Who are We?What do we do?What do we want to do?Are the answers the same in a social-based economy? Do we have clear answers?
Authenticity refers to the truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions.Authenticity TrustDependability is a value showing the reliability of a person to others because of his/her integrity, truthfulness, and trustfulness, traits that can encourage someone to depend on him/her.Trust is a relationship of reliance. Trust is a prediction of reliance on an action, based on what a party knows about the other party. -Wikipedia
Policies for use and interactionMessages for internal and external useProduct / Service descriptionsTool kitsClient relations
Aligning social strategy with visionAligning social strategy with objectivesVoice for social and sustainability initiativesConnect those with similar interests / networksShare where they are presentEngage youth early
Does social capital share our passion?Identify Ambassadors (internal)Identify Advocates (external)New compentencies / CommunicatorsPrivate v. Professional
Identify Human Capital social roles influencers, advocates, connectors, hackers, followersEmphasize / Support face to face networkingProvide tools and training to empower individualsInvite CollaborationAlign the rules for digital sharing with the organizational rules. Understand where there is added value in sharing
Who is using the tools
Which tools is your audience using, this evolves. Your content is key
Don’t make the mistake of trying to become something you are not, a technology provider. Use what is being developed, create partnerships for greater impact and allowing focus on strategy and what you are good at: content and impact.
Anchor must be own, then can link and cross link to create greater awareness
Engage in the conversation and provide channels for advocates to support in the best way they can
The Art of Social Strategy: Don't Waste Your Time on Social Media
Heidi Forbes Öste<br />CEO and Founder<br />heidi@ForbesOste.com<br />Twitter: @ForbesOste<br />http://forbesoste.com<br />The Art of Social Strategy<br />20+ Years Experience Connecting People and Organizations usingSocial Optimization Strategy.<br />Advising on Social Media and Network Effectiveness<br />