Partner Marketing MonthlyReviewExpedia WorldwidePartner MarketingMarch 2012                            Confidential
Agenda  1. Direct Affiliates- AARP  2. Meta-search  3. Network Affiliates  4. Online Advertising (OLA)  5. Loyalty- TD Can...
Network Affiliate Finance Overview       Annual Transactions (E) (in 000)                         Annual Marketing Contrib...
Network Affiliate: March Performance Drivers                    Headwinds                                              Tai...
Key Win: Q2 Placements - +10,037 trx, +$56.7K MC                 Cartera                        Ebates                    ...
Spotlight: 2012 Toolbar Publishers – Standard Integration                                     Shopper downloads We-       ...
Spotlight: 2012 Toolbar Publishers – Revised Integration                                     Shopper downloads We-        ...
Network Affiliate: 2011 Comps                                                                                             ...
DPS 30 Day Work Plan    Initiative            Description                     Deliverables: Next 30 Days                Ra...
Spotlight: Q1-Q2 Cobrand Roll-Out                                    •March 22nd – Cobrand headers                        ...
DPS 31-60 Day Work Plan    Initiative             Description                    Deliverables: Next 30 Days           Rate...
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MBR - March

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  • CompleteExcluding $1.1MM in overinflated GBV for fraudulent car transaction, GBV/Trx is $356. GP / Trx is $38 (both still up vs. ly and plan)
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  • MBR - March

    1. 1. Partner Marketing MonthlyReviewExpedia WorldwidePartner MarketingMarch 2012 Confidential
    2. 2. Agenda 1. Direct Affiliates- AARP 2. Meta-search 3. Network Affiliates 4. Online Advertising (OLA) 5. Loyalty- TD Canada Trust 6. Appendix 1
    3. 3. Network Affiliate Finance Overview Annual Transactions (E) (in 000) Annual Marketing Contribution (E) (in USD 000) 753 747 -1% vs. Plan $15.9 +5% 714 vs. LY +4% +10% vs. $15.3 vs. LY Plan $14.3 2011 2012 (E) Plan 2011 2012 (E) Plan March 2012 Snapshot Commentary 2012 Y/Y vs. Plan • Total 2012 Marketing Contribution is trending +10% vs. Plan, + 15.9M • Key performance drivers of February March Shoppers 598,943 -32% • Trx softness driven by active click implementations with CVR% 10% 29% ShopAtHome and We-Care applications + TM bidding isssues Trx 57,391 -12% -18% with Wantacode GBV $ 36,180,041 -4% 0% • High ABV carried business performance, hitting plan on GBV & GP $ 2,422,616 2% 0% GP despite softness in transactions Spend $ 707,603 17% -26% • Lower than forecasted spend further assisted MC, exceeding plan by =16% MC $ 1,715,013 -4% 16% Tailwinds Efficiency 29% 15% -26% • Q2 placements from reinvested profit GBV/Trx $ 630.42 10% 21% • Headwinds: GP/Trx $ 42.21 16% 21% • Toolbar publishers • Tough Q2 comps from 2011 toolbar activity 2
    4. 4. Network Affiliate: March Performance Drivers Headwinds Tailwinds•Unfavorable March-June 2011 comp due to •Air and Package ABV$ and $GP/Trx continues tononcompliant toolbar activity starting in March 2011 grow.through Q2. •Product mix shifted 3% away from air.•Toolbar suppression for ShopAtHome and We-Caredrove 23K decline to weekly shopper run rate. • Lower than projected spend due to strong renegotiation of placements•Changes to TM bidding copy by Wantacode drove1,600 decline to weekly shopper run rate. •Strong Q2 placement pipeline. 3
    5. 5. Key Win: Q2 Placements - +10,037 trx, +$56.7K MC Cartera Ebates Savings.com DBG Loyalty ShopDiscover Q2 Impact: Q2 Impact: Q2 Impact: Q2 Impact: Q2 Impact: +7,590 trx, +$15K MC +721 trx, +$9K MC +747 trx, +$14K MC +271 trx, +$5.7K MC +708 trx, +$13K MC June Merchant co is r D ve Spotlight opSh Add-it Up + WorldPoints Mall Category lty G Featured Merchant ya DBLo Homepage + gs v in Travel Sa Wedding es Week + at Eb ra 120x90 Placement on Chase, Citi, Best Buy, Lucky, Wells Fargo, GM Card, Cabela’s, Navy Federal & USAA r te Ca Apr May June July August September October November December Q2 Q3 Q4 4
    6. 6. Spotlight: 2012 Toolbar Publishers – Standard Integration Shopper downloads We- Care app Shopper searches “Expedia” Shopper clicks on natural search link *We-Care cookie drops* We-Care thanks shopper for supporting “cause” by shopping at Expedia 5
    7. 7. Spotlight: 2012 Toolbar Publishers – Revised Integration Shopper downloads We- Care app Shopper searches “Expedia” Shopper clicks on natural search link *We-Care drops cookie only after shopper clicks “Activate” 6
    8. 8. Network Affiliate: 2011 Comps Expedia US Wantacode TM Launch of Coupon Bidding Copy 150 Buddy / 10% 16 20% Change 5% Shoppers (in thousands) SHopDiscover 140 15 15% 0% Trx (in thousands) 130 14 10% -5% Active click 120 5% -10% 13implementation – 0% ShopAtHome 110 & -15% 12 -5% WeCare -20% 100 -25% 11 -10% 90 -30% 10 -15% 2 4 6 8 10 12 14 16 18 20 2 4 6 8 10 12 14 16 18 20 Week Week 2011 2012 YoY 2011 2012 YoY Expedia CA 2. 30% 20 20% 20% Shoppers (in thousands) Trx (in thousands) 1.5 15 0% 10% -20% 1. 0% 10 -40% -10% 5 0.5 -60% -20% 0 -80% 0. -30% 2 4 6 8 10 12 14 16 18 20 2 4 6 8 10 12 14 16 18 20 Week Week 2011 2012 YoY 2011 2012 7
    9. 9. DPS 30 Day Work Plan Initiative Description Deliverables: Next 30 Days Rate of Blockers/ Escalation Deadline Progress Optimize marketing 1. Audit current commission terms 1. Managing the 4/1/2012 contribution and revenue (complete) messaging aroundPerformance with lower commission on more conservative 2. Propose new standard commission termsOptimization air, simplified commission (complete) air terms network terms, and bonus plan for 3. Roll out quarterly bonus plans to 5 high wide high potential affiliates. potential partners (in progress) 4. Roll out new terms network wide (4/1/2012)Expand Launch additional co-brand 1. Identify next 10 partners (complete 1. Creative receipts 4/30/2012Co-Brand implementations with 2. Kick off project with PM Operations from affiliatesImplementations Network Affiliate partners (complete) – drive CVR improvement 3. Gather creative assets from partners (2 of 10 received) 4. Set cobrands live (2 of 10 live) Launch Hawaii coupon 3/27 1. Secure premium placements (complete) 3/31/2012 with vanity codes for 2. Receive vanity codes (3/26) Upromise, WantaCode, and 3. Send out coupon code to publishersHawaii Coupon Savings.com (3/27) •Goodshop pre-travel portal 1. Send over widget HTML code to 1. Dev resources on 4/30/2012 test with Search Form widget Goodshop (this week) publisher siteCustom and/or Deals Widget 2. Audit Goodshop widget performance (4/15)Integrations •Optimize Deals API on 3. Set up developer call with Upromise Upromise for destiantions (4/30) 8 8
    10. 10. Spotlight: Q1-Q2 Cobrand Roll-Out •March 22nd – Cobrand headers for CouponMountain.com & Upromise.com go live. •The remaining 8 affiliate partners participating in Q2 phase of the cobrand launch are scheduled to go live by end of April, pending creative receipt and release schedules. 9
    11. 11. DPS 31-60 Day Work Plan Initiative Description Deliverables: Next 30 Days Rate of Blockers/ Escalation Deadline Progress Launch AvantLink to 1. Kick off batch file project with EDW 1. Legal Q2Launch New accelerate growth in (complete) 2. Batch file project underrepresented 2. Execute agreement with AvantLink de-prioritizedAffiliate affiliate partner (3/31)Network segments (e.g. content) Rebuild network batch 1. Kick-off meeting with EDW (complete) 1. De-prioritized in Q2 file to address CJ 2. Roll out new affiliate tracking (3/15) EDWBatch File tracking issues, enable 2. Not yet secured theRe-build new network necessary launch, and open resources mobile to affiliates Improve content 1. Troubleshoot Upromise Deals API 1. Technical aptitude 5/15/2012 distribution to affiliates integration (3/15) of affiliatesContent • Event- categorized 2. Send out Spring Break newsletterDistribution newsletters (3/15) • API integration . Leverage creative agency to refresh 1. Add affiliate requirements to RFP 1. Budget 5/30/2012 LOB, evergreen, holiday (complete) 2. Prioritization creative for affiliate 2. Sign creative agencyCreative Refresh channel 3. Refresh creative 10 10

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