Digital Transformation – HCL’s implementation for world’s leading Food Services Retailer

707 views

Published on

A strategic digital transformation solution to enable enterprise wide solution for hosting customer facing websites for Fortune 500 restaurant chain to maintain brand consistency, cost savings while achieving speed to market.

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
707
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital Transformation – HCL’s implementation for world’s leading Food Services Retailer

  1. 1. Digital Transformation for world’s leading food services retailer TRANSFORMING WEB PRESENCE AND ENABLING BRAND STANDARDIZATION Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  2. 2. Key Customer Pain Points… Managing and ensuring a uniform web presence across geographies Marketing and brand teams worked in silos – hence not integrated No sharing of best practices or reusing of assets Efforts and time spent on Day-to-day campaign operations rather than on more strategic brand building initiatives A very complex web environment where creating, managing and hosting country specific websites was becoming very expensive Need for Standardized Web Presence enabling Brand Consistency 2 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  3. 3. Enter HCL… Proposed Solution HCL, with its vast experience in the areas of digital marketing and web experience came up with the ideal solution Digital Engagement Platform (DEP) …a one stop shop to address all the client challenges… Business Benefits Delivered Integrated Solution; Cost savings yielding economies of scale Speed to market - 60-80% reduction in time to market for new websites 30-40% reduction in time to market for content changes Flexibility and empowerment; Brand consistency Reduced development cost Enhanced and efficient sharing; Lower dependence on IT 3 Copyright © 2014 HCL Technologies Limited | www.hcltech.com
  4. 4. In this Case Study you will find.. The Digital Engagement Platform (DEP) is the client’s enterprise wide solution for hosting customer facing websites. It provides a framework for developing re-usable capabilities to engage all of the client’s markets and customers in a modern and consistent way across multiple countries using industry standard tools and technologies. The DEP solution was widely adopted across multiple geos and is currently operating in over 16+ countries in 9 languages including Arabic and Chinese. More countries plan to adopt the platform in the coming years. The solution today provides: Provides 50+ reusable components Attracts 9 million visits per month, and 77 million views per month Supports over 50 promotional and marketing websites Is used by 10 creative agencies across the globe CLICK TO FIND DETAILS ON HCL SOLUTION 4 Copyright © 2014 HCL Technologies Limited | www.hcltech.com

×