I want to thank everyone who attended this Lunch & Learn Meeting at USAA in San Antonio, TX. I welcome your comments regarding this topic. Feel free to download this handout. View the presentation, here: http://slidesha.re/YcvsuM. Overview Despite the similar names, there are big differences between product management and project management. The confusion between the two roles is common and potentially harmful to organizations who do not acknowledge the distinction. This is often the case for companies that develop web-based and technology products. A common challenge is that the two roles often appear to be at odds with each other. A product manager may want to add a lot of features to meet customer needs, but the project manager may want to limit the scope so that the project is delivered on time and under budget. Often traditional definitions mischaracterize the project manager as singularly focused on getting a specific product release finished on time and under budget without any concern as to whether it meets the needs of the market or customers. A comparison of the Product Management Body of Knowledge (ProdBOK®) and the PMBOK® will be presented. We will discuss the similarities and major differences in the two roles and how they work together within companies that consistently transform product innovation to profit. About the Speaker: Hector Del Castillo has over 15 years of experience helping companies grow by directing the product strategy to lead high performing product teams. He has launched several profitable technology-based products and solutions. He provides services as a consultant, contractor, coach, trainer, or speaker to organizations that need to create value-added products that delight customers and create demand. Connect with Hector for information about AIPMM membership or training courses in your area. Let him know how he can help your company grow stronger by creating great products that customers demand. Contact: Hector Del Castillo, PMP, CPM, CPMM Transforming products to wealth for technology-based organizations.TM Senior Product Innovation Consultant Association of International Product Marketing and Management (AIPMM) Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo

1. © 2013, AIPMM, All Rights Reserved.
Differences Between Project and
Product Management
USAA PM Community Lunch & Learn Meeting
Introduction
Despite the similar names, there are big differences between product management and project
management. The confusion between the two roles is common and potentially harmful to
organizations who do not acknowledge the distinction. This is often the case for companies that
develop web-based and technology products.
A common challenge is that the two roles often appear to be at odds with each other. A product
manager may want to add a lot of features to meet customer needs, but the project manager may
want to limit the scope so that the project is delivered on time and under budget. Often traditional
definitions mischaracterize the project manager as singularly focused on getting a specific product
release finished on time and under budget without any concern as to whether it meets the needs of
the market or customers.
A comparison of the Product Management Body of Knowledge (ProdBOK®
) and the PMBOK®
will be
presented. We will discuss the similarities and major differences in the two roles and how they work
together within companies that consistently transform product innovation to profit.
About the Speaker:
Hector Del Castillo has over 15 years of experience helping companies grow by directing the product
strategy to lead high performing product teams. He has launched several profitable technology-
based products and solutions. He provides services as a consultant, contractor, coach, or trainer to
organizations that need to create great products that delight customers and create demand.
1. Both roles guide key activities
and decisions.
2. Both roles impact profit and
loss.
3. Project Managers minimize loss
and risk.
4. Product Managers maximize
value and profit.
5. Both roles collaborate to deliver
quality and value.
Connect with me for information about AIPMM membership or training courses in your area. Let me
know how I can help your company grow stronger by creating great products that customers demand.
Hector Del Castillo, PMP, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Senior Product Innovation Consultant
Association of International Product Marketing and Management (AIPMM)
Contact: hmdelcastillo@aipmm.com Connect: linkd.in/hdelcastillo
Follow: @hmdelcastillo Browse: www.aipmm.com

2. © 2013, AIPMM, All Rights Reserved.
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Certified Innovation Leader (CIL®) Prep Course
(16 PDUs)
Creating Value Through Collaboration (16 PDUs)
This course arms you with the knowledge and skills
required to lead innovation efforts in your company,
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The last two hours of the second day will be an
administration of the Certified Innovation Leader (CIL®)
certification exam, which can give you an additional
credential in your field. This course also offers 16 PDUs for
PMI® certified Project Management Professionals (PMP®).
This course offers 16 PDUs for PMI® certified Project
Management Professionals (PMP®).
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This course is designed by Lee Lambert of the Lambert
Consulting Group and Greg Geracie of Actuation
Consulting.
This course teaches project managers what to expect from
product management and vice versa, how to discover blind
spots and risks within the product development process,
and how to change the critical product management
relationship from a collision course to a powerful
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Project Management Professionals (PMP®).
This course is designed for experienced project managers,
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