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An engaging discussion on how the roles of product management and marketing must change in the age of disruption.
In today’s fast changing environment, customers increasingly want more than standalone products; they want solutions. They want speed, value, and ease of use. They expect frictionless, end-to-end experiences. In most companies, conventional product management and marketing management aren't set up to deliver comprehensive solutions or seamless customer experiences.
Aging workforce, automation, economic inequality and human overpopulation are powerful forces brewing the perfect storm that could trigger economic and environmental disruption far greater than we have experienced over the past 60 years. They could ignite a major transformation across industries that will extend over several decades.
Product managers and marketing managers in most companies have effectively been encouraged to think small. They are too tactical, not strategic enough. They typically focus on just one product line, whose boundaries are often narrowly deﬁned by industry analysts. They are measured on their ability to ship products on time and on budget. Those are worthy business goals, of course, but meeting them doesn’t mean a product will succeed in the marketplace or that customers will be delighted.
* Why you must prepare your product teams to deal with disruption
* How to restructure the roles of product management and marketing
* What approaches business leaders can implement to build business resilience
This session will discuss why business leaders must restructure the roles of product management and marketing to enhance the customer experience, refresh the company’s business model and expand collaboration across markets and partners to increase business resilience and maintain a competitive advantage.
About Hector Del Castillo
Hector loves to work with people who want to make a massive positive impact in the world. He helps executives, senior managers and entrepreneurs build great products and companies that change the world.
As a product management expert with a proven track record of achieving exceptional product outcomes, he builds high performing product teams within software and technology companies and helps them adopt leading methods and tools to achieve smarter product outcomes.
As a consultant and coach, he accelerates business growth by guiding product executives and senior managers, building capacity and capability, improving product life cycle processes and deploying best in class tools to achieve business growth resulting in over 26% increase in profitability.
If you are looking for an engaging speaker and topic for your next group meeting, set up an appointment with Hector to discuss your specific needs and identify a suitable topic to inspire your team.
Contact: firstname.lastname@example.org Connect: linkd.in/hdelcastillo Visit: www.hmdelcastillo.com