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How to Build the Perfect Facebook Fan Page


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Every day, over 150 million people in the US visit Facebook to connect with friends and their favorite businesses, brands and organizations. Creating a Page for your business is the first step to building lasting conversations with your customers on Facebook. And it’s fast, easy and free!

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How to Build the Perfect Facebook Fan Page

  1. 1. How to Build the Perfect Facebook Fan PageWith Facebook’s recent changes to the layout of fan pages (aka business pages, aka brandpages), has come the opportunity for those with creativity to design a much more compelling andfully branded page.Reasons Why Your Business Should Have a Facebook Fan Page.A Facebook Fan Page or a Landing page no doubt gives your business a professional image.Now a days Facebook Fan Pages are not only for Big Fish’s out there in the market but also forsmall business like entrepreneurs, freelancers etc.Here are the reasons- You can have a large number of Fan base. This makes fan pages especially valuable for Facebook users. It’s free. It gives you a platform to interact and get feedback from your target audience, because like a user profile, you can update your fans with statuses that will appear in the news feed. You can promote events. It’s an SEO boost. Facebook is currently the second most popular site on the Web according to Alexa. You can customize the design using FBML, Facebook’s version of HTML. Check out the Static FBML app for more. You can create brand advocates. You can easily promote it with tools provided by Facebook.
  2. 2. The Facebook Pages Insights analytics tool gives you useful information about your fans and their interactions. You can build a community for your clients and prospects. It’s another funnel to your website. You can add unlimited photos and videos.The Perfect Fan Page Gives A Perfect Edge To Your BusinessIn this article, I will briefly discuss each of the Page areas. These are the areas where I thinkPage owners should focus their attention.The Page areas are: Profile Picture; Left-column Navigation; About Box; Likes — Page Favorites; Photostrip; Wall (Custom Tabs).The above Page areas are great for visual branding.The Perfect Fan Page integrates all these elements to create a focused and compellingpresentation of the brand.The Profile PictureThe Profile Picture, at the top left corner of your Page, functions as your “logo,” your primarybranding element.The maximum size allowed for the Profile Picture is 180w x 540h pixels. It is advisable to utilizethe full allowed width, but how tall you make the Profile Picture depends on what you want it toconvey.
  3. 3. Your Profile ThumbnailYour Profile Picture thumbnail is the icon that displays next to your Page posts and your Postson other Pages, when you comment as your Page.You should edit the Profile thumbnail so that its composition reflects good visual branding. Bydefault, Facebook reduces your Profile Picture and selects a 50 x 50 pixel section for yourthumbnail, but you can edit this to improve it.
  4. 4. Editing your Thumbnail: Mouse over your Profile Picture and click on the “Change picture”link that appears in the top-right corner of the image. Click the “Edit thumbnail” link below the right thumbnail”image in the “Profile picture” screen. As it says, click and drag the image until it looks good toyou. Click “Save” and you’re done!Custom TabsYou should keep in mind the following when creating your custom tab: • Does it fit into the overall visual branding of the Page? • Does it utilize technology that will work on all modern browsers and platforms? • If it’s a fan-gated “Reveal” tab (where non-fans are shown different content than fans), gated fans is the offer sufficiently enticing to en encourage visitors to Like your Page? eHere are a couple examples of creative and effective custom tabs:
  5. 5. Don’t Neglect Your Navigation!Page admins were dismayed when Facebook, as part of its new Page layout, moved the blue-tabnavigation from the top of the Page to the left column below the Profile Picture.The left-column navigation, however, turned out to be a great improvement on those toptabs, allowing tab names of up to 36 character , and displaying the application icon for each tab.Because the navigation is now part of the visual branding , it means admins should use thenavigation wisely, ordering the tabs by importance, and create custom iFrame tabs with customicons to replace those dreary gray Static FBML tabs.Navigation Editing: Click the “Edit” link just below the navigation, then click the “x” next toeach tab to remove it from the navigation — this hides it; it doesn’t delete it — or click on a tabto drag it to a different place in the order .Keep Your Navigation Pruned and Visually ConsistentBecause icons now accompany your tab names in the navigation, admins should make sure theicons fit into the overall visual-branding scheme. Here are some good examples, using icons toreinforce tab subjects and visual branding. Also, make sure that your tabs are ordered byimportance and that tabs with old or expired content are hidden.
  6. 6. The Likes — Your Page’s FavoritesYour favorited Pages appear in the left column just below your Fan Count. These are other Pagesthat your Page has Liked, not your Personal Profile, either by your having clicked “Add to mypage’s favourites” link that appears on all Pages (what’s with the British spelling?), after theLikes section in the left column, or by your having Liked another Page while using Facebook asyour Page rather than your Personal Profile (a new feature).The five Pages that are displayed are pulled from a pool which can you administer. Adminsshould see this as an opportunity to promote other Pages with which they are associated, andcurate this section accordingly.Editing the Likes area: Click the “Edit page” button in the upper right of your Page, click“Featured”, click “Edit featured likes”. The popup box will show you all your Page’s favorites;tick the checkbox next to each to include it in the featured Likes area.The About BoxAfter the new Page layout change, the About box actually disappeared for a couple weeks, andeveryone thought it had been removed. But then it reappeared.Use this left-column box to display a little info about your Page or your brand. There are 78characters displayed (includes spaces) and a total of about 240 characters, visible after the userclicks the “More” link.How we at can make your Business Go Sky High.We at helps you to give your business the kind of success which you want toachieve. We helps you in the creating a professional side banner, Reveal page with customerwording and choice of graphic with a clear call to action and Landing page with 5 choices toshow your fans when they “like” your page. The kind of access we can give to your businesswith an awesome Fan page is according to me the best out there in the market.So don’t let yourbusiness suffer because of no landing page. Try our service and you can get your business Rockn Roll’…