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Internet Industry - CASE STUDY ON INTERNET MONEY MAKERS

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Internet Industry - CASE STUDY ON INTERNET MONEY MAKERS - Catcha.com

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  • hi I am from Hyderabad, n currently doin my MBA, I just found that your slide was useful for my project, hence can you plz mail a copy of it to my email.

    my email is : nav_vasireddy@yahoo.com

    thankas in advance..<br /><br/>
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Internet Industry - CASE STUDY ON INTERNET MONEY MAKERS

  1. 2. History of <ul><li>Started in June 1999 ( formed 3 portals) </li></ul><ul><li>December 1999, Malaysia Launched </li></ul><ul><li>April 2000, List Stock in SGX </li></ul><ul><li>June 2000, Reaches 500,000 members </li></ul><ul><li>July 2001, Form Partnership with Pacific Internet </li></ul><ul><li>August 2001, Form Partnership with China.com </li></ul><ul><li>June 2002, Juice magazine launched in Malaysia </li></ul>
  2. 3. What does do ?? <ul><li>Search Engine </li></ul><ul><li>Provide current news of that particular country </li></ul><ul><li>Provide chat forum </li></ul><ul><li>Provide email </li></ul><ul><li>Provide discussion topics </li></ul><ul><li>Provide advertisement </li></ul>
  3. 4. <ul><li>Aims </li></ul><ul><li>“ Remain the leading network of localised portal in that particular region” </li></ul><ul><li>Strategy </li></ul><ul><li>“ Focusing on local search, local content and local communities” </li></ul>
  4. 5. Revenue ?? <ul><li>Online Advertisements </li></ul>
  5. 9. Revenue ?? <ul><li>Online Advertisements </li></ul><ul><li>Publishing (magazines) </li></ul>
  6. 11. Revenue ?? <ul><li>Online Advertisements </li></ul><ul><li>Publishing (magazines) </li></ul><ul><li>Subscription Revenue </li></ul><ul><li>Events </li></ul><ul><li>MY: Starlight Cinemas </li></ul><ul><li>SG: Stella Artois Cinemas </li></ul>
  7. 12. Revenue ?? <ul><li>Online Advertisements </li></ul><ul><li>Publishing (magazines) </li></ul><ul><li>Subscription Revenue </li></ul><ul><li>Events (eg: Starlight Cinemas) </li></ul><ul><li>Sponsors </li></ul>
  8. 14. Revenue ?? <ul><li>Online Advertisements </li></ul><ul><li>Publishing (magazines) </li></ul><ul><li>Subscription Revenue </li></ul><ul><li>Events (eg: Starlight Cinemas) </li></ul><ul><li>Sponsors </li></ul><ul><li>Sponsorship revenues (eg: pay for keyword) </li></ul><ul><li>Shareholders </li></ul>
  9. 15. Vs Yahoo ! <ul><li>ADVANTAGE: </li></ul><ul><li>Provide local news that are catered for that particular country. (eg: Language) </li></ul><ul><li>It provides a more geographical information </li></ul><ul><li>It has other resources (eg: Events) </li></ul><ul><li>Advertisements are meant for that specific country </li></ul>
  10. 16. Vs Yahoo! <ul><li>DISADVANTAGE: </li></ul><ul><li>Has less Information in the Search Engine </li></ul><ul><li>Less well known to the rest of the world (eg: USA) </li></ul>
  11. 17. Future Innovation of <ul><li>Establish Catcha portals in Thailand and Philippines </li></ul><ul><li>Organize more Events throughout S.East Asia </li></ul><ul><li>Lastly, set up Catcha portal in China </li></ul>
  12. 18. The End !! <ul><li>Questions ??? </li></ul>

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