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7 Critical Steps To Digitize Your Business

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Why is digitization of your small or mid-sized business important?

Identify challenges and viable options for small and mid-market organizations to transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruption.

Customers have been spoiled. Thanks to companies such as Amazon, Airbnb, Dropbox, Netflix, and Uber they now expect every organization to deliver products swiftly, with a seamless user experience.

As a result, customers want to buy a phone from their telecommunications provider and have it activated and set up immediately out of the box. They expect to log in to an auto insurance website and get a quote and quickly compare against other providers before they buy. They want to submit an application, get a decision within minutes and obtain a digital proof of insurance instantly once they purchase a plan. They want to easily find the nearest pizza delivery service, order online, and get status of their order once they purchase.

Many traditional businesses can’t meet these expectations. As a result, newer digital businesses can enter and disrupt the market through rapid delivery of digital products combined with advanced algorithms and make smarter decisions faster based on full access to information.

You’ll learn:
* Why you need to digitize your business strategy
* Major trends and challenges for small and mid-size businesses
* How to achieve business value by digitizing your business
* 7 critical steps to digitize your business
* Pitfalls to avoid

This session will help you understand the challenges and viable options for small and mid-market organizations to transform their business to lower costs, implement better operational controls, and offer more competitive prices to eliminate the risk of digital disruption.

Looking for options to grow your business?
Sign up for upcoming BoldPM Insights webcasts here: bit.ly/boldpmwebcasts.

Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you.

To learn more about Hector, visit: www.hmdelcastillo.com, follow: @hmdelcastillo, or connect: linkd.in/hdelcastillo.

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7 Critical Steps To Digitize Your Business

  1. 1. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com BoldPM Hector Del Castillo Managing Director BoldPM PMIWDC Tysons Lunch Meeting bit.ly/boldpmwebcasts © BoldPM, Creative Commons Attribution License. Approved for non-commercial use with attribution. Commercial use is prohibited. Critical Steps To Digitize Your Business7
  2. 2. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com
  3. 3. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Special Thanks
  4. 4. © 2016 Hector Del Castillo, Creative Commons Attribution License www.hmdelcastillo.com Use: #digitaltransformation #BoldPM Follow: @BoldPMG @PMIWDC Tweet
  5. 5. Participate and Win!!! Everyone who attends gets a free electronic copy of “The Prerequisites of Digital Change” and “Accelerating Business Transformation Through IT Innovation.” Must be present to win.
  6. 6. Participate and Win!!! Two lucky winners will be selected at random to win a Panera Bread gift card. Must join BoldPM Mailing List and be present to win.
  7. 7. Speaker Hector Del Castillo, CPM, CPMM Managing Director, BoldPM www.hmdelcastillo.com hector [at] boldpm.com @hmdelcastillo
  8. 8. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com BoldPM Hector Del Castillo Managing Director BoldPM © 2016, BoldPM, Creative Commons Attribution License, Approved for non-commercial use with attribution. Commercial use is prohibited. This presentation may contain copyright material owned by other authors. I have made an attempt to make proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me directly so I can attempt to correct the matter. bit.ly/bolpmwebcasts Critical Steps To Digitize Your Business7
  9. 9. What We Will Discuss • Why digitizing your business matters • 7 critical steps to digitize your business • Case studies • Q & A
  10. 10. WHY DIGITIZING YOUR BUSINESS MATTERS
  11. 11. Not For Companies Like This
  12. 12. 7 STEPS TO DIGITIZE YOUR BUSINESS
  13. 13. 7 Critical Steps To Digitize Your Business Your Company
  14. 14. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com 1. Set Aspiring Goals
  15. 15. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
  16. 16. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Get executive buy-in Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014
  17. 17. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Link digital initiatives to business growth Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014
  18. 18. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com 2. Build The Right Team
  19. 19. Build a talent portfolio
  20. 20. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com 3. Assess Your Situation
  21. 21. Know your competitive landscape
  22. 22. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com 4. Focus On The Customer Journey
  23. 23. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Engage digital customers Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014
  24. 24. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
  25. 25. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com 5. Adapt Your Value Proposition
  26. 26. Work SMARTER pecificS easurableM ttainableA elevantR ime-BoundT valuateE eadjustR
  27. 27. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
  28. 28. 6. Evolve Your Business Model
  29. 29. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com Enhance structure and processes Source: The Digital Tipping Point: McKinsey Global Survey Results, June 2014
  30. 30. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com 7. Be Nimble And Data Driven
  31. 31. © 2016, H. Del Castillo. All Rights Reserved. www.hmdelcastillo.com
  32. 32. Use metrics to persevere or pivot
  33. 33. Key Takeaways •Set aspiring goals1 •Build the right team2 •Assess your situation3 •Focus on the customer journey4 •Adapt your value proposition5 • Evolve your business model6 • Be nimble and data driven7
  34. 34. For Further Reading 1. “Why 84% Of Companies Fail At Digital Transformation,” by Bruce Rogers, Forbes, Jan 2016 2. “The Digital Tipping Point: McKinsey Global Survey Results,” McKinsey, June 2014 3. “How Enterprise Architects Can Help Ensure Success With Digital Transformations,” McKinsey, Aug 2016 4. “Reinventing Your Business Model,“ by Mark W. Johnson, et. al., Harvard Business Review, Dec 2008
  35. 35. Free Consultation Session • Submit your name, title, company name, email address, phone number via email or InMail • Include a brief description of the problem or challenge you are experiencing • We will set up an appointment for follow up Contact: hector [at] boldpm.com.
  36. 36. Currently fundraising for the 2017 Project Management Day of Service (PMDoS) See the PM4C contact to make a Credit Card donation via the PM4C DipJar DONATE ONLINE ! https://web.charityengine.net/default.aspx?tsid=3920 ASQ Baltimore Section 502 Peer-to-Peer Fundraising Page Coming soon!
  37. 37. Upcoming Courses Course & Location Dates Time Certified Product Manager® Prep Course Launch Workplaces, Tysons, VA Dec 5-6, 2016 8:30 am – 5 pm Certified Product Marketing Manager® Prep Course Launch Workplaces, Tysons, VA Dec 7-8, 2016 8:30 am – 5 pm Contact Cynthia Petti at cynthia@280group.com for more information.
  38. 38. Upcoming Courses Send your questions and comments to Hector at hector [at] boldpm.com. $50 discount code for PMI = PMIhmd8 Project Management Business Administration Understanding the bigger picture adds value when you make project-level decisions. Covers risk avoidance, the cost of money, project vs company budgets and long-range corporate goals. December 9 Pre-Bid and Close Out Strategies Business Development Strategic Planning Hidden Corporate Costs Claims Mitigation Human Resource Issues Gaithersburg, 12/09/16. 8 PDU (strategy) http://bit.ly/pmba1216
  39. 39. For More… Hector Del Castillo, CPM, CPMM Managing Director, BoldPM www.hmdelcastillo.com hector [at] boldpm.com @hmdelcastillo
  40. 40. Upcoming Webcasts Webcasts that inspire executives, entrepreneurs and leaders to grow their businesses. • 6 Steps To Supercharge Your Personal Brand Thu, Oct 6th, 2016, 1:00 - 2:00 p.m. EDT Visit: bit.ly/boldpmwebcasts

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