Employees of Nashville nonprofit organizations were addressed during Hands on Nashville\'s Volunteer Leadership Summit. Social media were discussed as important tools to use for promotion and engagement.
Power of Social Media<br />Corbett (2009) found out from Facebook’s Social Ad Platform percentages that there had been a 276.4% increase with people creating accounts ranging in age from 35 to 54 and a 194.3% increase among those 55 and older from June 18, 2008, to January 4, 2009. <br />
Know Your Audience<br />Form a Social Media Strategy<br />Each Social Networking Site is Used in a Different Way<br />Create a Participatory Culture<br />Keep that Culture Engaged<br />Transparency<br />Replicating Reality<br />Complement traditional forms of communication and media<br />Social Media, for the most part, is not ready to replace traditional communication and media. <br />
Creating a Participatory Culture and Measuring ROI<br />One of the main aspects of a participatory culture is that the participants must actually produce and not simply consume (Jenkins, 2006).<br />People can be aware of your social media presence without being engaged with it.<br />Many times using social networking sites can drive more traffic to your website.<br />Social capital is gained through active and effective social media communication.<br />Pay attention to your website’s referral traffic statistics, SNS analytics from Facebook, Hootsuite, and other tracking systems.<br />Don’t forget about the keyword search queries.<br />
Is there a difference when using social media for nonprofit & for-profit companies?<br />Mission vs. Product/Service<br />Raise awareness<br />Can be used for recruiting<br />Both businesses should strive to create community and build relationships.<br />SNS should be used to stay relevant.<br />Complement traditional forms of communication<br />
Main Items to Remember<br />Stay consistent with your social media presence<br />Keep your Target Audience in Mind<br />Be the content producer and consumer<br />Strive to Engage<br />