I grant permission to the Hennepin County I hereby authorize the Columbus Metropolitan
Library the right to use depictions and Library to use, re-use, and/or disclose, without
reproductions of my photograph or portion compensation to me, this image for appropriate
thereof, including electronic formats, for non- Library purposes, including publicity, marketing,
commercial purposes. advertising, fund-raising, and/or promotion of the
Library and its various programs.
This photograph is my creation, and I have the
right to grant this permission and the consent of I understand that the Library may use this in
the individual(s) featured. various media, including but not limited to
mailings, brochures, television, video, film, e-
I also understand that I will not receive mails, the Library's website, and any other print,
compensation in any form for the use of my broadcast, or electronic media. I further
likeness in the photograph. understand that such use may cause my image
to appear in newspaper articles or television or
I do hereby certify that I am over 13 years old. radio, or Internet news stories. I waive any right
to inspect or approve any material in which the
Further, I release Hennepin County from all Library may eventually use this image.
claims of any kind arising from such production,
use, distribution or broadcasting of the I hereby release the Library from any and all
photograph. liability related to or resulting from the use and
dissemination of this image.
I give this consent voluntarily.
I understand that my agreement to this
authorization and release is voluntary.
It is important to remember that "viral" is not about
the brand ... it is actually about the users -- about
me and you. If I forward a "viral" piece I will do so,
because it says something to you about ME. It
provides me with SOCIAL CURRENCY."
- Gavin Heaton
Always remember …
The best way to get
customers to market
is to allow them
to promote you