Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The lean-hardware-financing

62,776 views

Published on

An overview of where is the money when it comes to building a hardware startup.

  • There is a REAL system that is helping thousands of people, just like you, earn REAL money right from the comfort of their own homes. The entire system is made up with PROVEN ways for regular people just like you to get started making money online... the RIGHT way... the REAL way. ★★★ http://t.cn/AisJWUCf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Real people just like you are kissing the idea of punching the clock for someone else goodbye, and embracing a new way of living. The internet economy is exploding, and there are literally THOUSANDS of great earnings opportunities available right now, all just one click away. ●●● http://t.cn/AisJWCv6
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • There is a REAL system that is helping thousands of people, just like you, earn REAL money right from the comfort of their own homes. The entire system is made up with PROVEN ways for regular people just like you to get started making money online... the RIGHT way... the REAL way. ♣♣♣ http://ishbv.com/ezpayjobs/pdf
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Follow the link, new dating source: ❤❤❤ http://bit.ly/2F90ZZC ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area is here: ❤❤❤ http://bit.ly/2F90ZZC ❤❤❤
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The lean-hardware-financing

  1. The Lean Hardware Startup FINANCING #LeanHW Cyril Ebersweiler Benjamin Joffe
  2. Cyril Ebersweiler / 希雷 / シリル Partner/ Founder Mentor / Speaker Investor - Software +50 Investor - Hardware +43
  3. 2014: year of hardware?
  4. 0 HW BACKERS 200,000 6 4.5 100,000 3 93,870 2.09 50,000 1.5 1.33 19,181 0 HW PROJECTS 2011 HW PROJECTS % 1.57 248 121 0.46 0.59 2012 2013 0 2 365 0 0 195,449 5.83 150,000 0 0 HW BACKERS % 1.5 1 0.5 0 365 Projects (1.5%) 195,000 backers (6%) >2x in 1 year!
  5. 2x Startups First half 2013> Total 2012 HW Funding TOTAL $M 500 446 375 250 209 125 94 52 0 2012 2013 (RR)
  6. Life of a Hardware startup 1. Concept 2. Minimum Functional prototype (MFP) 3. Complete Functional Prototype (CFP) 4. Design-for-Manufacture (DFM) 5. First factory run (FFR) 6. Retail
  7. How fast can you get to market? (every $$$$ matters)
  8. Lean Hardware Rules From Prototype to Production “No hardware plan survives contact with a factory” 1.Design with the right components 2.A prototype is ready when it can be manufactured 3.Your factory is your most important partner 4.Be memorable 5.Pick the right business model # "$$ "# ! #&% %
  9. Life of a Hardware Startup CONCEPT MFP CFP DFM FFR RETAIL
  10. Concept Targets • Become a master of the problem • Customer development (interviews, customer journey, core need identification, etc.) Financing •Bootstrapping (your money, grants, etc.) •Fundraising almost impossible (track record?) •Investors want to see something that works
  11. MFP Targets • “It works” • Off-the-shelf, 3d prints, handmade parts • BOM 10s of $ to thousands Financing • Bootstrapping, grants, FFF (50K) • People will think it’s the final product
  12. CFP Targets • “It looks real!” • Get ready to talk with suppliers Financing • Bootstrapping, Angel investors, Accelerators • VCs still unlikely
  13. DFM “No hardware plan survives contact with a factory” #1 rule of Lean hardware Targets • “Ready to roll” (& crowdfund) • Identify supplier, negotiate, reduce fees • Master your BOM... and your profits Financing • Bootstrapping, Angel investors, Accelerators • Crowd • VCs might listen (at least looking)
  14. Evolution of the Leap Motion Controller
  15. FFR Targets • “Make the things” Financing • Angels, Crowdfunding, Crowd- investing, Pre-sells • VCs (need $M pre-orders if you crowdfunded)
  16. Retail Targets • Sell online • “Get in the store!” Financing • VCs • Pre-orders • Bank credit lines • Factoring • Supplier • Revenue-based financing
  17. Life of a Hardware Startup • A category leader will require large amounts of capital • Pick your battle: single hit, portfolio, platform or ecosystem • Success isn’t binary with hardware
  18. The Lean Hardware Startup FINANCING #LeanHW www.haxlr8r.com/apply Cyril Ebersweiler Benjamin Joffe

×