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Newsletters - SHRMF - 03/03/10


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Presentation given to SHRMF members on March 3rd, 2010 outlining the obstacles, benefits and tips for successful newsletters.

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Newsletters - SHRMF - 03/03/10

  1. 1. Newsletters in 2010 YES or NO?
  2. 2. Obstacles <ul><li>I have better/more important things to do </li></ul><ul><li>ROI? </li></ul><ul><li>Wheel reinvention </li></ul><ul><li>Boring </li></ul><ul><li>I’m not a writer </li></ul><ul><li>I’m not a graphic artist </li></ul>
  3. 3. Benefits <ul><li>Build relationships </li></ul><ul><ul><li>establish trust </li></ul></ul><ul><li>Squeaky wheel </li></ul><ul><li>Established organization </li></ul><ul><li>Stay connected with current fans </li></ul><ul><li>Share your passion </li></ul>Simon Payne
  4. 4. Making it Easier <ul><li>No pressure! </li></ul><ul><li>Collect ideas as you go along </li></ul><ul><li>It’s not a novel </li></ul><ul><li>Q & A </li></ul><ul><li>Bullet points </li></ul><ul><li>Numbered lists </li></ul><ul><li>Collect links </li></ul><ul><li>Ready-made templates </li></ul>
  5. 5. Who’s Your Audience?
  6. 6. Newsletter Formats <ul><li>Hard copy </li></ul><ul><li>Email attachment </li></ul><ul><li>Link to website </li></ul><ul><li>HTML </li></ul>
  7. 7. Hard Copy <ul><li>Pros </li></ul><ul><ul><li>Visible reminder </li></ul></ul><ul><ul><li>More likely read </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Cost </li></ul></ul><ul><ul><li>Longer time before delivery </li></ul></ul><ul><ul><li>Address issues </li></ul></ul>
  8. 8. Email attachment <ul><li>Pros </li></ul><ul><ul><li>Simple to deliver </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Size </li></ul></ul><ul><ul><li>Format </li></ul></ul><ul><ul><li>Simple to delete </li></ul></ul>
  9. 9. Website link <ul><li>Pros </li></ul><ul><ul><li>Simple and fast </li></ul></ul><ul><ul><li>Somewhat trackable </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Appeal (Organization for Bat Conservation) </li></ul></ul><ul><ul><li>Easy to delete </li></ul></ul>
  10. 10. HTML <ul><li>Pros </li></ul><ul><ul><li>Attractive content </li></ul></ul><ul><ul><li>Better response rates </li></ul></ul><ul><ul><li>Better layout options </li></ul></ul><ul><ul><li>Tracking abilities </li></ul></ul><ul><li>Cons </li></ul><ul><ul><li>Spam filters </li></ul></ul><ul><ul><li>Font issues </li></ul></ul><ul><ul><li>Downloading – size, connection-type </li></ul></ul>