerful forces brewing the perfect storm that could trigger economic and environmental disruption far greater than we have experienced over the past 60 years. They could ignite a major transformation across industries that will extend over several decades.



Product managers and marketing managers in most companies have effectively been encouraged to think small. They are too tactical, not strategic enough. They typically focus on just one product line, whose boundaries are often narrowly defined by industry analysts. They are measured on their ability to ship products on time and on budget. Those are worthy business goals, of course, but meeting them doesn’t mean a product will succeed in the marketplace or that customers will be delighted.



You’ll learn:

* Why you must prepare your product teams to deal with disruption

* How to restructure the roles of product management and marketing

* What approaches business leaders can implement to build business resilience

This session will discuss why business leaders must restructure the roles of product management and marketing to enhance the customer experience, refresh the company’s business model and expand collaboration across markets and partners to increase business resilience and maintain a competitive advantage.

About Hector Del Castillo
Hector loves to work with people who want to make a massive positive impact in the world. He helps executives, senior managers and entrepreneurs build great products and companies that change the world.

As a product management expert with a proven track record of achieving exceptional product outcomes, he builds high performing product teams within software and technology companies and helps them adopt leading methods and tools to achieve smarter product outcomes.

As a consultant and coach, he accelerates business growth by guiding product executives and senior managers, building capacity and capability, improving product life cycle processes and deploying best in class tools to achieve business growth resulting in over 26% increase in profitability.

If you are looking for an engaging speaker and topic for your next group meeting, set up an appointment with Hector to discuss your specific needs and identify a suitable topic to inspire your team.

Contact: hector@boldpm.com Connect: linkd.in/hdelcastillo Visit: www.hmdelcastillo.com

Published in: Business
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BoldPM Talks: Achieving Smarter Product Outcomes in the Age of Disruption - AIPMM Webcast

  1. 1. Achieving Smarter Product Outcomes in the Age of Disruption
  2. 2. © 2018 Hector Del Castillo, Creative Commons Attribution License bit.ly/aipmmwbcsta Use: #Disruption #SmartOutcomes #AIPMM #ProdBOK Follow: @AIPMM @hmdelcastillo Tweet
  3. 3. During the Webcast Ask questions. Our team is standing by to help. The webcast slides will be posted to our website and our http://www.slideshare.net/aipmm The webcast recording will be posted at http://www.myaipmm.net for members
  4. 4. MIT CISR Survey The MIT Sloan Center for Information Systems Research (MIT CISR) is investigating wrapping: when companies use data and analytics to increase the customer value of a product. Findings derived from this study will help us understand how companies use wrapping to generate financial returns and build competitive advantage. The ideal person to answer this survey is a Product Manager, or someone responsible for generating revenues from products. Your identity and responses will be kept confidential by MIT CISR. Data will be used solely to create aggregate statistics. At the end of the survey you may request a summary of the study results. The survey should take you approximately 20 minutes to complete.
  5. 5. Official AIPMM Mug One lucky attendee will receive a mug of their choice. Both mugs are 11 oz. white!!!
  6. 6. Official AIPMM Super Power Mug Show off your super power! Purchase today at www.myaipmm.com
  7. 7. AIPMM Membership One lucky attendee will receive a FREE Basic level membership Basic Membership Includes: • Eligibility for AIPMM Certification Exams • Personalized Membership Certificate • Access to private AIPMM LinkedIn® group • Access to AIPMM Webcast Library • Resume Review with AIPMM Anthropologist Paula Gray • Discount on Product Management Office Professional • Free copy of “The Optimal Product Process” eBook
  8. 8. AIPMM Membership $25 Discount https://myaipmm.com/discount/SmartOutcomes18 $25 discount on all AIPMM Membership Levels: • Basic • $125  $100 • Standard • $150  $125 • Premium • $175  $150
  9. 9. Hector Del Castillo Chief Product Officer Our Speaker
  10. 10. BoldPM Talks AIPMM Webcast Friday, July 13, 2018 | 12 – 1 p.m. ET bit.ly/aipmmwbcst718 Achieving Smarter Product Outcomes in the Age of Disruption Hector Del Castillo Chief Product Officer BoldPM
  11. 11. © 2018 Hector Del Castillo, Creative Commons Attribution License bit.ly/aipmmwbcst718 Special Thanks
  12. 12. Additional Talks Talks that inspire product executives, entrepreneurs and leaders to achieve smarter product outcomes to grow their businesses. bit.ly/boldpmtalks
  13. 13. For More… Hector Del Castillo, CPM, CPMM Chief Product Officer BoldPM hector@boldpm.com linkd.in/hdelcastillo @hmdelcastillo www.hmdelcastillo.com Want to achieve smarter product outcomes? Set up a free 30-minute discovery appointment: bit.ly/boldpmapt1
  14. 14. Q & A Session Ask questions. Our team is standing by to help. The webinar slides will be posted to our website and our http://www.Slideshare.net/aipmm The webinar recording will be posted at http://www.AIPMM.net for members
  15. 15. MIT CISR Survey The MIT Sloan Center for Information Systems Research (MIT CISR) is investigating wrapping: when companies use data and analytics to increase the customer value of a product. Findings derived from this study will help us understand how companies use wrapping to generate financial returns and build competitive advantage. The ideal person to answer this survey is a Product Manager, or someone responsible for generating revenues from products. Your identity and responses will be kept confidential by MIT CISR. Data will be used solely to create aggregate statistics. At the end of the survey you may request a summary of the study results. The survey should take you approximately 20 minutes to complete.
  16. 16. Official AIPMM Mug One lucky attendee will receive a mug of their choice. Both mugs are 11 oz. white!!!
  17. 17. Official AIPMM Super Power Mug Show off your super power! Purchase today at www.myaipmm.com
  18. 18. AIPMM Membership One lucky attendee will receive a FREE Basic level membership Basic Membership Includes: • Eligibility for AIPMM Certification Exams • Personalized Membership Certificate • Access to private AIPMM LinkedIn® group • Access to AIPMM Webcast Library • Resume Review with AIPMM Anthropologist Paula Gray • Discount on Product Management Office Professional • Free copy of “The Optimal Product Process” eBook
  19. 19. AIPMM Membership $25 Discount https://myaipmm.com/discount/SmartOutcomes18 $25 discount on all AIPMM Membership Levels: • Basic • $125  $100 • Standard • $150  $125 • Premium • $175  $150
  20. 20. Upcoming Webcast July 27, 2018 Succeeding in International Markets: The Global Readiness Drivers WWW.AIPMM.COM/AIPMM_WEBINARS AIPMM Webinar Series: http://aipmm.com/aipmm_webinars Topic Suggestions: support@aipmm.com Announcements: http://www.aipmm.com LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/memberships Certification: http://aipmm.com/html/certification/

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