A keynote presentation given by Gary Hayes, Exec Producer ABC TV Multi Platform at the Media 140 Conference in Perth on 26 Apr 2012. Looks at the challenges and opps for broadcasters in a social, mobile and parallel device use world.
Post with full talk transcription here http://www.personalizemedia.com/the-hybrid-media-challenge-broadcasters-vs-the-forces/
Original plan - changed due to reduced timings...
Reaching connected audiences across their multi platform universe. Showcasing ABC’s multiplatform strategies in engaging with users beyond the desktop.
• Joining Media – Social TV and 2nd Screen Experiences
• Multi Channel storytelling 2.0, the social transmedia narrative
• A guide to geo-social & situated entertainment. Augmenting Reality, the digital world mapped to our real world