http://www.hcltech.com/retail-consumer/overview~ More on Retail and Consumers
Online sales have seen exponential growth in the last few years. As this channel finally achieves a significant percent of sales of many retailers, most of them are re-evaluating their overall Cross Channel strategy and deciding how best to align the marketing; sales processes and support systems across the traditional store front and the online channel. Getting the e-commerce end of your business off the ground isn't a walk in the park, but it's also not as difficult as you may think — as long as you strategize. This white paper attempts to lay out an appropriate roadmap for the implementation and customization process.