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Social Media 101<br />Why do social networking sites matter to my business?<br />

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Superman vs. Mr. Incredible<br />Web 1.0<br />vs. <br />Web 2.0<br />

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Social Networking Sites<br />Facebook<br />Twitter<br />LinkedIn<br />YouTube<br />Ning<br />Flickr<br />My Space<br />FourSquare<br />Technorati<br />Digg, Del.i.cious, Reddit<br />Twitterfeed<br />Hootsuite<br />Ping.fm<br />Google Analytics<br />Online Communities<br />Online Tools<br />

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Power of Social Media<br />Corbett (2009) found out from Facebook’s Social Ad Platform percentages that there had been a 276.4% increase with people creating accounts ranging in age from 35 to 54 and a 194.3% increase among those 55 and older from June 18, 2008, to January 4, 2009. <br />

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Know Your Audience<br />Form a Social Media Strategy<br />Each Social Networking Site is Used in a Different Way<br />Create a Participatory Culture<br />Keep that Culture Engaged<br />Transparency<br />Replicating Reality<br />Complement traditional forms of communication and media<br />Social Media, for the most part, is not ready to replace traditional communication and media. <br />

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Creating a Participatory Culture and Measuring ROI<br />One of the main aspects of a participatory culture is that the participants must actually produce and not simply consume (Jenkins, 2006).<br />People can be aware of your social media presence without being engaged with it.<br />Many times using social networking sites can drive more traffic to your website.<br />Social capital is gained through active and effective social media communication.<br />Pay attention to your website’s referral traffic statistics, SNS analytics from Facebook, Hootsuite, and other tracking systems.<br />Don’t forget about the keyword search queries.<br />

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Is there a difference when using social media for nonprofit & for-profit companies?<br />Mission vs. Product/Service<br />Raise awareness<br />Can be used for recruiting<br />Both businesses should strive to create community and build relationships.<br />SNS should be used to stay relevant.<br />Complement traditional forms of communication<br />

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Main Items to Remember<br />Stay consistent with your social media presence<br />Keep your Target Audience in Mind<br />Be the content producer and consumer<br />Strive to Engage<br />