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Marketing Opportunities in Social Virtual Worlds

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Marketing Opportunities in Social Virtual Worlds

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A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008.

Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory

A presentation by Gary Hayes to the Advertising and Marketing Summit Conference in Sydney on 22 July 2008.

Marketing Opportunities in Social Virtual Worlds
• Engaging with consumers in social and game virtual worlds
• Overview of the explosive growth of casual worlds and latest business models
• Insight into popular worlds including Second Life, Habbo, Google Lively and DIY Virtual Worlds.
Gary Hayes :: Head of Virtual World Development :: The Project Factory

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Marketing Opportunities in Social Virtual Worlds

  1. 1. Marketing Opportunities in Social Virtual Worlds Advertising and Marketing Summit 2008 Marketing Opportunities in Social Virtual Worlds Gary Hayes, Head of Virtual Worlds, TPF and Director LAMP@AFTRS gary@personalizemedia.com - www.personalizemedia.com - www.theprojectfactory.com - lamp.edu.au

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