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Social media manager


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This Presentation gives an introduction on the skills and goals for a Social Media Manager. It also highlights the huge demand on this field.

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Social media manager

  1. 1. How To Become A Social Media ManagerPrepared and presented byHiba Bou Ajram
  2. 2. Course Outline Session 1: Introduction On How To Become A Social MediaManager Session 2: General Concepts and Terms Session 3: Twitter Techniques and Tactics Session 4: LinkedIn Session 5: Facebook for Business Session 6: Blogging Session 7: Understanding HTML and RSS Session 8: Search Engine Optimization Session 9: Case Studies Session 10: Social Media Ethical Issues Session 11: Prove Your Knowledge
  3. 3. Session 1: Introduction On How To Become a SocialMedia ManagerSession 1 ObjectivesRealize the importance of the role of a Social Media ManagerUnderstand the Goals of a Social Media ManagerUnderstand the skills needed to Become A Social Media ManagerGet to know the tools used by a Social Media ManagerConclude that not everyone can be a Social Media Manager
  4. 4. What Is A Social Media Manager• A Social Media Manager is a person who helpsothers in promoting themselves, theirbusiness, or their products using the socialmedia network.
  5. 5. Why Do We Need More Social Media Managers?• According to Inc. Magazine 91% of all business inUSA attempted to use social media to promotethemselves.• Experts are estimating that the demand for socialmedia managers will be 1000 to 1• This means that the current supply cant meet theDemand
  6. 6. Why is this Huge Demand• Over 50% of the world’s population is under 30• The Yellow Page is dead• Few people read newspapers• Radios have been replaced by satellite radios• Facebook tops Google for weekly traffic• What happens in Vegas stays in Facebook, Twitter, Youtube …• Kindergartens are learning on iPads• 95% of companies using social media for recruiting useLinkedIn• 34% of bloggers post opinions and reviews about brands andproducts
  7. 7. Why is this Huge Demand• Even Babies are being named Facebook, Google,Hashtag, Like, and even @ !!!
  8. 8. How Much Do You Get Paid• According to PayScale, in USA, Social MediaManagers are getting paid between 24,891$and 70,012$ annually and 41,320$ in Qatar
  9. 9. Social Media Manager Goals• Brand someone, a business, or a product• Build a large fan base of potential clients• Build a quality email list• Drive large amount of traffic to your website
  10. 10. So, You Want To Be A Social MediaManager?To Qualify you must:• Understand The Business Goals• Develop Knowledge About The Social Network• Develop An Online Strategy• Engage With Customers• Analyze Data• Know The Tools That Make You Efficient• Have Knowledge About Search Engine Optimization• Have The Ability To Write And Think At The Same Time• Have The Desire And Ability To Keep Up• Have The Passion To Succeed
  11. 11. Understand The Business Goals• Creating goals and metrics will help ensure that thetime and resources your organization invests insocial marketing are well spent.• Goals for your social campaigns must be SMART.• Goals will need to be revised periodically based onthe results of your campaigns.
  12. 12. Develop Knowledge About The Social Network• Understand how that network works.• Be certain your audience can be found on thisnetwork• Understand the demographics of your audience.
  13. 13. Develop An Online Strategy• Who are you targeting with your socialmarketing?• How can you deploy social marketing tactics formeasurable success?• What goals or objectives do you want toaccomplish?
  14. 14. Develop An Online Strategy
  15. 15. Engage with customers• Respond to comments andinquiries on social sites ordelegate them to other membersof the team such as HR, sales,customer service, etc.• Begin conversations by sharingtheir content, asking themquestions, requesting feedbackand of course, delivering usefulcontent.
  16. 16. Analyze Data• As you begin to execute your strategy via various online tactics, you mustset key metrics to evaluate the effectiveness of the campaigns.• The data collected will help determine how to revise and improve itseffectiveness.• For Example, a social media manager will review a business’ GoogleAnalytics and a Facebook Analytic on a regular basis. This data allows asocial media manager to know if the current content is effective.Depending on these results, he may need to rewrite content, add new pagesand photos, or completely change the way the existing website andFacebook page currently look.
  17. 17. Knowledge About Search EngineOptimizationHTML• You have to immerse yourself into an html writingprocess.• Understand what search engines are looking forwhen crawling your website for keywords.Keyword Analysis• Without a keyword strategy, your SEO efforts will gonowhere.• Look for all the related terms used to find a product,service, information, etc.
  18. 18. Knowledge About Search EngineOptimizationOn-Page SEO• On-page SEO refers to elements of your own website thatneed to be optimized• Some of the important elements include: page titles, body,text, title tags, meta descriptions, alt tags on images, andmore.Off-Page SEO• Off-page SEO refers to inbound links to your site with anchortext.<a href=""target="_blank">social media</a>.• Inbound links are very important for your SEO efforts, asthey give search engines votes of confidence that your site isproviding quality content.
  19. 19. Know The Tools That Make You Efficient• There are a number of tools available to thesocial media manager.• Understanding the way these tools work isessential to your success.
  20. 20. TweetDeck• Free Software• Allows you to connect across Twitter, Facebook, MySpace, LinkedIn,Foursquare and Google Buzz.• You can update all or just a few with the same status at one time.• The design is clean, user friendly and even makes some networksmore fun.• TweetDeck is best at managing Twitter accounts. It makes theexperience more customizable by organizing feeds, mentions,messages and searches across columns.• TweetDeck is probably best when dealing with four or five accountsat a time (whether that be all Twitter accounts or a mix of the othernetworks it supports).
  21. 21. TweetDeck
  22. 22. CoTweet• Is an excellent tool for small businesses or divisions of larger businessesthat spread social media duties among team members• Allows updates and follow-up messages to be assigned to specific socialmedia managers.• It has an OnDuty status, which notes who is responsible for social streamsat a certain time.• The person on duty can receive e-mails when something needs to be actedon, freeing him or her up to go to meetings or take calls while remainingaware of social media activity.• It supports Twitter and Facebook and recently launched an iPhone app.• The Standard edition is free and allows up to six Twitter accounts. TheEnterprise version costs $1,500 a month but you can request a free demo.
  23. 23. CoTweet
  24. 24. HootSuite• Supports small to medium-sized businesses that have one or two dedicatedsocial media managers.• Its free version allows you to add five networks and supports Facebook,Twitter, LinkedIn, Foursquare, MySpace, PingFm and WordPress.• Best for actively-managed accounts because its design focuses on streams,which are housed in customizable tabs.• Provides a follower’s bio along with links to his or her social media profiles.• Create lists of followers you want to keep a closer eye on and increaseengagement with.• Paid subscriptions offer Google Analytics integration and unlimitedinsights.• Pricing starts at $5.99 a month and maxes out at $1,998.99 a month.
  25. 25. HootSuite
  26. 26. Spredfast• Built for agencies managing social media for several companies• Its biggest advantage over other SMM tools is analytics.• Measurement is determined by the amount of content distributed,how many people were reached and whether the intended audiencewas engaged.• Spredfast integrates analytics from clicks by tracking links as well asdata from each social network.• Analyzed information is formatted in presentation-ready graphs,which is ideal for agencies bringing clients up to speed on outreachprogress.• Most useful is Spredfasts benchmarking feature. Managers cancompare social campaigns to other strategies in the industry or tothe same type of campaign as it was run in another industry.• These first class analytics come with a hefty price tag; Plans rangefrom $12,000 to $1 million a year.
  27. 27. Spredfast
  28. 28. Engage121• Suitable for franchise companies looking to maintain consistent messagingwhile giving local branches a hand in social media strategy.• The tool is incredibly customizable and can support just about any site witha social presence.• Corporate managers can create a company-wide promotion message anduse mail merge to broadcast it with a local store’s name and address.Permissions may be set to allow a branch to approve a message fromcorporate before it is distributed to area followers, maintaining a local voiceand brand consistency at the same time.• It also gives managers total control over what types of messages they see.Just underneath each message is an engagement button. When clicked, avery user-friendly interface pops up where managers can easily respond tofollowers’ messages or start conversations with social media influencers.• Pricing also varies with business needs. It ranges from $25 to thousands per month.
  29. 29. Engage121
  30. 30. The Ability To Write And Think At TheSame Time• Think before you tweet• Know when to post promotional content andwhen to share content customers want to engagewith.• Know what the competitors are posting andwhat you need to do to differentiate yourselffrom your competitors.• Know how to write. Use proper Englishgrammar and punctuation. Choose your wordscarefully.
  31. 31. Creative Design• First impressions count, and they are part of thebranding experience.• It is important that a social media manager hasan eye for creative design.
  32. 32. The Desire And Ability To Keep Up• Every day there is something new in the world of social.Something different is trending.• Sites are re-designed and features come and go almostdaily.• The best social media managers can keep up.
  33. 33. The Passion To Succeed• Have passion for the work you are doing.• Have passion for the brand you represent.• Have passion for engaging with customers (evenwhen they are complaining about something).• Have passion to succeed in every post you make.
  34. 34. The Role of a Social Media Manager• He/She is the front line of customer service• He/She can pick up communications from existing orpotential customers in real time and feed them to theappropriate person.• He/She must keep an eye out for any potentially damaging orincorrect information that is being posted by others.• He/She must be able to spot opportunities as they arise, plantseeds and connect with the right people.• He/She can deliver content, build links, network and translatedigital information from the online community.
  35. 35. Conclusion• Whoever says that a Social Media Manager justplays around is wrong!• There is a lot more complexity to building,maintaining and growing a successful onlinepresence than just “Facebooking” or using the“Twitter” a few times a week.• Social Media Managers are the key contributors inimproving customer satisfaction, relationships, andengagements. They are now a primary source ofrevenue for a business.
  36. 36. AssignmentDig out the mostused Social MediaManager Tools andget to know thembetter.
  37. 37. ResourcesGo To Course Outline