The Art of Social Strategy: Don't Waste Your Time on Social Media

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Slides from Workshop at the WIN Conference in Rome 2011. Introduction to the Art of Social Strategy and its base principles.

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  • Who are We?What do we do?What do we want to do?Are the answers the same in a social-based economy? Do we have clear answers?
  • Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.Authenticity  TrustDependability is a value showing the reliability of a person to others because of his/her integrity, truthfulness, and trustfulness, traits that can encourage someone to depend on him/her.Trust is a relationship of reliance. Trust is a prediction of reliance on an action, based on what a party knows about the other party. -Wikipedia
  • Policies for use and interactionMessages for internal and external useProduct / Service descriptionsTool kitsClient relations
  • Aligning social strategy with visionAligning social strategy with objectivesVoice for social and sustainability initiativesConnect those with similar interests / networksShare where they are presentEngage youth early
  • Does social capital share our passion?Identify Ambassadors (internal)Identify Advocates (external)New compentencies / CommunicatorsPrivate v. Professional
  • Identify Human Capital social roles influencers, advocates, connectors, hackers, followersEmphasize / Support face to face networkingProvide tools and training to empower individualsInvite CollaborationAlign the rules for digital sharing with the organizational rules. Understand where there is added value in sharing
  • Who is using the tools
  • Which tools
  • Which tools is your audience using, this evolves. Your content is key
  • Don’t make the mistake of trying to become something you are not, a technology provider. Use what is being developed, create partnerships for greater impact and allowing focus on strategy and what you are good at: content and impact.
  • Anchor must be own, then can link and cross link to create greater awareness
  • Engage in the conversation and provide channels for advocates to support in the best way they can
  • The Art of Social Strategy: Don't Waste Your Time on Social Media

    1. 1. The Art of Social Strategy<br />2011© Heidi Forbes Öste, 2BalanceU AB<br />Don’t Waste Your Time on Social Media<br />Presented by Heidi Forbes ÖsteGlobal Social Strategist@forbesoste #SocialStrategy<br />At WIN Conference, Rome 2011<br />
    2. 2. relating to SOCIETY:  relating to human society and how it is organized<br />relating to interaction of PEOPLE:  relating to the way in which people in groups behave and interact<br />living in a COMMUNITY:  living or preferring to live as part of a community rather than alone<br />offering opportunity for INTERACTION:  allowing people to meet and interact with others in a friendly way<br />relating to human WELFARE:  relating to human welfare and the organized welfare services that a community provides<br />SO·CIAL [ SṒSHƏL ] <br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    3. 3. B2B and B2C P2P<br />Business Strategy + Social Optimization + Social StrategySocial Tools<br />Traditional Leadership Engaged Authentic Leadership<br />Social Tools<br />WHAT IS SOCIAL STRATEGY?<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    4. 4. Developing and maintaining MUTUALLY beneficial and effective relationships<br />WHAT IS SOCIAL OPTIMIZATION?<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    5. 5. Strategy Revisted<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />Slide 5<br />Copyright © 2BalanceU AB. All rights reserved.<br />
    6. 6. Culture<br />Authenticity<br />Trust<br />Engagement<br />Transparency<br />Policy<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />Slide 6<br />Copyright © 2BalanceU AB. All rights reserved.<br />
    7. 7. YOUR NETWORK<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    8. 8. YOUR FUTURE<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    9. 9. YOUR STORY WITH CLARITY & CONTEXT<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    10. 10. CLARITY<br />clarity [ˈklærɪtɪ] : free from obscurity and easy to understand; the comprehensibility of clear expression<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    11. 11. CONTEXT<br />Context [ˈkɒntɛkst] :<br />frame of reference, relation, connection, determine relevance<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    12. 12. com·mu·ni·ty [kəˈmyunɪti ] of practice:<br />a group of people who share an interest, a craft, and/or a profession.<br />COMMUNITY<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    13. 13. co·op·er·ate  [kəʊˈɒpəˌreɪt] :<br />To work or act together toward a common end or purpose.<br />COOPERATE<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    14. 14. Reconnecting:Creating mutual value in your Connections<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    15. 15. THE RULES: ENGAGE AUTHENTICALLY & ADD VALUE<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    16. 16. Social Business Ecosystem<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    17. 17. Social Media Revolution 2011<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    18. 18. WHAT IS SOCIAL MEDIA?<br />“Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.”<br />-Brian Solis<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    19. 19. THE TOOLS: BE DYNAMIC<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    20. 20. WHERE?<br />User numbers<br />272,066,000<br />21,293,830<br />476,213,935<br />215,939,400<br />68,553,666<br />825,094,396<br />110,931,700<br />2,095,006,005<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    21. 21. HOW?<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    22. 22. WHERE CHANGES…<br />4 years<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    23. 23. HOW CHANGES<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    24. 24. DETERMINE BASELINE<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    25. 25. AUTHENTIC LEADERSHIP AND COMMUNITY<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    26. 26. ESTABLISHING THE PATH<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    27. 27. ENGAGEMENT: ARE YOU LISTENING?<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    28. 28. ENGAGEMENT: SHARING IS POWERFUL<br />2011 © Heidi Forbes Öste, 2BalanceU AB<br />
    29. 29. Heidi Forbes Öste<br />CEO and Founder<br />heidi@ForbesOste.com<br />Twitter: @ForbesOste<br />http://forbesoste.com<br />The Art of Social Strategy<br />20+ Years Experience Connecting People and Organizations usingSocial Optimization Strategy.<br />Advising on Social Media and Network Effectiveness<br />

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