SlideShare a Scribd company logo
1 of 33
Download to read offline
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2)
Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out
from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2)
Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out
from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2)
Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out
from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
BLOGS
WORK
5 ways to bring in more
business with your blog
5
Many, many bloggers are
FRUSTRATED
byBenjaminChild
This is what they say:
“I’m not sure what to write about”
“I should be getting better results”
“I don’t know if it’s working”
“Maybe it’s not making a difference…”
byBenjaminChild
And so they stop.
BLOGS WORKThe truth is
BLOGS WORKThe truth is
61% of U.S. online consumers

made a purchase

based on recommendations from a blog.
BlogHer
BLOGS WORKThe truth is
BlogHer
81% of U.S. online consumers

trust information and advice

from blogs.
Your blog is still one of the most effective
ways to attract qualified leads and

nurture existing clients and followers.
That’s why over 40% of businesses in
America now have a blog.
Start by thinking of your blog like an invitation.
…it’s like inviting hundreds (or
thousands) of visitors into a hotel room
for 1-2 minutes.
Every time you publish…
Your job is to solve their problem before
they walk out the door…
and never come back.
1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from
the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2)
Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out
from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
VISITORS INTO CUSTOMERS
Let’s look at 5 ways to turn
Unclear goals will get you
unwanted results.
#1 	BE CLEAR ABOUT YOUR GOAL
Decide if you want to:
- grow your list
- get more traffic
- increase sales
- build online platform
- nurture existing leads
#1 	BE CLEAR ABOUT YOUR GOAL
(or all of these)
#1 	BE CLEAR ABOUT YOUR GOAL
Decide if you want to:
- grow your list
- get more traffic
- increase sales
- build online platform
- nurture existing leads
#2 	WRITE TO ONE PERSON
But, first learn
what they want…
Write your blog
post to one
person - the
person you
most want to
help.
by Bench Accounting
#2 WRITE TO ONE PERSON
Learn what your readers want with a
simple 2-question survey*:
1) When it comes to [your topic area]
what is your biggest frustration?

2) Thinking about your answer to (1),
what would be an ideal solution?
*never underestimate the power of asking what your
followers want.
Nobody can predict exactly what will work.
#3 COMMIT TO EXPERIMENTING
#3 COMMIT TO EXPERIMENTING
Start by experimenting with formats:
• a list post: “5 surprising ways to reduce clutter”

• controversial: “Why most time management books are a
waste of time” 

• case study: “How this entrepreneur cleaned up their life”

• personal sharing: “Clutter and why I needed to get help”

• roundup post: “Discover what 11 clutter experts have to say
really works”

• video post: “Watch how high achievers start their day”
If you have a blog you know how
important traffic is. More traffic
means more people buying your
products, joining your list and more
sales for your business.

This guide will help get you there.
DOWNLOAD THE FREE GUIDE
21 Tips from Industry Experts
The Ultimate Guide to Getting more
BLOG TRAFFIC
#4 STAND OUT FROM THE CROWD
Over 150 million blogs are published
every day.
#4 STAND OUT FROM THE CROWD
Over 150 million blogs are published
every day.
You need to STANDOUT and be noticed.
#4 STAND OUT FROM THE CROWD
Be BOLD and stand for something:
How to quit your job, move to paradise and get paid to
change the world – Jon Morrow

5 ways women are better bosses than men – Barry Moltz

Why breakfast is not the most important meal of the day –
Richard Talens

It’s always your fault, so stop making excuses – Evan Luzi

Choose to be outstanding or choose to continue to suck -
Johnny B. Truant
#5 MEASURE, ADJUST, REPEAT
You can’t afford to “publish and pray.”

You need to know what works (and what doesn’t).
byIgorOvsyannykov
Here are 3
ways to
measure your
success…
#5 MEASURE, ADJUST, REPEAT
1. Comments
#5 MEASURE, ADJUST, REPEAT
1. Comments
Search for your web site
in www.buzzsumo.com
2. Shares
#5 MEASURE, ADJUST, REPEAT
1. Comments
Search for your web site
in www.buzzsumo.com
2. Shares
In Google Analytics:
Behaviour > Overview
3. Traffic
Your BLOG is a powerful way to have an
with your customers.
BLOG BlogBLOG
Blog
ongoing conversation
Now it’s time to make it the
best one possible.
BLOG Blog
BLOG
BLOG BLOGBlog
1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from
the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to
experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2)
Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust,
repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out
from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3)
Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about
your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5)
YOUR CUSTOMERS ARE WAITING
If you have a blog you know how
important traffic is. More traffic
means more people buying your
products, joining your list and more
sales for your business.

This guide will help get you there.
DOWNLOAD THE FREE GUIDE
21 Tips from Industry Experts
The Ultimate Guide to Getting more
BLOG TRAFFIC

More Related Content

Recently uploaded

Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...sowmyrao14
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and usesbhavanirupeshmoksha
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptxswarajkoli3
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxGeorgeCulica
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfadult marketing
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityMonishka Adhikari
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local LeadsSearch Engine Journal
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)DEVARAJV16
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...LazarinaStoyanova
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 

Recently uploaded (20)

Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...The Evolution of Internet : How consumers use technology and its impact on th...
The Evolution of Internet : How consumers use technology and its impact on th...
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Infographics about SEO strategies and uses
Infographics about SEO strategies and usesInfographics about SEO strategies and uses
Infographics about SEO strategies and uses
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx14principles of management by hanry fayol.pptx
14principles of management by hanry fayol.pptx
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
Codes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptxCodes and Conventions of Film Magazine Websites.pptx
Codes and Conventions of Film Magazine Websites.pptx
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Common Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic CreativityCommon Culture: Paul Willis Symbolic Creativity
Common Culture: Paul Willis Symbolic Creativity
 
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads2024's Top PPC Tactics: Triple Your Google Ads Local Leads
2024's Top PPC Tactics: Triple Your Google Ads Local Leads
 
McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)McDonald's: A Journey Through Time (PPT)
McDonald's: A Journey Through Time (PPT)
 
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
When to use Machine Learning Models in SEO and Which ones to use - Lazarina S...
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 

Featured

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by HubspotMarius Sescu
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTExpeed Software
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)contently
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024Albert Qian
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summarySpeakerHub
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best PracticesVit Horky
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project managementMindGenius
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...RachelPearson36
 

Featured (20)

2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
 
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPTEverything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
 
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage EngineeringsProduct Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
 
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental HealthHow Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
 
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
 
Skeleton Culture Code
Skeleton Culture CodeSkeleton Culture Code
Skeleton Culture Code
 
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
 
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
 
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
 
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie InsightsSocial Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
 
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search IntentGoogle's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
 
How to have difficult conversations
How to have difficult conversations How to have difficult conversations
How to have difficult conversations
 
Introduction to Data Science
Introduction to Data ScienceIntroduction to Data Science
Introduction to Data Science
 
Time Management & Productivity - Best Practices
Time Management & Productivity -  Best PracticesTime Management & Productivity -  Best Practices
Time Management & Productivity - Best Practices
 
The six step guide to practical project management
The six step guide to practical project managementThe six step guide to practical project management
The six step guide to practical project management
 
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
 

Blogs work

  • 1. your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) BLOGS WORK 5 ways to bring in more business with your blog 5
  • 2. Many, many bloggers are FRUSTRATED byBenjaminChild
  • 3. This is what they say: “I’m not sure what to write about” “I should be getting better results” “I don’t know if it’s working” “Maybe it’s not making a difference…” byBenjaminChild
  • 4. And so they stop.
  • 6. BLOGS WORKThe truth is 61% of U.S. online consumers made a purchase based on recommendations from a blog. BlogHer
  • 7. BLOGS WORKThe truth is BlogHer 81% of U.S. online consumers trust information and advice from blogs.
  • 8. Your blog is still one of the most effective ways to attract qualified leads and nurture existing clients and followers.
  • 9. That’s why over 40% of businesses in America now have a blog.
  • 10. Start by thinking of your blog like an invitation.
  • 11. …it’s like inviting hundreds (or thousands) of visitors into a hotel room for 1-2 minutes. Every time you publish…
  • 12. Your job is to solve their problem before they walk out the door…
  • 13. and never come back.
  • 14. 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) VISITORS INTO CUSTOMERS Let’s look at 5 ways to turn
  • 15. Unclear goals will get you unwanted results. #1 BE CLEAR ABOUT YOUR GOAL
  • 16. Decide if you want to: - grow your list - get more traffic - increase sales - build online platform - nurture existing leads #1 BE CLEAR ABOUT YOUR GOAL
  • 17. (or all of these) #1 BE CLEAR ABOUT YOUR GOAL Decide if you want to: - grow your list - get more traffic - increase sales - build online platform - nurture existing leads
  • 18. #2 WRITE TO ONE PERSON But, first learn what they want… Write your blog post to one person - the person you most want to help. by Bench Accounting
  • 19. #2 WRITE TO ONE PERSON Learn what your readers want with a simple 2-question survey*: 1) When it comes to [your topic area] what is your biggest frustration? 2) Thinking about your answer to (1), what would be an ideal solution? *never underestimate the power of asking what your followers want.
  • 20. Nobody can predict exactly what will work. #3 COMMIT TO EXPERIMENTING
  • 21. #3 COMMIT TO EXPERIMENTING Start by experimenting with formats: • a list post: “5 surprising ways to reduce clutter” • controversial: “Why most time management books are a waste of time” • case study: “How this entrepreneur cleaned up their life” • personal sharing: “Clutter and why I needed to get help” • roundup post: “Discover what 11 clutter experts have to say really works” • video post: “Watch how high achievers start their day”
  • 22. If you have a blog you know how important traffic is. More traffic means more people buying your products, joining your list and more sales for your business. This guide will help get you there. DOWNLOAD THE FREE GUIDE 21 Tips from Industry Experts The Ultimate Guide to Getting more BLOG TRAFFIC
  • 23. #4 STAND OUT FROM THE CROWD Over 150 million blogs are published every day.
  • 24. #4 STAND OUT FROM THE CROWD Over 150 million blogs are published every day. You need to STANDOUT and be noticed.
  • 25. #4 STAND OUT FROM THE CROWD Be BOLD and stand for something: How to quit your job, move to paradise and get paid to change the world – Jon Morrow 5 ways women are better bosses than men – Barry Moltz Why breakfast is not the most important meal of the day – Richard Talens It’s always your fault, so stop making excuses – Evan Luzi Choose to be outstanding or choose to continue to suck - Johnny B. Truant
  • 26. #5 MEASURE, ADJUST, REPEAT You can’t afford to “publish and pray.” You need to know what works (and what doesn’t). byIgorOvsyannykov Here are 3 ways to measure your success…
  • 27. #5 MEASURE, ADJUST, REPEAT 1. Comments
  • 28. #5 MEASURE, ADJUST, REPEAT 1. Comments Search for your web site in www.buzzsumo.com 2. Shares
  • 29. #5 MEASURE, ADJUST, REPEAT 1. Comments Search for your web site in www.buzzsumo.com 2. Shares In Google Analytics: Behaviour > Overview 3. Traffic
  • 30. Your BLOG is a powerful way to have an with your customers. BLOG BlogBLOG Blog ongoing conversation
  • 31. Now it’s time to make it the best one possible. BLOG Blog BLOG BLOG BLOGBlog
  • 32. 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) Measure, adjust, repeat 1) Be clear about your goal 2) Write to one person 3) Commit to experiment 4) Stand out from the crowd 5) YOUR CUSTOMERS ARE WAITING
  • 33. If you have a blog you know how important traffic is. More traffic means more people buying your products, joining your list and more sales for your business. This guide will help get you there. DOWNLOAD THE FREE GUIDE 21 Tips from Industry Experts The Ultimate Guide to Getting more BLOG TRAFFIC