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attracts the IT dollar: iStart’s annual investment survey shows the mid-market is investing in mobile
business intelligence while small business is doing more with less in the cloud…
After several years of flat ICT spend the major driver of ICT
investment, particularly in the mid-market, is mobilising business
data into the hands of management.
While the mid-market is forecasting an 15 percent increase
in investment, overall spending is predicted to grow by just
1.3 percent to NZ$363 million the results of iStart’s 2013 ICT Investment
Intentions Survey show.
Mobile apps and mobile devices for staff are again amongst the most
popular investment area with 49 percent of organisations planning to buy
devices for management and staff. This is understandably matched with a
significant increase in plans to invest in mobile applications. Smartphone apps
are planned by 39 percent of respondents, up from 25 percent in 2012.