The Communications Trinity - PR, Content & Marketing

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PR, Digital Marketing and Content Creation have existed happily by themselves for a while now. However, when visualised as an integrated digital offering that overlap each other, they are not just easier to understand, they are also easier to deliver too.
I hope you find this document useful. If so, please let me know.

Hayden Sutherland
hayden@idealinterface.co.uk

Published in: Business, Technology
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The Communications Trinity - PR, Content & Marketing

  1. 1. © Ideal Interface Ltd The Communications Trinity An integrated approach Hayden Sutherland 9 September 2013
  2. 2. © Ideal Interface Ltd PR, Digital Marketing and Content Creation… … have existed happily by themselves for a while now. However, when visualised as an integrated digital offering that overlap each other, they are not just easier to understand, they are also easier to deliver too. I hope you find this document useful. If so, please let me know. Hayden Sutherland hayden@idealinterface.co.uk
  3. 3. © Ideal Interface Ltd PR Public relations is the practice of managing the spread of information between an individual or organization and the public PR
  4. 4. © Ideal Interface Ltd Content Creation This the act of writing copy and producing assets that communicate information for others to watch, hear or read. The aim is for the consumer of the content to have a mental reaction (e.g. have a better understanding) and/or a physical one (e.g. make a purchase). Content Creation
  5. 5. © Ideal Interface Ltd Digital Marketing The tasks of acquiring & retaining customers via digital channels. Utilises disciplines such as: Pay-Per-Click, Search Engine Optimisation, Online display & Social Media. Digital Marketing
  6. 6. © Ideal Interface Ltd Content Marketing Brings together the two disciplines of content creation and digital marketing to extend the reach and amplification of the message using not just paid media, but owned (e.g. website) and earned (social / word- of-mouth). Digital Marketing Content Creation
  7. 7. © Ideal Interface Ltd The Communication s Trinity The integration of three overlapping skills & disciplines that can: 1. Create & communicate the message 2. Optimise it over time. PR enables the Content Marketers to gain reach and influence across multiple channels to maximise the message. PR Digital Marketing Content Creation
  8. 8. © Ideal Interface Ltd But… communication s are nothing without insight The use of data collected from online measurement tools provides knowledge about what works online (and sometimes more importantly, what doesn’t). Optimised communications from insight such as social media analysis and website analytics. PR Digital Marketing Content Creation Analytics
  9. 9. © Ideal Interface Ltd Analytics And at the centre sits… Search Engine Optimisation PR Digital Marketing Content Creation The intersection of these is where SEO sits. Leveraging the benefit of all three.ate & communicate the message
  10. 10. © Ideal Interface Ltd About Us Ideal Interface are a digital strategy & eCommerce consultancy based in Glasgow Scotland. We work for great brands, both large and small, to make the most of their online presence via the use of: analysis, technology, user experience, creative and marketing. Hayden Sutherland 0780 1341955 hayden@idealinterface.co.uk www.idealinterface.co.uk

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