1. EnlightenEducate Expand Everyone Empathic
Emerging Elementary Entertaining Enrich Enjoyable
Essential Engage Exciting Empower
Electronic Enable Using 2.0 Technologies in Libraries
Equality Embedded Embrace Energetic Enchanting
Encourage Everything Evolving Everlasting
Helene Blowers
Director of Digital Strategy
Columbus Metropolitan Library
LibraryBytes.com

2. Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Endangered?

3. http://www.youtube.com/watch?v=pMcfrLYDm2U
http://www.youtube.com/watch?v=fhnWKg9B2-8
http://www.youtube.com/watch?v=QeoKQbT8BKs

5. http://www.personoftheyear.be/

6. August 07

8. http://www.flickr.com/photos/popoever/234877734/

9. The spring of 2006 will go down as a curious
moment in (time when) the mainstream-media
steamroller caught up with a bona fide cultural
phenomenon, then flattened it into a cliché
before the average person knew what all the
fuss was about. That's ironic, because the fuss
was about the average person--that is, his or her
participation in what's known as quot;social
media,quot; quot;social networking,quot; quot;user-generated
content,quot; the quot;live Web.quot;
June 06
The Network Unbound, Fast Company June 2006

14. http://my.nytimes.com/

15. http://www.fastcompany.com

16. Dec 07

17. “The central idea of (Web 2.0 technologies) is harnessing
collective intelligence.” - Tim O’Reilly, O’Reilly Media

18. “Web 2.0 generally refers to a second generation of
services available on the WWW that lets people
collaborate and share information online.” - Wikipedia.com
Shared Pictures =
Shared Videos =
Shared News =
Shared Bookmarks =
Shared Knowledge =
Shared Everything =

19. Web 2.0 Communities
Niche communities

21. It’s about ….

22. http://www.darienlibrary.org

23. http://www.darienlibrary.org/directorsblog/

24. http://www.myhamilton.ca

27. http://pikespeakld.ning.com/

28. http://minthillstitchin.blogspot.com

29. It’s about ….

30. http://www.acpl.lib.in.us/

31. http://www.flickr.com/photos/acplinfo/tags/dayinallencounty2007/

32. http://booklovers.pbwiki.com

33. http://www.hclib.org/pub/bookspace

34. http://www.40families.org/

35. http://www.flickr.com/photos/40families/

37. http://kids.columbuslibrary.org

38. http://www.pictureaustralia.org

39. It’s about ….

40. http://www.aadl.org

41. Legend of Zelda Twilight princess - nintendo

42. http://libwww.library.phila.gov/blog

43. http://libwww.library.phila.gov/blog

44. http://blog.spl.org/yablog/

45. It’s about ….

46. http://loudounpedia.wetpaint.com

47. http://cat.danburylibrary.org

48. “Conspiracy” tag results

49. https://catalog.hclib.org

51. http://www.westernspringshistory.org/

52. http://www.westernspringshistory.org

53. http://www.wikinorthia.net.au/

54. It’s about ….

55. www.myspace.com/libraryloft

56. www.myspace.com/libraryloft

58. http://www.nypl.org/rss/

59. NYPL Newsfeed
Personalized Netvibes.com page

60. The Second Life Library 2.0

61. InfoIsland @ Second Life

62. Library 2.0 staff meeting
From Flickr pool: http://www.flickr.com/groups/secondlifelibrary/pool/

63. Adult Second Life Library project:
http://infoisland.org/

64. It’s about ….

65. http://www.plcmc.org/online/Ask_a_Librarian

66. Buddy List

67. http://www.hclib.org/teens/MySpace/AddCatalogsearch.cfm

68. http://www.myspace.com/hennepincountylibrary

74. http://www.columbuslibrary.org

75. http://www.plcmc.org/Catalog/plugins.asp

76. It’s about ….

77. New Jersey Libraries- 3 Reasons
http://www.njlibraries.org/

79. http://www.hclib.org/pub/bookspace/hpphotos.cfm

80. http://www.flickr.com/photos/hennepincountylibrary/888211903/

81. http://kids.columbuslibrary.org

83. http://www.plcmc.org/fotofun/default.asp

84. http://www.plcmc.org/fotofun/

85. Jessica, University City Library member since
2001

86. http://teens.denverlibrary.org/media/youtube.html

87. http://teens.denverlibrary.org/media/youtube.html

88. http://teens.columbuslibrary.org

89. It’s about ….

90. Enlightening Expanding Communities Energetic
Empowering Individuals Enabling
Equality Engaging users Embedded Embracing Enchanting
Encouraging participation… etc.

91. http://www.flickr.com/photos/toddography/12034661/

92. It’s about ….

96. What can
you do to
continually
keep up
with
changes ?

97. Player [pley-er] noun
1. a person or thing that plays.
2. one actively involved especially in a competitive
field or process.

98. Become a “Knowledge Player”:
15 minutes a day

99. Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs

100. http://explorediscoverplay.blogspot.com

101. Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Photo by Uma B. - Flickr

103. Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Create a learning
blog
Photo by Lemonade Dusk- Flickr

104. http://www.web2learning.net

105. Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Create a learning
blog
PLAY!!!!!
Photo by Bukutgirl - Flickr

106. Don’t know where to start?

107. http://plcmclearning.blogspot.com

108. Week 1: Introduction
Week 2: Blogging
Week 3: Photos & Images
Week 4: RSS & Newsreaders
Week 5: Play week
Week 6: Tagging & Folksonomies
Week 7: Wikis
Week 8: Online applications & tools
Week 9: Podcasts, Videos & Downloadable
audio
+ 1 month of extra exploration time.

110. Understanding 2.0 using 1.0

111. 8 Steps to Marketing 2.0
1
Learn about
social
media

112. 8 Steps to Marketing 2.0
2
Participate &
join the
conversation
http://www.flickr.com/photos/annabelb/25488751/

113. 8 Steps to Marketing 2.0
3
Develop a
2.0
marketing
plan
http://www.flickr.com/photos/laughingsquid/463805061/

114. 8 Steps to Marketing 2.0
4
Create
social
celebrations
http://www.flickr.com/photos/seraphimc/1340792910/

115. 8 Steps to Marketing 2.0
5
Help your
library
content
travel
http://www.flickr.com/photos/araleya/2048088388/

116. 8 Steps to Marketing 2.0
6
Play with
multimedia
http://www.flickr.com/photos/komshiki/331788762/

117. 8 Steps to Marketing 2.0
7
Learn as
you go &
track
success
http://www.flickr.com/photos/44049217@N00/1491746420/

118. 8 Steps to Marketing 2.0
8
http://www.flickr.com/photos/skycaptaintwo/583749159/

119. 8 Steps to Marketing 2.0
1
Learn about
social
media

120. 8 Steps to Marketing 2.0
2
Participate &
join the
conversation
http://www.flickr.com/photos/annabelb/25488751/

121. 8 Steps to Marketing 2.0
3
Develop a
2.0
marketing
plan
http://www.flickr.com/photos/laughingsquid/463805061/

122. 8 Steps to Marketing 2.0
4
Create
social
celebrations
http://www.flickr.com/photos/seraphimc/1340792910/

123. 8 Steps to Marketing 2.0
5
Help your
library
content
travel
http://www.flickr.com/photos/araleya/2048088388/

124. 8 Steps to Marketing 2.0
6
Play with
multimedia
http://www.flickr.com/photos/komshiki/331788762/

125. 8 Steps to Marketing 2.0
7
Learn as
you go &
track
success
http://www.flickr.com/photos/44049217@N00/1491746420/

126. 8 Steps to Marketing 2.0
8
http://www.flickr.com/photos/skycaptaintwo/583749159/

127. Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Evolving!

128. http://www.youtube.com/watch?v=ZblrRs3fkSU
Laura B. Cohen, Web Support Librarian, University at Albany, SUNY.

129. Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging … Evolving

131. 2.0 isn’t a thing, it’s a …

132. Questions

133. Helene Blowers
www.LibraryBytes.com
hblowers@plcmc.org